Voyij Case Study
Ecommerce Tour & Retail Booking & Sales Platform
Voyij's mission is to help vacationers plan & book trips to Alaska, whilst focusing on connecting travellers with the local trusted owners who are offering quality experiences. They sought FATbit's eCommerce expertise to develop the first online platform for Alaskan businesses to share local stories with the travellers', at the same time, enabling them to shop and book activities online.
Important Features and Integrations
Tiered pricing
Activities availability calander
Activities time slots
Activities per time slot
Products In-store pickup
Multiplepickup locations
Confirmation codesto redeem gifts
Sojern
Online booking software API
Payment gateway integration
Google analytics integration
The Problem
Each year, more than 2.25 million globetrotters come to Alaska. Across the purchasing lifecycle - interest, researching, booking, experiencing - the majority of them find it difficult to arrange unified, authentic Alaskan experiences. What the existing digital eCommerce platforms provide is disparate considering they either sell local tours, activities or merchandise/gifts/souvenirs. The bleak presence of local businesses fail to capture an accurate picture of local Alaska.
Our Approach
Kicking the work off, we incorporated insights from Voyij's extensive internal research. We combined them with our eCommerce expertise to identify the most critical modules of the project: Activities, Products and Blogs acting as a reference guide.
We configured and customized Yo!Kart, our flagship multivendor eCommerce solution, to bring essential functionalities to the fore. Yo!Kart accelerated the onboarding of the features related to the products module and the admin section.
The Activities module put forward a challenge to handle the "activities/experiences" in the same vein as physical products (Merchandise / Gifts / Souvenirs).
Products
(Merchandise / Gifts / Souvenirs)
Reference guide
We configured and customized Yo!Kart, our flagship multivendor eCommerce solution, to bring essential functionalities to the fore. Yo!Kart accelerated the onboarding of the features related to the products module and the admin section.
The Activities module put forward a challenge to handle the "activities/experiences" in the same vein as physical products (Merchandise / Gifts / Souvenirs).
Activities Module
To establish a direct path between travellers expectations and activities discovery, we zeroed down the categories and mapped them with respective sub-categories cluster.
Activities
-
Adventure activities
- Dog sleddging
- Canoeing
- kayaking
- Rafting
- Ziplining
- Bike riding
- ATV rentals
- Gold panning
- Shooting range
-
Tours & sightseeing
- Northern lights
- Glacier viewing
- City tours
- Sightseeing
- Train
-
Fishing charters
- Saltwater fishing
- Fly fishing
- Fly-out fishing
- Ice fishing
-
Wildlife watching
- Bear watching
- Bird watching
- Whale watching
Tapping the substantial knowledge and experience of Voyij's experts, we listed down the crucial functionalities required to help travellers access the information they needed to move down the conversion funnel fluidly and quickly.
Selected and sequenced the use cases for implementation:
- Vendor will upload and list activities.
- Admin will approve and monitor the system.
- Buyer will search for activities and book preferred activities.
- Customer has booked an activity through the Voyij portal.
- Admin and Vendor interact with the system to complete the order and process the payments for a particular order
We extensively customized Yo!Kart and employed agile product-development cycles and delivery systems to power the prioritized use cases and tied them all together in the form of clickable prototypes. We subjected the prototypes to iteration cycles based upon the feedback and engineered a stable, secure activities module.
Activities tiered pricing (Different prices for adults and children)
Activities confirmation code ( To achieve zero conflict between travellers and activity vendors for false claims of no show at the pickup locations.)
Products Module
With Yo!Kart, we pushed to production core eCommerce capabilities for products in no time. Use cases unique to Voyij's business model are custom developed.
In store pickup - Business process flow
Reference Guide Module
To accelerate the discovery of city-specific information and aid in the SEO, we created a city-specific page that acts as a central hub for the city and navigates the users to activities, gifts, city-related blogs and famous local eating joints.
Outcome
secured funding for product expansion
10+
regions covered in Alaska
100+
businesses onboarded
800+
registered users
5000+
activities & products
Olivia Klupar (Co-Founder & CEO) Presenting Voyij at a DukeGEN event in San Francisco