Yo!Kart Blog

eCommerce

How to Influence Customers during Different Stages of the Purchase Cycle

For a long period of time, companies and brands have been using different strategies to influence the purchase decision of the consumer. With eCommerce coming into picture the notion of conversions has become more prominent. By defining the purchase cycle of the consumer, eCommerce marketplace can target it to ensure that the consumer does convert and make repeat purchases. Read this post to find out more.