For any website, analytics have become a core part of finding the growth metrics. Without having a look at analytics it can become highly difficult for any website owner to make informed decisions. The same goes for ecommerce marketplace, where analytics are an integral part of each website feature. Read this post to find out the importance of analytics in ecommerce sector.
For an early stage startup, getting traction among targeted user base is highly crucial. However, things get a bit tricky for bootstrapped startups, which are low on resources, particularly funds. This is where they need to employ certain key digital marketing strategies, which would help them reach out of their user base without putting a hole in their pocket. Read this post to find out more about such digital marketing strategies, which are ideal for bootstrapped startups.
It is easier to lure customers with discounts but the actual test is when you have to ensure that these onetime buyers will turn into repeat customers. This post highlights all the critical strategies, which can help you not only retain existing buyers but also ensure repeat customers.
For people living in metropolitan India, pretty much everything is available online to purchase. But such is not the scene in rural areas, which reside about 70% of country’s population. Ecommerce companies in India are recognizing the potential in this relatively untapped market share and have already begun to expand their reach in far-flung areas of the country. Read about the current state of ecommerce in rural India, how it is improving with time and what else can be done to accelerate this growth rate.
Ecommerce store or a blog, there is a purpose of each internet based business. In most cases it is revenue generation but how do these portals, marketplaces and affiliates generate income in the middle of discount war, clickbait and stiff competition. Here is a list of various revenue models you ought to know to remain profitable online.
E-commerce websites like Amazon and eBay are setting an example for other e-commerce marketplaces with the usage of advanced technology such as machine learning. The entire e-commerce ecosystem is standing on the edge, where the only way forward is to improve technology and provide personalized experiences to the buyers. Continue reading to know more about how machine learning techniques can improve your e-commerce marketplace.
Ecommerce has come a long way in the past few years. However as new technologies are coming into the forefront, this sector is continuously evolving. The future of ecommerce looks promising as startups as well as large online businesses look to incorporate innovative technologies into their core architecture. Read this post to find out more about these future ecommerce technologies that will reshape ecommerce sector.
The Indian startup ecosystem has come a long way. Startups have become an important part of the Indian economy, which has led the government to actively participate in their growth. With initiatives like Startup India and Digital India, the government is working in full sync with entrepreneurs. Continue reading to know the story of Indian startup ecosystem; how it began and the road ahead.
As startups face difficulties in achieving success in India, it becomes imperative for entrepreneurs to opt for a pragmatic approach. Analyzing the mistakes committed by other startups requires research, which is a time-consuming process. The experts at FATbit Technologies took the initiative to jolt down few reasons behind failing startups in India for entrepreneurs. Continue reading to know more.
One by one online shoppers are migrating to mobile platform. Amid this shift in consumer behavior, it has become imperative for ecommerce store owners to provide their customers an impeccable mobile shopping experience. Read on to know more about the constantly increasing dominance of mobile platform in ecommerce arena, and how YoKart fits in as the ideal platform that allows startups to build a strong mobile presence.