B2B eCommerce Marketplace: Business Model With Examples

B2B eCommerce is complex given the scale of transactions and a series of steps they entail. To improve supply-chain management, there are three eCommerce model namely seller, buyer, and intermediary, determined by who controls the marketplace. In this blog, learn about the characteristics of all three business models and their suitability for different businesses.

6 New PPC Strategies for Ecommerce Stores

The world of e-commerce is expanding at a rapid pace giving rise to high competition. Businesses are draining thousands of dollars into PPC advertisements that do not yield desired results. There is no dispute in the fact that PPC advertisements are one of the most effective online marketing techniques to drive high-quality traffic and increase the conversion rate if strategized in the right manner. The success of PPC advertisements is simply a matter of optimizing the campaign. In this blog, we will discuss the 6 effective techniques of driving maximum ROI through PPC.

Third-party integrations to Build a B2B ecommerce Marketplace

A B2B ecommerce marketplace website is built after detailed research on the website features and third-party integrations. In this blog post, we would like to share our research. The research work covers different integrations that will help you manage accounting, shipping, sales, marketing, etc. Continue reading to know more.

Designing an Omni Channel Strategy? Consider this First

In today’s world, customers want a unified shopping experience across all channels. Omnichannel strategy takes the customer interaction with the brand to a whole new level and provides a seamless and integrated experience of shopping. Continue reading to learn more about it.

Tips and Tactics to Develop a Marketing Strategy for Using Product Videos

There is a plethora of marketing tactics for ecommerce website nowadays. Lately, video marketing has been growing tremendously. Product video are not just used on the product page but can be used on different marketing channels. Read more to learn the who, what, when & how of product video marketing for an ecommerce website.

How To Choose The Most Profitable Dropshipping Products To Sell Online

Dropshipping can help businesses earn profits without having to worry about inventory and other hassles. But like all good things, dropshipping too comes at a cost and can go down South if not done properly. Read along to understand how choosing a right product and supplier can go a long way in helping you establish your presence in the market.

Refuel Your E-Commerce Business with These Proven Customer Retention Strategies

Growing your ecommerce business is not just about attracting and acquiring new customers. Retaining existing customers is equally important for your business. It cannot be reiterated enough how important it is to maintain the balance between the two. Read more to learn the proven strategies to increase your customer retention.

20 Powerful Marketing Words That Can Make Or Break Your Conversion & Sales

Words have the power to make or break a deal. The trick is to know the right kind of words that you can and must use while marketing your product/service. And then there are words that you should use as sparingly as possible. While the world is full of words, we chose twenty; ten helpful ones and 10 that you can let go, that’s what this article is about…

How To Write E-commerce Emails That Convert – Ideas & Examples

A great email can help you and your customers with what they want. But how to know the right way to go about email marketing? Read more to find out some of the best business email ideas craft the right email for their business campaigns. After that, we have also shared some tips that are sure to help you set track on the right path with emails that your readers are sure to love.

How To Choose The Perfect Domain Name For Ecommerce Website

When an entrepreneur is finally making the move to the online world, one of the biggest decisions to make is the domain name of the website. The first point of contact between the website and the visitor, the domain name has the power to make the deal. Choose a domain name which is short, engaging, memorable, and in accordance to the business. Read more to understand the type of domain name and tips to keep in mind while creating a domain name.