Why is product video important? 49% of online shoppers say that not being able to physically touch a product is one of the least favorite parts of online shopping. So its basic goal should be to bridge the gap and provide a holistic buying experience. Put the product in the same scenario as the customers would use it.
Here are detailed answers for questions that e-commerce marketers will have before they start shooting a product video. It’s very important to have a clear understanding of these things so that you step in the right direction for your video marketing.
How a product video can help in marketing and brand awareness?
First of all, you need to be sure about where the video has to be uploaded. Define the target before creating the video. There could be various platforms on your mind but you have to choose the most appropriate. For example,
Businesses usually have multiple email nurture streams, so you should form different groups for them.
A product video for a new registration and the one for an abandoned cart must have different messages. In a welcome email, you need to introduce your brand through the video. You must hit the psychological trigger of the customers while sending an abandoned cart email.
Understand which type of video works best for your brand- when and where. Below are the few focus areas where a video can, and should be used.
Welcome series email
Purpose of product video on e-commerce websites
Now marketers would be wondering, what are the benefits of these videos for our e-commerce website? What’s the efficacy of a product video for their business? The sole purpose of a video depends on where and what video content is uploaded.
Here are the different purposes of product video on an e-commerce website.
Deploy Product Videos on Different Platforms for Distinct Goals
Now comes the most debated question, will video content be able to generate ROI? Video shoots can take up a lot of resources, most important ones being time and money. Moreover, creating video content is a tedious task too. All this can be easy with a well-planned research before creating the video.
You need to determine where the video will be used and also understand the purpose of each video. Then, you need to gather viable resources if you are making the video on your own, or give it to an agency to save yourself from the trouble.
On Product Page
Purpose: Helps in increasing AOV/Conversion
Shots of products being displayed
360-degree view of the product
Benefits of the product
Features of the product
The Video needs to have a clean, plain background with no extra stuff. Mostly, product videos have a black or white background. It’s important because a clean video builds trust among the customers.
Make sure the product page video is simple. It should be easy to understand and does not need to be elaborate. The time limit of the video should not exceed 1 minute.
Try to include shots of its usage with commonly paired product as this will help in increasing the AOV of the business.
Use YouTube’s annotation feature to add a product link to the video for better conversion.
If you haven’t yet launched your ecommerce website, then launch it with a platform which offers you option to upload your video on the product page. There are many platforms on which you can upload a video but make sure that this platform is SEO optimized for global reach. Like on Yo!Kart you can upload your product video directly on the page so that you can engage your customer effectively.
Looking at the latest trends, video marketing is taking the world by a storm. Most marketers understand the importance of video marketing but have few basic questions in mind. The above article covers how product videos can be beneficial for e-commerce business, their purpose, tips for creating a different type of product video, etc. Go ahead explore the video marketing world and see how things pan out for your business.