If you have just arrived in the business world with your new eCommerce brand, how to increase the number of customers certainly is one of the many challenges that you face. Handing out discounts to your potential customers is one of the proven ways of customer acquisition as well as retention, as a reduced price on an item creates an instant gratification for buyers, making them want to come back for more.
Of the many forms that discounts take, discount coupons are one of the most effective ways you can offer such a concession to your potential buyers on an online marketplace. However, as we know too many of the big boys of online multi-vendor marketplace already exist with plenty of very generous-looking offers. So what kind of discount coupons can you produce to turn the table your way, especially when you are in your initial phase?
We have hence compiled a list of the most common consumer behavior which you can target to develop the most powerful discount coupon campaign ideas for your eCommerce website.
Creating a sense of urgency in your buyers for a discount is one of the most tried and tested methods, and therefore one of the best methods to sell your items, especially if you are a new brand trying to build ground. You can do it in several ways as below:
For example- as Logos mentions the last day on their promotion. See how they match the graphics with that sense of urgency.
(Source – Logos)
( Source – Grand Teton Organic Seed Potatoes)
(Source – Hype)
This not only creates that pressure on your buyers as you want but at the same time rewards the customers for winning this chance of being among the first few to avail the offer, which also brings them to you readily. This brings us to the next strategy.
Everyone loves a little reward for their hard work, and if your buyers get something extra while shopping on your website, it is bound to bring traffic. Reward coupons like this have many forms-
For example, compare the two brands’ discount campaigns-
(Source – Dotti)
(Source – Catherines)
Notice how the looks vary between an offer for jeans (dotti) and another for swimwear (Catherines). Capturing the mind of the audience and making them think about your particular product when they look at the graphics is the trick here.
You can have a discount coupon specifically for new users-
(Source – Clearly)
(Source – Lenskart)
(Source – Amazon)
(Source – Flipkart)
(Source – Vistaprint)
Curiosity is one of the most powerful emotions of human beings, hence we are naturally drawn to mysteries and secrets. The moment you present a person with a concept of “secret gift inside”, it has an instant impact. See how shoes.com beautifully does it here-
(Source – Shoes.com)
Not only they successfully raised curiosity in the minds of their buyers, but they also created a sense of urgency which will at least make you click on the gift box!
A referral program is one of the most desirable and one of the most effective strategies of marketing when used on the correct portals. Once you have started the viral loop by making at least one conversion through one reference, and the new users start referring, your user base keeps on growing even when you do nothing else to market your website. See how brands use it-
(Source – Amazon Prime)
Here are some more ways you can market your website-
The power of “free”:
The word “free” always has a huge impact on any buyer. May it be a combo offer or free shipping, this offer always grabs the customers’ attention.
(Source – Lenskart)
Here, by saying the word “free”, Lenskart’s buyer is prompted to see only what brings them this free gift, and therefore, are motivated to buy lenses with them, even though those are not free.
(Source – Venus)
Here, Venus is creating urgency with the word “free” and hence propelling its customers to buy more within a day.
It is always a good idea to pamper your regular customers with something extra by giving out user-specific discount coupons. Not only does it make them visit your site more, but they also recommend their friends, possibly creating more customers for you.
Have a constant display of items left in stock, and time left for the offer to end to remarkably improve your conversions.
Version B readily creates a better urgency to skyrocket the conversion rate, as it has that extra ticking clock for the period of the offer as well as the stock left.
-You can calculate your average order value for the previous few months and offer a discount or free shipping on all orders a few percentages over your average order value.
-If there’s a particular collection you want your customers to focus on, you can also add a minimum purchase discount.