Selling furniture online requires the coordination of a complicated network of systems involving sellers, e-retailers, warehouses, delivery people, and more.
Challenges in this ecommerce niche (particularly in the area of delivery) remain unsolved and entrepreneurs are skeptical about this vertical market.
“According to Statista, the furniture e-commerce market generated 27.74 billion U.S. dollars in 2021 and is expected to reach 41 billion U.S. dollars by 2030.”
For growth in this niche, you need to educate yourself on the challenges and find feasible solutions. Investing in furniture ecommerce platform is one of them.
In this blog post, we would like to share different delivery challenges faced by entrepreneurs globally, who are selling furniture online or thinking about starting an online shop to sell furniture.
Depending upon the nature of products and operations, retailers have been opting for viable operating models. When it comes to the online furniture industry, the following models are more widespread:
All the quality checks and packaging of furniture is carried out by the seller. The seller maintains inventory in his/her warehouse and when a buyer places an order, the product is shipped directly to the customer.
In this model, inventory is kept at e-retailer’s warehouse. Once an order is placed, the delivery process is initiated by the e-retailer and the product is delivered at the customer’s doorstep. Quality checks, packaging, labeling, shipment, all are carried out by the e-retailer.
Note – In a shared warehouse, the e-retailer may also charge extra for rental space in his/her warehouse.
Using a real-time shipping calculator can help you win the trust of your customers. It shows that you aren’t inflating your quoted shipping fees or raising your item prices to cover the charges.
This strategy doesn’t have the same persuasion power as free shipping does but it’s an easy way to make sure that you’re not draining shipping costs out your ears, and that your customers are getting the best deal possible.
This is also a good option to use for heavy or oversized shipments that you simply cannot or do not want to allow to ship out under a free shipping promotion.
Customers, after receiving the ordered furniture, may feel that it doesn’t have that quality they expected and may want to return it. In the furniture industry, quality is more than a set of abstract standards. It should be instilled in all the stages of the supply chain to minimize return or exchange option.
Proactive management of addressing product quality issues is crucial to meet challenges and optimize supply chain performance. You can offer furniture inspection services at every stage of the supply chain; from in-transit furniture quality control to the final shipment. Following are some of the areas of quality control inspection:
Furniture companies which successfully incorporate reverse logistics process enjoy a more efficient and easily manageable supply chain. Running your products through the reverse supply chain helps you get the maximum value out of it.
Practices you can use for Efficient Reverse Supply Chain Logistics:
Create a reverse logistics flow chart with standard operating procedures:
Proper placement of return in the warehouse is very important.
Never allow cardboard, pallets, and styrofoam to stack up. Use machines to bind cardboard and compress foam as the byproducts can be sold.
Home delivery is the toughest part of the supply chain for the furniture industry. The final leg of delivery sometimes involves multiple stops which leads to inefficiency. The main factors contributing to the inefficiency are summarized as follows:
Increase the number of distribution centers in the area. By doing this, you can reduce both the delivery and return times.
Nowadays, customers are expecting instant gratification. Streamlined and timely deliveries would help in developing a healthy image of a company. Further, timely notification on dispatch, in between, and on the delivery of the product leaves a positive effect on customer’s psychology.
It’s important to incorporate route planning software into the management system to optimize route efficiency. By computing variables such as delivery windows, location proximity, driver availability, traffic conditions, weight capacity, and local regulators helps in completing most deliveries in the minimum or least amount of time.
There is no doubt that consumers need a convenient service when it comes to the delivery of the products. The expectations arise when the product is heavy or bulkier. These expectations give rise to the white glove service where customers not only need a product delivered but also want it to be installed or set up.
White glove delivery offers a better delivery service for products that cannot be easily dropped off at the doorsteps (furniture, expensive electronics, refrigerators, and other household appliances).
Euromarket Designs, Inc. with a trade name of Crate & Barrel is a retail chain that specializes in furniture, home accessories, and housewares. It has more than 105 retail stores in the US and Canada. It’s White Glove Service constitutes of two workers providing placement of the furniture and removal of all packaging.
It is an American ecommerce company that sells home goods in 5 different countries. The White Glove Services include:
It is an America furniture chain operating in regions such as Canada, Europe, Middle East, Asia, and the US. The company’s White Glove service also known as Premier In-Home delivery service provides a team that inspects each item and then does the final assembling.
The US-based store chain sells Ashley Furniture products in 800 locations worldwide. It offers In-Home delivery (White Glove Service) where the team places the furniture in the room.
A Moroccan furniture company which is also operating in countries such as Burkina Faso, Congo, Angola, and Mauritania has achieved a superior level of the reverse supply chain by implementing a RSC model.
Reverse supply chain’s initiatives taken by the company:
The aim of the case study was to examine the situation of the Swedish furniture manufacturers, identify their logistics problems in remanufacturing, refurbishing, reselling, and giving them a proposed solution.
Many Sweden furniture companies are moving towards a more sustainable furniture flow to reduce waste. In order to achieve that, they are testing the feasibility of implementing circular flow by collecting returned products and repairing it to reuse.
The aim of the paper was to study the state of reverse supply chain management (RSCM) in several Turkish industries (including furniture).
E-retailers have yet to solve the challenge of shipping bulky products such as furniture. Companies that want to achieve an unshakable foothold in the online furniture industry should think carefully about their supply chain as well as last mile delivery process to provide the best service.