eCommerce
Impulsive buyers are an interesting customer segment, and not just because of their sudden and frequent desire to buy something. This group is particularly interesting because these customers have different triggers that set them on their path to buy something, or anything. The reasons may vary, but the underlying truth remains unchanged: Impulsive Buyers form a customer group you should be focusing on. For this, you need to know how to attract them and keep them coming, and that’s what this article is all about.
