The ecommerce marketplace is full of people who are shopping and going from one website to another to find the right bargain. Even then, there are some websites that are doing great WITHOUT offering jaw dropping deals and discounts. How are they doing it? The answer is customer service. Customer service takes precedence over offers and discounts, any given day. In this article, we talk about why customer service is the name of the game and why you all ecommerce business owners out there need to pay attention to the unsung hero, customer support.