The ecommerce marketplace is full of people who are shopping and going from one website to another to find the right bargain. Even then, there are some websites that are doing great WITHOUT offering jaw dropping deals and discounts. How are they doing it? The answer is customer service. Customer service takes precedence over offers and discounts, any given day. In this article, we talk about why customer service is the name of the game and why you all ecommerce business owners out there need to pay attention to the unsung hero, customer support.
Every business comes across good and bad reviews of customers in the course of selling. It’s out of question to not witness customers facing problems, no matter how well you buildyour customer service and other infrastructure. When you know you can’t avoid this situation, offering a solution is a better idea than to ignore or delay it. This is most appropriate to online shoppers’ query and complaints, as they have quick access to complaint forums.
Enter any supermarket and you would see attendants standing in different sections to help shoppers in their shopping. However the same is not available when it comes to ecommerce store. Online stores that forget about clueless shopper face loss in sales & conversion. Read this post to find out more about how you can rope in these clueless shoppers to increase sales of your ecommerce store.
Few features of an ecommerce website can make or break the success of the website. It is crucial that entrepreneurs make sure they plan their approach for these features. The 11 conversion trigger mentioned in the post help changing a visitor to a customer. Make sure you optimize these features to increase the conversion rate of your website.
For the last 20 years, Amazon kept a feature exclusive on its ecommerce marketplace, which allowed it to surpass the competition. That patent is going to expire allowing other marketplaces to use the same feature. Till date a marketplace interested in using this feature had to pay Amazon a license fee. Read this post to find out more about Amazon’s 1-Click Payments.
For a prospective entrepreneur looking to start an ecommerce website, the one crucial thing in mind is to go from zero visitors to a substantial monthly traffic and convert that traffic into revenue. In order to achieve that, one requires a formidable ecommerce marketing plan, than can underpin the growth story of that ecommerce website. Read this post to get an overview of that ecommerce marketing plan that would take any ecommerce website from 0 to 50,000+ monthly visitors.
Nowadays it has become rudimentary for ecommerce businesses to incorporate certain marketing strategies to have an edge over the competition. This involves the integration of features and tools without which an ecommerce store would find it difficult to achieve marketing success. Read this post to find out more about the features and associated tools to get more insights.
Competition in ecommerce is increasing day by day and the need of the hour for entrepreneurs is to retain the already created customer base. While most ecommerce businesses run after more and more customers, they forget about the existing loyal customers. The following post has some tips which will help you retain customers.
Marketing has always been one of the foundation stones of every business. And when it comes to an ecommerce business, especially an early startup, its growth depends directly on its marketing. However, it’s also equally important to know which marketing channel early stage startups should focus on. Instead of spending humongous amount of cash on building a brand, it would be a wise step to invest in direct marketing. This article discusses why new ecommerce entrepreneurs can benefit more from direct marketing than brand marketing.
Retail marketing sales are going to skyrocket by 2020, and business owners are doing everything possible to be a part of the bonanza. This is where notifications come into the scene. Notifications are an effective way of telling your customers what’s happening at your online store. They are not only an effective way to keep your audience updated, but also effective in retaining them. Notifications can be used in more than one way, and this article talks about the various ways in which you can use them to increase your online store’s sales.