Chirpy yet subtle, Kavya Nair is a gal full of zest and energy. After earning her master’s degree in Journalism and Mass Communication, she knew that writing was the only thing that may never perish her zeal so she began her career as a content writer. Besides writing, you can count on her for all sorts of party planning as she is up for it 24X7. She enjoys spending time with friends and "Friends" also happen to be her favorite television series. We call her the walkie talkie version of Zomato due to her stupendous ability to remember every eating zone in the Chandigarh tricity. Needless to say, she is consulted every time the team goes out for lunch or dinner. Follow her on Twitter @kavya_nair

Shopping Cart Abandonment Email Examples

8 Shopping Cart Abandonment Email Example and What Marketers can Learn from Them

Increase in the number of page view does not mean that the business is profitable. A huge number of people abandoned their shopping cart due to various reasons. Check how businesses are strategizing their marketing strategies to curd the shopping cart abandonment rate.

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Subscription Box Marketplace

Subscription Box Marketplace – Business Model and Website Features

Ecommerce sales are constantly growing and subscription box marketplace brings more convenience in the life of an experience-hungry consumer. To help entrepreneurs know the nitty-gritty of starting a subscription box marketplace, we would like to share essential website features and business model. Continue reading to know more.

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Product Video Marketing

Tips and Tactics to Develop a Marketing Strategy for Using Product Videos

There is a plethora of marketing tactics for ecommerce website nowadays. Lately, video marketing has been growing tremendously. Product video are not just used on the product page but can be used on different marketing channels. Read more to learn the who, what, when & how of product video marketing for an ecommerce website.

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Proven Customer Retention Strategies

Refuel Your E-Commerce Business with These Proven Customer Retention Strategies

Growing your ecommerce business is not just about attracting and acquiring new customers. Retaining existing customers is equally important for your business. It cannot be reiterated enough how important it is to maintain the balance between the two. Read more to learn the proven strategies to increase your customer retention.

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Words Marketing

20 Powerful Marketing Words That Can Make Or Break Your Conversion & Sales

Words have the power to make or break a deal. The trick is to know the right kind of words that you can and must use while marketing your product/service. And then there are words that you should use as sparingly as possible. While the world is full of words, we chose twenty; ten helpful ones and 10 that you can let go, that’s what this article is about…

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Ecommerce domain name

How To Choose The Perfect Domain Name For Ecommerce Website

When an entrepreneur is finally making the move to the online world, one of the biggest decisions to make is the domain name of the website. The first point of contact between the website and the visitor, the domain name has the power to make the deal. Choose a domain name which is short, engaging, memorable, and in accordance to the business. Read more to understand the type of domain name and tips to keep in mind while creating a domain name.

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Capture-the-lost-Market

How to Capture the Market You Could Not in 2017

We are finally entering the first quarter of 2018, and marketers are still juggling between various marketing techniques. While few marketing techniques can help your ecommerce website succeed, others can put you back in the same spot. These are few techniques and features which will help in extracting maximum from ecommerce website in 2018. Read more.

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Personalize Your Ecommerce Website

Personalize Your Ecommerce Website For Better Conversion

Conversion is one thing every business wants. It does not matter if the business is a startup or a well-established ecommerce website; conversion rate is one thing every business is regularly looking to improve. One of the best ways to improve conversion is by providing personalization to its visitor, so that they look forward to be your customer. Read ahead to understand how to implement personalization technique to your ecommerce website…

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amazon shipping service

Drum Rolls: Amazon Launching Its Own Shipping Service For Businesses

Amazon has been gearing up its infrastructure from a year to compete with its shipping service providers FedEx and UPS. It is in its coming week launching its very own shipping service for businesses. This launch will initially be restricted to the sellers who are selling their products on Amazon’s Marketplace.

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Content Marketing for Ecommerce

Essentials of Content Marketing for E-commerce Marketplace

Content marketing is one of the prominent ways how ecommerce website owners can make their brand reach the masses. Customers now like to have direct contact with the brand and do not prefer traditional ways of marketing the content. Read more to understand the essentials of content marketing.

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