With holiday season just around the corner, ecommerce business owners are trying their best to reap as much as they can. With marketing being the focal point, it’s time to learn more than just a couple of marketing tips from Santa Clause. His marketing skills have made him the longest known brand ever. Businesses leverage upon his image to attract customers. Guess what, you can also implement his skills and talent to keep your audience hooked all year around. This articles discusses how Santa Claus happens to be the ultimate marketing guru, and how can you become one.
Every other article on ecommerce highlights how this sector is poised to grow in the next few years. This last decade has been highly beneficial for ecommerce with online shopping websites getting huge investments from big players. There are dozens of ecommerce startups that have got billions of dollars in funding or have been acquired for a mammoth amount. Read this post to find out more.
Broad spectrum marketplaces are giving way to their niche based counterparts. A niche based marketplace, although similar to a conventional marketplace in many ways, also brings along certain elements of its own. Online marketplace building solution providers are getting more queries about how to launch an online niche based store. This article talks about how YoKart is helping three different marketplaces focusing on three different niches.
Questions like, ‘Does launching a business that is in trend will work?’, ‘ Will I find investors for my startup?’ cloud when you are about to choose a business model for your upcoming startup. It’s a natural phenomenon. To end most f such doubts, we have prepared this list (of solutions). Read it and learn what’s best for you.
B2B ecommerce industry is a rather interesting industry where the end customer of a business is a business. Products or services procured from this industry are used for growth and development of another industry. Hence, the relation between a B2B ecommerce marketplace and its customers is a tad bit different from the conventional B2C ecommerce business models. And thus, there are certain practices that can help you reap maximum benefits for your B2B business.
The ecommerce sector has been one of the highly growth oriented markets across the globe. There have been huge advancements in this sector in terms of technology, payments and logistics. With more and more consumers getting accustomed to internet, they are indulging in online shopping at a massive scale. Although launching an ecommerce marketplace anywhere across the globe will yield good results, there are some countries where this sector is seeing an unprecedented growth. Read this post to find out more.
Companies mostly create buyer persona to personalize the marketing strategy as per their target audience. Why buyer persona is so important for your business? How you can create a buyer persona? How few changes in your marketing strategy can attract “ideal customers” and discard “bad traffic”? Get answer to all these questions in our post.
Most entrepreneurs now understand the worth of creating an online ecommerce website. With the advent of technology, it has become immensely easy to launch an ecommerce website. Though launching it is easy, the entrepreneur should have a clear idea of which elements to place on which webpage. The Homepage is one of the most important webpages as it is the first impression of the website on the customer. Learn more about the crucial elements of a homepage.
Although ecommerce has become mainstream with consumers preferring to buy daily need items online rather than going to a local store, still many prefer the latter when it comes to expensive items. There is a huge market for expensive items, but most ecommerce marketplaces are still unable to tap into it. This post shares some insights on how to entice consumers into buying expensive items. Read ahead.
Defining today’s customers is not a difficult task; they are impulsive, have short attention spans, eager to buy, and loyal only to customer experience with occasional instances of drifting off to another website for a better deal. In short, nothing much has changed, and the swift internet has made the already cutthroat competition even more brutal. Customer experience is the key aspect of success of a website, and today, we are going to discuss how best shopping experience to your customers.