Companies mostly create buyer persona to personalize the marketing strategy as per their target audience. Why buyer persona is so important for your business? How you can create a buyer persona? How few changes in your marketing strategy can attract “ideal customers” and discard “bad traffic”? Get answer to all these questions in our post.
Most entrepreneurs now understand the worth of creating an online ecommerce website. With the advent of technology, it has become immensely easy to launch an ecommerce website. Though launching it is easy, the entrepreneur should have a clear idea of which elements to place on which webpage. The Homepage is one of the most important webpages as it is the first impression of the website on the customer. Learn more about the crucial elements of a homepage.
Although ecommerce has become mainstream with consumers preferring to buy daily need items online rather than going to a local store, still many prefer the latter when it comes to expensive items. There is a huge market for expensive items, but most ecommerce marketplaces are still unable to tap into it. This post shares some insights on how to entice consumers into buying expensive items. Read ahead.
Defining today’s customers is not a difficult task; they are impulsive, have short attention spans, eager to buy, and loyal only to customer experience with occasional instances of drifting off to another website for a better deal. In short, nothing much has changed, and the swift internet has made the already cutthroat competition even more brutal. Customer experience is the key aspect of success of a website, and today, we are going to discuss how best shopping experience to your customers.
With new technologies coming to the forefront, within the last decade, ecommerce has seen immense growth. As online businesses grow and market becomes saturated, there is a dire need for streamlining the core processes. The only way it’s possible is via automation. This will not only help online businesses save time and money but also result in more sales. Read this post to find out more.
The main motive of an ecommerce website is to influence their customers to buy the desired product from their website instead of their competitors. How should ecommerce website ensure it? Add some elements to the website which build the trust of the customer. The customer develops a sense of trust on the website which helps in increasing conversion. Learn more about the elements every ecommerce website must have to increase conversion.
Now that the holiday season is upon us, you must have already worked on the marketing technique to be applied during this time. But what after the season is over, find ways to attract the whole bunch of one time holiday shopper as a regular shopper. Read more to understand different tactics.
Ever wondered what it takes to create a logo that truly stands out? Ever wondered what it takes to create a logo that mirrors your nature of business? Uniqueness, originality, expressiveness, there are many things we want from our brand logos, and we want them all from just one logo. Easier said than done, right? So now the question comes, what does it take to make a logo that is as amazing and resonating as all the logos we have ever seen and remembered? The answer is here, the secrets that help you take charge of the game.
Ecommerce has evolved immensely over the last couple of years, with new technology coming to the forefront. One such area which is gaining huge momentum in this sector is AI and big data. In that arena, chatbots have become a crucial aspect of an ecommerce website to increase their conversion rate and enhance the consumer experience. Read this post to find out about top chatbot platform which can be used by ecommerce websites.
The best recognition your content can get on the internet is when it becomes viral. Viral content is usually seen by a larger audience as it is shared by many. The real question is what type of content goes viral and how to create content that becomes viral. Read more to understand the essential requirements and factors revolving around creating a viral content.