Conversion Rate informs business owners about the actual percentage of targeted customers who make a purchase and turn into paying customers. Benchmarking data can be a useful tip when looking for an ideal conversion rate. Setting standards comes with its own complexities and can hamper your progress if not approached in the right way. Read along to understand how data benchmarking works and where your e-commerce store stands in the competitive market.
We are finally entering the first quarter of 2018, and marketers are still juggling between various marketing techniques. While few marketing techniques can help your ecommerce website succeed, others can put you back in the same spot. These are few techniques and features which will help in extracting maximum from ecommerce website in 2018. Read more.
Image optimization is crucial for user experience and conversion. It is all about making your product images search engine, browser and user friendly. Being easier said than done, YoKart presents an article that discusses how to optimize your ecommerce images to maximize user experience and eventually, improve conversion.
Colors play and important role in building a brand and adding life to a website. They are vital to make a website easy to remember and become a shopper’s first choice. When done right, the color theme add to user’s experience and aids in better conversion. Even then, many ecommerce marketplace owners struggle with getting their website design theme right. Read this article to know how to get your color game right.
Site navigation and structure distinguish a popular site from a forgotten one. An easy to use website with intuitive navigation can help you retain old customers and get more conversions in the future. Read more about a few little changes that can help you structure your website in a way that it appeals to both your audience and search engines.
Getting more traffic on your website does not ensure that more visitors will turn into customers. CRO can help you focus on increasing your conversion rate before looking forward to investment in other marketing practices. Read more to get tips on how to understand & analyze such problems. Also, learn how to increase the conversion rate for your online store eventually.
Conversion is one thing every business wants. It does not matter if the business is a startup or a well-established ecommerce website; conversion rate is one thing every business is regularly looking to improve. One of the best ways to improve conversion is by providing personalization to its visitor, so that they look forward to be your customer. Read ahead to understand how to implement personalization technique to your ecommerce website…
Learn all about eBay, the marketplace giant in this infographic. Created after researching history and all important facts and figures, this is a piece must for entrepreneurs, startup enthusiasts and ecommerce buffs. Tips, timeline, fun facts, history, profits, and acquisitions, it has all.
Amazon has been gearing up its infrastructure from a year to compete with its shipping service providers FedEx and UPS. It is in its coming week launching its very own shipping service for businesses. This launch will initially be restricted to the sellers who are selling their products on Amazon’s Marketplace.
Content marketing is one of the prominent ways how ecommerce website owners can make their brand reach the masses. Customers now like to have direct contact with the brand and do not prefer traditional ways of marketing the content. Read more to understand the essentials of content marketing.