E-Commerce Trends You Can’t Ignore When Starting a Marketplace in 2025

If you are one of the business owners who don’t want to be left behind or out of the competition, this informative blog on top eCommerce trends in 2025 is only for you. Yet, before we start with the eCommerce trends, let’s have a look at the numbers in the eCommerce industry. 

Over the past decade, the eCommerce market has shown impressive growth. In the year 2023, the global e-commerce market size was estimated at $25.93 trillion and is expected to grow with a CAGR of 18.9% from 2024 to 2030. According to Statista, global retail e-commerce sales reached an estimated $5.8 trillion in the U.S., and over the coming years projections indicate a 39% growth with expectations to cross 8 trillion dollars by 2027. However, the advancement of technology, eCommerce trends and the changing behaviors of consumers have played a significant role in reaching the eCommerce industry to its new heights.

On the one hand, businesses have the chance to take advantage of this ever-evolving eCommerce space, on the other hand, they need to be sharp and updated with the eCommerce trends to become a part of this thriving industry. Because those who will not follow the trends will surely be left behind. However, to explore new growth prospects and become a market leader, businesses need to be aware and updated on eCommerce trends.

In this blog, we will dive deep into the top eCommerce trends in 2025 by providing insights and recommendations on what you can do and what best you should be following to stay competitive and grow your businesses. 

Top eCommerce Trends You Can’t Ignore in 2025

The eCommerce industry is proliferating and the numbers are really big. Achieving a small chunk can cause a massive impact and bring a big success. But to hold this opportunity, businesses need to be proactive. They have to explore ways to gain and retain customers on their platforms in the best way possible. These ways may evolve, advancement of technologies, new ideas, marketing strategies and even more to attract customers. Let’s go through the top eCommerce trends in 2025 that will help businesses ride on the wave of eCommerce and set them apart from others:  

Voice Commerce: An Innovative Method of Online Shopping 

Voice commerce, also known as V Commerce, uses voice recognition technology and voice assistants to place an order online without touching the screen or keyboard. It allows customers to place orders using a smart speaker, mobile, tablet, or any other device that supports voice assistance. Amazon’s Alexa, Google’s Google Assistant, Apple’s Siri and Cortana by Microsoft are the popular and best-known voice assistants that allow customers to buy products and services by giving voice commands. Moreover, the improved voice recognition and natural language processing (NLP) techniques have enabled a better understanding of voice assistants allowing them to respond to queries more accurately. 

This innovative method of shopping is gaining popularity worldwide. Customers prefer this technology rather than the traditional online shopping method. It is expected to see exponential growth in voice commerce in the next few years. According to estimated data, the voice commerce market is expected to grow with a CAGR of 29% to surpass its $90.54 billion in 2023 to $116.83 billion in 2024. Also expected to reach $326.69 billion by 2028 with a growth rate. 

However, to gain advantages from voice commerce, eCommerce platforms need to ensure that their products and services are integrated and enabled with voice commerce technology. Voice commands work according to the data and details of the product by matching it with the command given by the user. It fetches options that match the buyer’s command. In addition, voice commerce also requires automated payment options to execute the final purchase. 

Advantages of the Voice Commerce

• Allows users to place orders without a keyboard or touchscreen. 
• Provides ease of shopping to people with physical disabilities. 
• Reduces abandoned carts by making purchases faster. 
• Recommend relevant products from a wide range of products. 
• Improves customer satisfaction and overall shopping experience. 

Sustainable Commerce: An Eco-friendly Step in eCommerce

In eCommerce, initiatives for sustainability are gaining momentum. Businesses and consumers are pushing for greener practices. On the one hand, going green is good for our environment and planet, on the other hand, it is a smart business move too. Today, most businesses are adopting eco-friendly practices by following the increasing demand for sustainable shopping.  

With a thought of “Our Planet – Our Responsibility” businesses can contribute to deal with the environmental challenges. They can implement sustainable shipping options, use biodegradable packaging materials like paper or cardboard instead of plastic and foam, offer discounts and incentives for eco-friendly customer behavior, and so on. In this way, businesses can generate more revenue and brand recognition by encouraging customers to adopt brands that are following eco-friendly practices.  

Summing up, today’s customers are very conscious about the environment and prefer businesses that do not put stress on nature or natural resources. Businesses that generally want to contribute to the planet are really transparent about their eco-conscious practices and they do not approach harmful practices. They aim to lower emissions and utilize recyclable packaging. In addition, brands that are truly and dedicatedly working on sustainable eCommerce, are gaining popularity these days. Therefore, if you are one of the entrepreneurs who want to build an eCommerce platform choosing sustainable practices can be both, business-friendly and eco-friendly. 

Advantages of the Sustainable Commerce

• Reduces waste due to less packaging and more recycling approach. 
• Attracts a wide customer base who are eco-conscious.
• Increases brand loyalty by showing values through sustainable practices. 
• Running businesses on renewable energy can be cost-saving. 
• Saves the environment and natural resources. 

Live Commerce: An Engaging Way to Connect Customers Real-time 

Livestream shopping is another contributing factor in eCommerce growth. It offers unique and real-time connections with the customers for a better shopping experience. It allows sellers and businesses to showcase their products live to customers through a live streaming feature. There is a host or an influencer who live streams in order to sell and promote their products. While live streaming, they allow viewers to ask about the product and make purchases. It helps businesses to interact and engage with the buyer in real-time encouraging them to take a call to buy immediately. 

Live Streaming can be done through various channels such as dedicated streaming platforms for live commerce, e-commerce websites or social media platforms. Facebook and Instagram are the most preferred social media platforms for purchasing products during live streaming globally. Nearly 58% of Facebook users and 46% of Instagram users of global internet users use Facebook and Instagram for live-streaming shopping. However, if we talk about the most watched category and most bought product during live-streaming then fashion is the most watched category and clothing items are the most bought products. 

Above all the discussion about livestream shopping, a question may arise to the readers how Livestream shopping is different from a product video? Alright, Live Streaming enables the audience to interact through likes, polls, comments and more. They can even ask the host to showcase the product from different angles using comments. However, with the advancement of technology, this livestream shopping experience can be more interactive and engaging. 

Advantages of the Live Commerce

• Increases real-time engagement with customers through live interaction. 
• Allows customers to ask questions through comments to get immediate responses. 
• Livestream shopping leads to higher conversion rates. 
• Improves brand awareness and sets the brand apart from competitors. 
• It helps businesses reach a wider audience and allows them to manage their store operations remotely.

AI Artificial Intelligence: The Necessity of eCommerce

AI Artificial Intelligence is one of the most demanding technological trends in eCommerce. They have been helping businesses in automating their marketing processes, optimizing pricing, recommending products as per the customer’s interest and so on. AI tools analyze customer data and recommend exactly the same product that customers are looking for and want to buy in the future. They have now become very smart and also helping businesses to make smart moves towards enhanced customer services. 

However, artificial intelligence is not just about creating a highly personalized customer journey but is about allowing customers to get real-time resolutions for their queries and concerns using chat boats. 

According to research, customers have now started trusting AI product recommendations. They feel familiar with the AI suggestion. Customers are recognizing that AI is providing accurate product recommendations. Also, the number of such customers is increasing. Therefore, considering the above customer perspectives, it is time for businesses to adopt AI-driven solutions for their eCommerce operations in the year 2025. 

Advantages of Artificial Intelligence in eCommerce

• AI can analyze customer data to predict preferences. 
• Helps businesses plan strategies based on real-time data analysis. 
• Provides customized product recommendations to the customers. 
• Helps eCommerce platforms in managing operations effectively.
• Improves overall customer experience and services by providing real-time solutions. 

The Role of Augmented Reality (AR) in eCommerce

In the upcoming year 2025, augmented reality (AR) will be a very powerful tool in the eCommerce landscape. Today, leading companies and even a large number of enterprises are now implementing AR features in their business models. This technology allows customers to have a more immersive and interactive shopping experience by overlaying digital information in the real world using mobile devices. 

AR allows customers to try out products virtually before making a purchase using advanced 3D Technology, providing a “try before you buy” experience. This real-time visualization of the product supports customers in making purchase decisions easily. 

Let’s understand it through a shopping scenario. Suppose, you are a customer who needs to buy a home decor item but you have no idea about the space, how the product will fit into your space and how it will look. In this scenario, AR Technology will help you visualize how the item will fit and look into your space. 

Advantages of the Augmented Reality (AR)

• Boosts confidence to make a purchase decision.
• Improves conversion rate. 
• Reduces the chances of product return. 
• Enhances online shopping experience. 
• Increases customer engagement and retention rate.

The Contribution of Social Commerce in eCommerce 

A few years ago people were using social networks for personal experiences like connecting with the audience, communicating and interacting with friends, sharing moments and more. But now social media platforms are reshaping the eCommerce industry with their emerging transformation as social commerce. Social commerce is an integration of eCommerce with social media and businesses are increasingly adopting social commerce. It allows users to browse and purchase products directly via social media platforms without being redirected to the website or the store. 

Platforms like Facebook, Instagram, and Pinterest allow businesses and customers to sell or purchase products directly on the platform. In addition to these social media platforms, entrepreneurs and businesses should keep an eye on WhatsApp as well. In the upcoming years, WhatsApp will also be one of the significant examples of Social Commerce.

However, if we talk about the growth potential, the social commerce trend has shown tremendous growth over the past few years. One out of four consumers claim to have purchased a product online through a social network. Primarily, in countries like Thailand and China, approximately nine out of ten customers are contributing as social buyers. According to Statista, the global revenue from social commerce is expected to reach nearly $700 billion and the penetration rate is nearly 25%. As a result, the revenues of social commerce will surpass $1 trillion by 2028. 

Advantages of the Social Commerce

• Improves customer’s online shopping experience.
• Increases customer base using social media campaigns.
• Allows businesses to target their precise audience.
• Helps businesses build brand awareness with continuous interaction.
• Businesses can target precise customers in a wide audience. 

Mobile Commerce: For Improved Customer Experience 

The rapid growth of eCommerce has been driven by several factors, and mobile commerce is also one of the most promising factors that revolutionized the eCommerce landscape. Today, people are buying and selling millions of products and services online contributing to eCommerce but are more likely to order products and services using mobile devices. It allows customers to purchase products and services online from anywhere and at any time. In short, shopping with a mobile device has become more like a convenience than a trend. According to the expert’s predictions, mobile commerce is going to be the next era of eCommerce. 

In addition, if we talk about mobile commerce, in terms of revenue and contribution then numbers are interesting and inviting for businesses in the industry. According to Statista, the sales of mobile eCommerce reached 2.2 trillion dollars in the year 2023, covering 60%, and is expected to reach $3.4 trillion, reaching new heights of 62 percent of all eCommerce sales globally. The insights clearly indicate that mobile commerce will be the future of online shopping in the years ahead. 

Again, to make it more clear we can have a look at the number of unique mobile subscribers worldwide. They are 70.3% of the global population which means 5.75 billion out of 8.18 billion. It is also a very good number to grab the attention of the businesses. Businesses can plan and execute their strategies to get some wholesome results in the eCommerce space. 

Advantages of the Mobile Commerce

• Makes the shopping experience more convenient than any other online shopping option. 
• Offers personalized experiences based on user preferences and behavior.
• Helps businesses increase their sales and revenue. 
• Provides an opportunity to reach a wide customer base.
• Allows businesses to target potential customers. 

The Rise of Hyper-Personalization in eCommerce

Who doesn’t like personalized shopping experiences? Imagine what if a shopkeeper starts recommending products you are looking for before you ask. You will say it’s not possible to predict unless a buyer doesn’t communicate what exactly he wants to buy. But with hyper-personalization in eCommerce, it’s possible to recommend personalized products. It provides a unique shopping experience for each customer. Hyper-personalization allows businesses to offer tailored products by analyzing consumer behavior, purchase history, preferences, and even real-time data like location or time of day. It is a more customized approach that makes the customer shopping experience more engaging contributing to an increased conversion rate. 

In addition, hyper-personalization also helps businesses increase the average spent time on the platform by showing relevant products that match customer’s interests. Customers prefer to visit stores that offer more relevant products to them. Amazon is one of the popular marketplaces examples that apply hyper-personalization approaches to their customers. However, hyper-personalization has now become a trend and most businesses are involving these strategies in their business growth. 

In the year 2025, it will arise as a key differentiator for its success. Hyper-personalization has helped businesses boost their sales and increase brand affinity with customers. According to a report, 88% of US marketers reported progress due to personalized experience. If you are also one of the entrepreneurs and business owners who want to elevate your marketplace experience and grow with the eCommerce trend implementation of Hyper-personalization can be a crucial step. 

Advantages of the Hyper-Personalization

• Leads to increased customer satisfaction. 
• Increases conversion rate by presenting relevant products. 
• Promotes brand loyalty and customer retention rate.
• Helps businesses understand their customers and requirements.
• Increases average order value (AOV) through targeted recommendations.

Launch Your eCommerce Marketplace with Yo!Kart

Yo!Kart is a readymade eCommerce marketplace solution that lets businesses build and launch their fully functional platform. Advanced features and functionalities of Yo!Kart allows businesses to implement eCommerce marketplace trends to stay ahead of their competitors. Being a self-hosted marketplace solution, it allows the platform’s owner to host the solution on their preferred server. 

With Yo!Kart, business owners get a complete marketplace ecosystem that helps them launch and operate their platform effortlessly. It has been providing full-fledged multi-vendor marketplace solutions worldwide. If you are also one of the entrepreneurs or business owners who want to have a digital footprint in the eCommerce space, Yo!Kart can help you digitize your business. 

Advantages of Selecting Yo!Kart as Your eCommerce Marketplace Solution

Yo!Kart is a robust eCommerce marketplace solution and also gives complete flexibility to the marketplace owners in order to customize, scale and grow their business. Let’s explore a few advantages of Yo!Kart that will help you launch and manage your platform: 

• Lifetime License: Yo!Kart gives you a lifetime license and ownership of the product in order to provide complete control over the platform. 
• Source Code Ownership: With Yo!Kart, owners get a source code ownership that provides them complete access to the platform. 
• Customizable Platform: It is a fully customizable marketplace solution that allows you to customize your platform as per your customization needs. 
• Scalable Solution: Yo!Kart also allows businesses to scale platforms to meet the growing demand of the business.
• No Recurring Charges: Yo!Kart comes with a one-time payment option, it doesn’t cost any recurring charges for the product and services associated with our readymade solution. 
• Android & iOS App: Yo!Kart offers buyers mobile apps for Android and iOS mobile devices. You can also get the source code ownership for the mobile apps as well depending on your package selection. 

Final Thought

The future of eCommerce depends on innovations and technological advancements. The way trends are emerging, it shows that building an eCommerce platform can be promising for the business’s growth. If we talk about research, current data and expert’s predictions, it is very much clear that the industry has the potential. In addition, the way customers are relying on online shopping, there is no chance to look back. However, for entrepreneurs and businesses, eCommerce can be a promising industry to tap into. But at the same time, getting success in this industry is a challenge. Therefore, businesses that want to compete and achieve their goals need to be aware of the eCommerce trends. The future may be unpredictable but with the help of advanced technology and the utilization of the right eCommerce trends marketplaces can achieve their goals.