eCommerce
A lot of factors add up to ultimately decide the conversion potential of an ecommerce store. With focus on important areas like homepage, checkout process, etc., entrepreneurs often overlook the search feature of their store. But the stats & experience show that a well-optimized search feature can yield greater conversion, as well as help in growing customer base. In an attempt to give the search feature the attention it deserves, this post presents key search feature elements you should ensure in your store and their role in increasing conversion. Read on.
