From agriculture to fauna to engineering, Hybrid Theory has made it possible for us to get the best of two or more worlds. And technology lovers left no stone upturned to leverage upon this approach to help ecommerce store owners grow faster.
We have mobile websites, we have responsive websites, and we have native apps. All of them have their own advantage. Every website is made responsive now (because that’s how it should be); we are left with only two options. But no, technology aficionados were not done yet. And now we have a hybrid of mobile websites and native apps: the Progressive Web Apps.
To have a better understanding of why I am all praise for progressive web apps, here are a couple of points that’ll impress you too…
- They’ve the best functionalities of both the words (website and native apps).
- Full functional in online as well as offline mode.
- PWAs offer better performance in comparison to native apps and websites.
- You won’t need the app store’s approval to have your PWA available for your end users.
Let’s take a look at how PWAs are the best things that happened to the Ecommerce World
They’re Fast- If you compare the loading speed of responsive or “dot m” websites with PWAs, you’ll see the latter emerges a clear winner.
The faster page loading speed is because of integrating accelerated mobile pages (AMPs) with PWAs. As a result, the pages start fast and stay fast. With PWA opening in milliseconds, small page size, and user interaction happening at 60 fps, Google cache loves PWAs, and so do I.
They’re Reliable- If you are like me, you’d like the Chrome Dinosaur only when you want to play the game. Otherwise, it simply means your mobile internet ain’t strong. This particular situation is unfavorable for responsive websites as well as for native apps to connect and do what they’re supposed to do.
But that’s not the case with PWAs. Whether you are in an elevator, in a basement, somewhere in the middle of nowhere, PWAs make sure your end users get access to your ecommerce store and shop whenever they want to. Or, at least, see what all you’ve got for them. It’s all about being able to engage customers whenever, wherever you can and delivering great shopping experience.
Apart from these two primary benefits, PWAs also offer impressive goodies such as a high conversions and a mobile first approach (well, that’s the whole purpose, isn’t it?).
But, there a few challenges you got to deal with while thinking of going full power PWA oriented.
First of all, PWAs are web applications, very large web applications. You’ll need application architecture for web apps. Secondly, caching is a major issue due to the need of establishing the delicate performance-freshness balance.
Also Read: Using Blogs for Business Growth
How do they make it possible?
PWAs pack plenty of features that help ecommerce business owners convert their leads into revenues:
- Instant Caching: It helps in showing the page content within a jiffy. No white screens and loading dials.
- Web Push Notifications: It’s a new channel of engaging customers even when the mobile browser is closed. Email marketing is important, but closing the browser shouldn’t hamper customer engaging opportunities.
- Homescreen: Once your end users are accustomed of using your PWA and like to use it frequently, you can prompt them to add a shortcut on their homescreen.
- Seamless User Experience: The full screen view of PWAs make you forget it’s not an actual native app. The speed and ease of use combined with absence of URL delivers unmatched user experience to your visitors.
So what do we infer from all this discussion?
If you think PWAs are going to replace mobile websites and native apps, you are in for a surprise. The purpose of PWAs is to bridge the gap between these two different worlds. It’s about reaching out to customers under flaky network conditions, and to send them push notifications without having to submit an app.
It’s a much needed addition, not a replacement. The times are calling for progressive ideas. It’s not modern, there’s a difference, learn and grow. Ciao!