Top B2B Wholesale Marketplaces & How to Build Your Own

The digital landscape has irrevocably transformed the dynamics of wholesale commerce—transforming how businesses source products, manage supply chains, and expand their reach. In an era where efficiency, competitive pricing, and streamlined procurement are key to success, these platforms form a crucial bridge between manufacturers, wholesalers, and retailers.

With a wide range of industries embracing digital trade and several platforms dominating the space, there are myriad opportunities for businesses keen to launch their own B2B wholesale marketplace. But before investing, understanding which platforms dominate the market and their success strategies is crucial to tell the difference between growth and stagnation.

Hence, this blog highlights the top 15 B2B wholesale marketplaces leading the industry, outlining the steps to build your own high-performing B2B wholesale marketplace.

What is a B2B Wholesale Marketplace?

A B2B (Business-to-Business) wholesale marketplace is a digital platform that facilitates transactions between manufacturers, wholesalers, distributors, and retailers. These marketplaces provide a centralized ecosystem that allows businesses to buy and sell products in bulk. Compared to B2C (Business-to-Consumer) marketplaces, where businesses sell products or services directly to consumers, B2B wholesale platforms facilitate high-volume transactions between businesses. These kinds of marketplaces streamline procurement processes, reduce operational costs, and provide a global reach, enabling businesses to source products efficiently, even from international suppliers.

Thus, with digital transformation reshaping the wholesale industry, B2B marketplaces are becoming an integral part of the global supply chain. Businesses are shifting from traditional sourcing methods to such online platforms that provide a central hub for seamless and scalable trade.

Popular B2B Wholesale Marketplaces

B2B wholesale marketplaces serve as crucial intermediaries between manufacturers, distributors, and retailers, enabling businesses to source products in bulk amounts—be it raw materials, consumer goods, or industrial supplies. The industry boasts a diverse range of marketplaces, catering to the needs of its audience, including:

1. Alibaba

Alibaba is one of the largest and most well-established B2B wholesale marketplaces in the world. Founded in 1999, Alibaba revolutionized global trade by providing a digital platform where businesses can source products in bulk directly from manufacturers or wholesalers. Thus, reducing procurement costs and streamlining supply chains. With a presence in over 190 countries, Alibaba provides businesses access to millions of suppliers, offering a vast range of products, from electronics and apparel to industrial machinery and raw materials. It is a go-to marketplace for sourcing private-label products, expanding supply chains, and accessing cost-effective production solutions. Therefore, with its extensive supplier network and trade assurance system, Alibaba remains a trusted platform for global B2B commerce.

• Headquarters: Hangzhou, China
• Annual Revenue: $136.3 billion

Special Offerings:

• Global Supplier Network
• Bulk Order Discounts
• Verified Suppliers
• Trade Assurance
• Customization & OEM Services
• Logistics & Payment Solutions
• AI-powered Sourcing & Smart Recommendations

2. Amazon Business

Since its launch in 1994, Amazon has grown to become an industry leader, establishing a strong foothold in the eCommerce industry. Although it is most commonly known for its B2C platform, Amazon also operates its B2B segment, namely, Amazon Business, which was launched in 2015.

Amazon Business is a B2B wholesale marketplace tailored to meet the needs of businesses, institutions, and enterprises. It builds upon Amazon’s vast e-commerce infrastructure to provide businesses with bulk purchasing options, exclusive discounts, and seamless procurement solutions. Amazon Business has rapidly grown into one of the most trusted B2B marketplaces, catering to industries such as healthcare, education, hospitality, and corporate offices.

• Headquarters: Washington, United States
• Annual Revenue: $44.3 billion

Special Offerings:

• Business-exclusive Pricing and Quantity Discounts
• Multi-user Business Accounts
• Tax-Exempt Purchasing
• Fast & Reliable Shipping
• Business Analytics & Spending Insights
• Integration with Procurement Systems

3. Ankorstore

Ankorstore is a leading European B2B wholesale marketplace that connects curated, independent brands and wholesalers to retailers. Founded in 2019, the platform caters primarily to small and mid-sized businesses across various product categories, including home decor, beauty, fashion, and gourmet food. Its focus on high-quality, unique, and locally crafted products makes it popular among boutique owners and specialty stores. Moreover, it is an exceptional B2B sourcing platform for independent retailers seeking high-quality products with favorable payment terms and a curated shopping experience.

• Headquarters: Paris, France
• Annual Revenue: $750 million

Special Offerings:

• Curated Selection
• Exclusive Wholesale Network
• Flexible Payment Terms
• Localized Market Approach
• Cross-border Access
• Sustainability Focus

4. Global Sources

Global Sources is a well-established B2B marketplace that specializes in facilitating international trade, particularly between Asian manufacturers and global buyers. With a history dating back to the 1970s, it is known for its comprehensive supplier verification process and large-scale trade shows. It serves as a trusted sourcing platform for businesses seeking verified suppliers, competitive pricing, and a diverse product range. Apart from this, Global Sources is known for hosting large-scale trade shows, especially in Hong Kong. These trade shows allow buyers to meet face-to-face with suppliers and view products in person, something many other online B2B marketplaces may not offer.

While other B2B marketplaces serve global markets, Global Sources strongly focuses on facilitating international trade, especially between China and the rest of the world. Ultimately, Global Sources is a good choice for businesses looking for OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) solutions.

• Headquarters: Hong Kong
• Annual Revenue: $677.7 million

Special Offerings:

• Verified Suppliers
• Industry-Specific Trade Shows
• Bulk Manufacturing Options
• Supplier Audits and Inspections
• Customization and OEM/ODM Capabilities
• Quality Control and Factory Audits
• Technology-Driven Sourcing

5. Made-in-China

Made-in-China is one of the largest and most recognized B2B platforms specializing in connecting global buyers with Chinese manufacturers across diverse industries, including electronics, textiles, machinery, and consumer goods.

It is widely regarded as a powerhouse for businesses seeking cost-effective manufacturing solutions and customized production capabilities. The platform offers Factory Audit Reports and Video Factory Tours, making it easier for buyers to assess supplier capabilities. Buyers can post an RFQ, and multiple suppliers can bid, similar to Global Sources but with a more structured process. Moreover, it offers logistics assistance as well, including customs clearance and shipping recommendations. Finally, it is a preferred choice for importers seeking cost-efficient sourcing from Chinese manufacturers.

• Headquarters: Jiangsu, China
• Annual Revenue: $302.4 million

Special Offerings:

• Strict Quality Control Measures
• Request-for-Quotation (RFQ) System
• Trade Services & Logistics Support
• End-to-End Trade Services
• Extensive Supplier Network
• Language & Currency Support

6. Faire

Faire is a fast-growing B2B wholesale marketplace that caters to independent retailers looking for unique, high-quality products from artisanal and emerging brands. Founded in 2017, it has rapidly become a dominant force in the wholesale industry, particularly in North America and Europe. From home decor and party supplies to apparel and beauty & wellness items, the marketplace caters to a diverse range of products, focusing on lifestyle, home, wellness, and fashion sectors. Retailers can purchase products with a 60-day grace period, improving cash flow management. With a focus on curated, high-quality products, Faire has established a strong place among businesses seeking differentiated inventory. The platform stands out due to its emphasis on helping independent retailers thrive in a competitive landscape.

• Headquarters: California, United States
• Annual Revenue: $216.8 million

Special Offerings:

• Curated Product Selection
• Risk-Free Purchasing
• Flexible Net Payment Terms
• Exclusive Brand Partnerships
• Global Reach

7. IndiaMART

IndiaMART is India’s largest online B2B wholesale marketplace, serving as a crucial link between manufacturers, suppliers, and buyers across diverse industries. Established in 1996 by Dinesh Agarwal and Brijesh Agrawal, it has grown into a powerhouse for domestic and international trade, particularly in industrial goods, machinery, textiles, electronics, and raw materials. Its extensive network connects millions of small, medium, and large enterprises to source products in bulk. With over 8 million sellers and 200 million buyers, IndiaMART provides unmatched access to suppliers across multiple sectors. In addition, its direct supplier interaction model empowers buyers with greater control over pricing, quality, and delivery timelines.

• Headquarters: Noida, Delhi
• Annual Revenue: $140 million

Special Offerings:

• Vast Supplier Network
• Flexible Pricing & Negotiations
• Lead Management System
• Web & Mobile Accessibility
• Localized B2B Trade Support

8. Go Wholesale

Go Wholesale is a dynamic B2B wholesale marketplace that connects retailers with top-tier suppliers across diverse industries. The platform streamlines the bulk purchasing process, ensuring businesses can access high-quality products at competitive prices. With an intuitive interface and a robust search function, Go Wholesale enables buyers to efficiently browse an extensive catalog spanning fashion, electronics, home goods, industrial supplies, beauty, and more. One of Go Wholesale’s key differentiators is its commitment to transparency and trust. The platform carefully vets its suppliers, ensuring that retailers receive authentic and high-quality merchandise. Logistics and fulfillment are also streamlined, with many suppliers offering fast shipping and dropshipping options. This reduces inventory risks for buyers, making it easier to scale operations without excessive overhead costs.

• Headquarters: Florida, United States
• Annual Revenue: $105.6 million

Special Offerings:

• Wide Product Range
• Competitive Pricing
• Trusted Supplier Network
• Seamless Logistics

9. ThomasNet

ThomasNet is a premier B2B industrial sourcing platform catering to manufacturers, distributors, and procurement professionals. With a history spanning over a century, ThomasNet has established itself as a trusted resource for businesses seeking industrial products, components, and services.

It functions as a comprehensive directory, connecting buyers with verified suppliers across a vast array of industries, including manufacturing, aerospace, automotive, and construction. A defining feature of ThomasNet is its extensive supplier database, which includes millions of listings with detailed company profiles, product specifications, and direct contact information. This enables businesses to compare multiple vendors efficiently, ensuring they find the right suppliers based on quality, pricing, and delivery capabilities.

• Headquarters: New York, United States
• Annual Revenue: $89.3 million

Special Offerings:

• Industry-specific Sourcing
• Verified Supplier Database
• Custom Manufacturing Services
• RFQ (Request for Quote) System

10. Wholesale Clearance UK

Wholesale Clearance UK is a leading B2B platform specializing in surplus, clearance, and liquidation of stock across multiple categories.

The marketplace caters to retailers, eCommerce sellers, and market traders looking for deeply discounted wholesale merchandise.

By sourcing excess inventory from high-street brands, bankrupt businesses, and overstocked suppliers, Wholesale Clearance UK provides buyers with opportunities to acquire goods at below-market prices.

One of the platform’s key advantages is its ever-changing inventory, which includes fashion, footwear, electronics, homeware, and general merchandise.

Buyers benefit from exclusive bulk-buy deals, while suppliers benefit from an effective liquidation channel.

• Headquarters: United Kingdom
• Annual Revenue: $46 million

Special Offerings:

• Heavily Discounted Stocks
• Diverse Product Categories
• Flexible Order Sizes
• Fast UK & International Shipping

11. Joor

Joor is a premium B2B wholesale platform that revolutionizes the fashion and lifestyle industry by digitizing the buying and selling process. Catering primarily to fashion brands and retailers, Joor provides a seamless, data-driven marketplace where businesses can connect, negotiate, and place orders with ease.

A major advantage of Joor is its advanced digital showroom experience, which allows brands to showcase their products in high resolution. This eliminates the need for physical trade shows, reducing costs and improving efficiency for each stakeholder involved.

Joor also enhances the wholesale buying process with automation and real-time inventory updates. Its integration with ERP and order management systems streamlines transactions, making it easier for businesses to track orders, manage invoices, and maintain clear communication. It also offers unparalleled access to a global network of premium retailers, enhancing brand visibility and increasing order volumes.

• Headquarters: New York, United States
• Annual Revenue: $35.2 million

Special Offerings:

• High-End Fashion Focus
• Digital Showroom
• Order Management System
• Global Network
• Integration with ERP & Order Management Systems

12. Direct Liquidation

Direct Liquidation is a notable B2B wholesale and liquidation marketplace specializing in surplus and customer-returned goods from major retailers such as Walmart, Amazon, and Target. Target. The platform provides businesses with access to high-quality merchandise at significantly reduced prices, making it a preferred choice for resellers, discount stores, and online entrepreneurs. Transparency is a key focus for Direct Liquidation, as buyers receive detailed condition reports and product manifests before making purchases. This allows businesses to assess the value of each lot and minimize risks associated with liquidation stock. Additionally, the platform provides multiple purchasing formats, including fixed-price sales and competitive bidding, catering to different business models.

• Headquarters: Florida, United States
• Annual Revenue: $32.1 million

Special Offerings:

• Bulk Liquidation Lots
• Trusted Retail Partnerships
• Auction-based & Fixed Pricing 
• Logistics & Fulfillment Services
• Detailed Condition Reports

13. Fashion Go

Fashion Go is a leading B2B wholesale marketplace that connects fashion retailers with op-tier suppliers and manufacturers.

Established in 2002 to streamline the wholesale buying process, FashionGo provides an extensive selection of apparel, accessories, shoes, and lifestyle products from thousands of verified vendors.

It serves as an essential platform for boutique owners, department stores, and eCommerce retailers looking to source high-quality, on-trend products at competitive wholesale prices.

One of FashionGo’s standout features is its data analytics capabilities, providing buyers with insights into best-selling items and trending categories. This allows retailers to make informed purchasing decisions, optimize inventory, and stay ahead of industry trends.

• Headquarters: California, United States
• Annual Revenue: $15.9 million

Special Offerings:

• Extensive Product Selection
• Seamless Buyer-Seller Connectivity
• Flexible Ordering & Streamlined Logistics
• Exclusive Events & Promotions

14. SaleHoo

SaleHoo is a distinguished B2B wholesale directory and platform renowned for connecting eCommerce businesses, independent retailers, and resellers with a meticulously vetted network of global suppliers. With a database exceeding 8,000 verified wholesalers, manufacturers, and dropshipping partners, the platform empowers businesses with seamless access to competitively priced products across diverse categories, including fashion, electronics, home goods, and more.

What sets SaleHoo apart is its rigorous supplier verification process, ensuring that every partner meets stringent standards of reliability, authenticity, and ethical business practices. Beyond procurement, SaleHoo distinguishes itself through a robust suite of educational resources, including step-by-step training modules, industry insights, and expert guidance tailored to the evolving needs of modern e-commerce entrepreneurs.

Coupled with exceptional customer support, the platform ensures a frictionless wholesale sourcing experience.

• Headquarters: Christchurch, New Zealand
• Annual Revenue: $12 million

Special Offerings:

• Vetted Supplier Directory
• Comprehensive Market Research Tools
• Dropshipping Integration
• Educational Resources
• Affordable Membership Model

15. Orderchamp

Orderchamp is a European B2B wholesale marketplace that seamlessly connects independent retailers with a curated selection of premium brands. Founded in 2019, the platform fosters a dynamic ecosystem where retailers can source unique, design-driven, and sustainable products across key verticals such as fashion, beauty, home decor, food, and lifestyle. A key differentiator of Orderchamp lies in its meticulous brand curation process. Unlike conventional wholesale platforms that prioritize mass-market goods, Orderchamp emphasizes distinctiveness, quality, and brand synergy. This ensures that retailers gain access to differentiated product assortments that align with their brand identity, fostering customer loyalty and enhancing competitive positioning.

• Headquarters: Amsterdam, Noord-Holland, The Netherlands
• Annual Revenue: $8.9 million

Special Offerings:

• Curated Brand & Product Selection
• AI-Driven Personalized Recommendations
• Flexible Order Minimums
• Net Payment Terms & Financial Flexibility
• Community-Driven Commerce
• Sustainability & Independent Brand Focus

Steps to Build a B2B Wholesale Marketplace

Building a successful B2B wholesale marketplace requires a well-structured approach, strategic execution, and a profound understanding of industry dynamics. Below are the key steps involved in building and launching a robust B2B wholesale marketplace:

1. Market Research: The foundation of any successful wholesale marketplace begins with in-depth market research. This involves identifying industry trends, analyzing competitors, and understanding consumer needs within your target niche. Businesses should evaluate pricing models, demand fluctuations, and customer pain points to tailor their marketplace accordingly. Additionally, conduct surveys, interviews, and competitor benchmarking to gather insights that inform your marketplace’s features and functionalities.

2. Define Your Unique Requirements: Once market insights are gathered, the next step is to define the core requirements for your marketplace. This includes deciding on essential features such as bulk ordering, dynamic pricing, multi-vendor management, payment solutions, logistics integration, and customer support. Consider industry-specific needs and regulatory compliance requirements. This is because defining a detailed roadmap ensures your platform meets the expectations of each stakeholder involved, providing them with a seamless procurement experience.

3. Decide Between Development Approaches: Selecting the right development approaches is critical to ensuring scalability and efficiency. You can choose from the two primary options that are as follows:

• Custom Development: Custom development involves building a platform from the ground up with complete flexibility over design, features, and functionalities. However, it also requires substantial time, investment, and technical expertise to build a marketplace.

• B2B Wholesale Marketplace Software: They are readymade solutions with pre-built frameworks to build and launch a platform quickly and cost-efficiently. Many software solutions offer flexibility over features, design, scalability, and customizability.

While the choice primarily depends on your budget, technical capabilities, and long-term growth strategy, choosing a B2B wholesale marketplace software, however, is an optimal approach.

4. Launch and Market: A successful launch requires a well-planned go-to-market strategy. Implement a strong marketing strategy to attract users to your marketplace. Utilize social media, email campaigns, and industry events to build brand awareness. Additionally, offer promotions, loyalty programs, or exclusive deals to incentivize early adopters.

The Right Marketplace Software for Your B2B Wholesale Marketplace

The market entails a diverse range of B2B wholesale marketplace software. Howsoever, Yo!Kart stands out as the best choice among all of them.

A product of FATbit Technologies, Yo!Kart is an advanced B2B wholesale marketplace software that is designed to help businesses build and launch their own B2B wholesale platform quickly and affordably. The software equips all essential eCommerce features and functionalities that are required to build a fully functional B2B eCommerce marketplace. Here are a few standout benefits of Yo!Kart that makes it a premier solution:

• Complete white labeling capabilities allow you to reflect your unique branding.
• Self-hosted solution with complete flexibility to host the server, whether on-premise or third-party.
• Lifetime ownership for a one-time upfront payment.
• Multi-lingual and multi-currency support, allowing you to expand to international markets.
• Highly scalable with no restrictions on listings, user profiles, or transactions.
• Native mobile apps for both Android and iOS platforms are available.
• Excessively customizable to support your unique business model.
• One year of free technical support after the purchase through multiple channels.

Apart from this, the software boasts a robust experience in the industry and has launched several B2B eCommerce marketplaces with unique business models. Some of them are:

1. Bozinga – B2B wholesale marketplace for distributors & manufacturers
2. UNI Diamonds – An Israel-based online B2B diamond trading marketplace
3. Green Sourcing Hub – B2B marketplace for sustainable products based in Japan
4. Anyflexo – A flexographic printing B2B marketplace
5. Rexporta – Georgia-based B2B tools marketplace for agriculture, homeware, machinery, etc.

Kindly visit Yo!Kart’s clients page for detailed information.

Wrapping Up

The B2B wholesale marketplace ecosystem is transforming global trade, enabling businesses to optimize procurement, expand supplier networks, and drive operational efficiency. For businesses aiming to build their own B2B marketplace, success hinges on meticulous market research, strategic planning, and the right technological framework. As digitalization accelerates B2B commerce, leveraging an advanced wholesale marketplace software is no longer an option but a strategic necessity. Yo!Kart empowers businesses with a robust, scalable, and feature-rich solution, ensuring a high-performing marketplace that meets evolving industry demands.

FAQs

Q 1. Why should I choose readymade software to build my B2B wholesale marketplace?

Ans. Using a dedicated, readymade software solution to build your own B2B wholesale marketplace streamlines the development process, reducing development time and costs compared to building a platform from scratch. It integrates all essential features from the beginning, eliminating the need to custom-integrate each feature. Moreover, many pre-built solutions now ensure scalability, security, and seamless integration with third-party business tools.

Q 2. Which type of readymade software is better for a B2B wholesale marketplace: SaaS or Self-hosted?

Ans. The choice between SaaS and self-hosted software primarily depends on the business model. However, choosing a self-hosted solution is an optimal choice. This is because:

• A self-hosted solution offers full control over hosting the server.
• They demand only a one-time payment, offering lifetime ownership in return.
• They do not demand any monthly or yearly recurring charges.
• Many solutions allow extensive scalability and customizability options.
• Self-hosted software provides complete control over your data. 

Q 3. Can I build my B2B wholesale marketplace with Yo!Kart?

Ans. Yes, Yo!Kart is a robust and scalable multivendor marketplace software designed to help businesses build their own B2B wholesale marketplaces quickly and cost-effectively. It equips all essential B2B features such as bulk pricing, RFQ (Request for Quote) management, minimum order quantity settings, and personalized pricing for different buyers. Additionally, Yo!Kart offers seamless integration with popular payment gateways and third-party integrations, ensuring smooth operations for wholesalers. Its ready-to-use yet highly flexible architecture enables businesses to launch a feature-rich B2B wholesale marketplace with reduced time-to-market. 

Q 4. Is Yo!Kart customizable enough to support my unique branding?

Ans. Absolutely. Yo!Kart is a highly customizable software that allows businesses to tailor their B2B wholesale marketplace according to their unique brand identity. From UI/UX modifications to functional enhancements, Yo!Kart provides full flexibility in design and development. It offers white-labeling capabilities, allowing businesses to use their own domain name, logo, and brand-specific elements.  

Q 5. Should I have prior coding knowledge to get started with Yo!Kart?

Ans. No, you do not need prior coding knowledge to launch and manage your B2B wholesale marketplace with Yo!Kart. The software is designed with a user-friendly interface, an intuitive admin panel, and built-in features that allow entrepreneurs to set up their B2B eCommerce marketplace effortlessly. It offers pre-configured B2B functionalities, automated order processing, and a comprehensive dashboard for managing vendors, buyers, and transactions.

Q 6. Does Yo!Kart impose any limitations on product listings or transactions?

Ans. No, Yo!Kart is a highly scalable software that allows you to scale limitlessly and grow. It does not enforce limitations on product listings, user profiles, and transactions, allowing businesses to scale their B2B wholesale marketplace without any restrictions. This ensures sellers can list as many products as needed while buyers can transact freely without volume-based constraints.

Q 7. Can Yo!Kart help expand my B2B eCommerce business to a global market?

Ans. Yes, Yo!Kart is designed to support global B2B eCommerce expansion. It includes multi-currency and multi-language capabilities, localized tax and shipping settings, and integration with global payment gateways. These features enable businesses to operate efficiently across international markets while complying with regional trade regulations.

Q 8. Do I need to have an inventory in order to start using Yo!Kart?

Ans. No, you do not need to have an inventory in advance to get started with Yo!Kart. It is an asset-light model that allows marketplace owners to establish a marketplace with zero inventory level, while earning from commissions. Whether you are a startup, mid-sized business, or large enterprise, Yo!Kart is highly adaptable to your operational scale that supports businesses of all sizes, and can grow with your business needs.

Q 9. How much will it cost to build a B2B wholesale marketplace with Yo!Kart?

Ans. The cost of building a B2B wholesale marketplace with Yo!Kart primarily depends on the chosen package and any additional customizations required. Howsoever, Yo!Kart offers multiple pricing plans (starting from $499) with a one-time licensing fee, ensuring cost-effective ownership without recurring subscription charges. 
For a precise cost estimate, businesses can explore the pricing page or request a customized quote based on their unique requirements.