Top 10 Multi-Vendor Marketplace Software in Australia 

In the rapidly evolving world of e-commerce, the multi-vendor marketplace model has gained significant traction, offering businesses and consumers a versatile platform to connect, buy, and sell a variety of products and services. These online marketplaces, which bring together multiple sellers under a single platform, have revolutionized the way businesses operate and how customers shop. 

In Australia, the rise of e-commerce is also remarkable, with a projected market volume of $57.77 billion by 2029, and it continues to grow steadily. Therefore, with the rise of digital shopping trends, Australian businesses are increasingly turning to multi-vendor marketplace software to build and manage their platforms, giving them the tools to streamline operations, enhance customer experiences, and scale their businesses efficiently. 

In this blog, we’ll explore what a multi-vendor marketplace is, the software solutions available for creating such marketplaces, and highlight the top 10 multi-vendor marketplace software in Australia for 2025. 

What is a Multi-vendor Marketplace?

A multi-vendor marketplace is an online platform where multiple independent sellers or vendors can list and sell their products or services to consumers under one unified system. Such a marketplace acts as a digital ecosystem that facilitates transactions between sellers and buyers. Popular examples include platforms like eBay, Amazon, and Etsy, where various businesses or individuals can offer their products, each handling their own inventory, while the marketplace owner provides the infrastructure, tools, and support to manage the entire process.

These marketplaces offer several advantages for both vendors and customers. Vendors gain access to a large audience without the need to build and manage their own online store, while customers benefit from a wider selection of products and the convenience of purchasing from multiple sellers in one place. 

Top Multi-Vendor Marketplaces in Australia

Australia has seen a rapid rise in the number of multi-vendor marketplaces, as businesses and consumers alike recognize the convenience and variety these platforms offer. Some of the top multi-vendor marketplaces in Australia include:

1. eBay Australia: One of the most well-established online marketplaces, eBay Australia allows multiple sellers to offer products across a vast array of categories, from electronics to fashion. It remains a top choice for both large and small businesses looking to tap into Australia’s thriving online market.

• Annual Revenue: $10.28 billion
• Category rank: #13

2. Woolworths: As one of Australia’s largest supermarket chains, Woolworths launched its own multi-vendor marketplace to expand beyond groceries. The platform offers a variety of products from electronics to home goods, helping vendors reach a large and loyal customer base.

• Annual Revenue: $46.67 billion
• Country Rank: #41

3. The Iconic Marketplace: Primarily known for its fashion offerings, The Iconic has embraced the multi-vendor marketplace model to provide Australian shoppers with a wide variety of clothing, accessories, and beauty products. With a focus on high-quality, trendy items, it’s a major player in Australia’s fashion e-commerce scene.

• Annual Revenue: $402 million
• Country Rank: #103

4. Adore Beauty: Known for its extensive range of beauty products, Adore Beauty has extended its offerings through a multi-vendor marketplace model. By allowing different beauty brands and vendors to sell directly, Adore Beauty provides customers with a broader selection of skincare, makeup, and wellness products.

• Annual Revenue: $124.8 million
• Active Customers: 814K

5. Kogan: Known for its budget-friendly electronics and household products, Kogan has integrated a multi-vendor marketplace model to expand its range. Kogan’s platform allows third-party vendors to sell directly to customers, providing a broader selection of products while maintaining the brand’s reputation for affordability.

• Annual Revenue: $64.4 million/year
• Country Rank: #185

What is a Multi-Vendor Marketplace Software?

Multi-vendor marketplace software is a ready-to-use software that allows businesses or entrepreneurs to quickly create and manage an online multi-vendor marketplace where multiple vendors can register, list their products or services, and sell to customers through a single website or app.

This software eliminates the need for custom development by providing a pre-built framework that can be tailored to suit various niches, whether it’s for physical goods, digital products, or services. Popular with both startups and established businesses, multi-vendor marketplace software offers a scalable, cost-effective solution for creating platforms similar to Amazon, Etsy, and more.

Factors to Consider while Choosing the Best Multi-Vendor Marketplace Software

Selecting the right multi-vendor marketplace software is crucial for ensuring your platform’s success. Several factors should be taken into account to ensure the software meets your business needs and supports scalability. Here are the key factors to consider:

a. Ease of Use: The platform should offer an intuitive interface for each stakeholder involved, minimizing the learning curve and streamlining operations.

b. Scalable: Choose software that can grow with your business, handling increased traffic, vendors, and product listings without performance issues.

c. Customizable: Flexibility in design and functionality allows you to tailor the platform to your brand’s identity and specific marketplace needs.

d. Feature Set: Look for comprehensive features like vendor dashboards, order management, payment gateways, and analytics to support business operations.

e. Mobile Compatibility: A mobile-responsive design or app ensures a seamless shopping experience for users on smartphones and tablets.

f. Support: Reliable customer support and technical assistance are crucial for resolving issues quickly and maintaining smooth operations.

g. Pricing Structure: Evaluate the total cost of ownership, including setup, subscription, transaction fees, and hidden charges, to find the best value.

h. Client Reviews and Testimonials: User feedback provides insights into real-world performance, satisfaction, and any common issues with the platform.

i. Demo Availability: Access to a live demo or trial version helps you evaluate usability and features before committing financially.

Top 10 Multi-Vendor Marketplace Software in Australia (2025)

Australia continues to be a thriving hub for eCommerce, with multi-vendor marketplaces becoming an essential tool for businesses looking to sell a variety of products from multiple vendors under one roof. These platforms not only streamline the buying and selling process but also provide businesses with scalability, flexibility, and comprehensive tools for success. 

Here are the top 10 multi-vendor marketplace software in Australia, selected based on their features, reputation, and performance in the Australian market:

1. Yo!Kart

With over 10 years of industry experience, Yo!Kart is a leading multi-vendor marketplace software trusted worldwide. It is designed to build scalable marketplaces across various industries. Known for its user-friendly interface and powerful features, Yo!Kart enables businesses to create scalable and customizable multi-vendor eCommerce platforms. 

Yo!Kart supports multiple vendors, each with their individual storefronts, allowing marketplace owners to manage everything from products to payments. The software is a fully customizable solution, allowing entrepreneurs to design a marketplace that fits their unique business model. With Yo!Kart, business owners can provide vendors with a robust backend to manage their operations independently while still maintaining overall control over the marketplace.

Key Features:

• Purpose-built multi-vendor marketplace software.
• Multi-currency and multilingual support.
• Real-time analytics and reporting.
• Integrated shipping and payment options.
• Mobile-responsive design.
• Native mobile apps for both Android & iOS.
• Advanced search and filtering options.
• Customizable themes and designs.

Downsides:

• Steeper learning curve.
• One-time upfront investment.

2. Marketplacer

Marketplacer is a powerful, cloud-based multi-vendor marketplace platform designed to support businesses around the world. It offers a comprehensive suite of tools that enable companies to quickly and efficiently launch and scale their own online marketplace with minimal technical effort. Marketplacer ensures a seamless and engaging shopping experience for customers by integrating features such as advanced search, secure checkout, and responsive design. 

Key Features:

• Easy-to-use marketplace builder.
• Customizable product pages.
• Strong vendor management tools.
• Integrated payment gateways and shipping options.

Downsides:

• Complex vendor management requires effective onboarding and monitoring.
• Platform management complexity.
• Customization limitations.

3. Magento 2

Magento 2, an upgraded version of the open-source Magento platform, is a powerful e-commerce solution that includes multi-vendor marketplace functionality. Magento 2 offers a wide range of advanced features, including customizable themes, a vast library of third-party extensions, and seamless integrations with popular payment gateways, shipping providers, and CRM systems. Its modular architecture allows developers to tailor the platform to meet specific business requirements, making it ideal for medium to large enterprises with complex needs. 

Key Features:

• High scalability and flexibility.
• A vast library of third-party extensions.
• Customizable checkout and payment options.
• Powerful Product Management

Downsides:

• Requires significant technical expertise and development knowledge.
• High development and maintenance costs.
• Demands powerful hosting infrastructure.
• Resource-intensive platform requiring significant server resources.
• Cannot edit complex orders once placed

4. CedCommerce

CedCommerce provides a comprehensive multi-vendor marketplace solution that seamlessly integrates with leading e-commerce platforms such as Shopify, Magento, WooCommerce, BigCommerce, and more. Designed to simplify marketplace management, CedCommerce equips marketplace owners with the tools needed to efficiently oversee multiple vendors, diverse product catalogs, and complex order processing workflows. The platform enables vendors to manage their own profiles, product listings, pricing, and inventory, while offering administrators centralized control through an intuitive dashboard. 

Key Features:

• Multiple vendor management features.
• Robust order management system.
• SEO-friendly product pages.
• Customizable store themes.

Downsides:

• Recurring bugs that require manual fixes.
• System stability issues affecting product syncing and inventory tracking.
• Delayed or unresponsive support.
• High costs, with separate plugins needed for each marketplace integration.

5. CS-Cart Multi-Vendor

CS-Cart Multi-Vendor is a powerful, all-in-one e-commerce platform designed to help businesses create their own thriving multi-vendor marketplace. Whether you’re a small business owner or part of a large enterprise, CS-Cart offers a high degree of flexibility and customization to meet diverse business needs. The platform provides a comprehensive set of tools for both marketplace administrators and vendors, including features for managing product listings, setting pricing, processing orders, and tracking inventory. 

Key Features:

• Customizable store templates and themes.
• Advanced vendor management and order management tools.
• Marketplace analytics and reporting.

Downsides:

• High costs for add-ons and upgrades after the first year.
• An expensive support model requiring payment per ticket after the initial period.
• Short 90-day support period included with purchase.
• Performance issues with unoptimized third-party add-ons.
• Documentation is sometimes outdated or unclear.

6. Sharetribe

Sharetribe is a highly versatile and user-friendly marketplace solution designed for entrepreneurs and businesses seeking to create custom, unique online marketplaces. Whether you’re building a peer-to-peer marketplace, a rental platform, or a service-based marketplace, Sharetribe offers the flexibility to tailor your platform to your specific needs. The platform allows you to build peer-to-peer marketplaces, offering the ability to manage users, transactions, and listings with ease. 

Key Features:

• User-friendly interface for both admins and users
• Customizable marketplace features
• Integrated payment gateways
• Mobile-friendly with a responsive design

Downsides:

• Restricted design flexibility without custom coding.
• Few options for personalizing branding and email marketing campaigns.
• No native mobile app support without custom development.
• Limited API functionality compared to some alternatives.

7. PrestaShop

PrestaShop is an open-source e-commerce platform that has gained widespread recognition for its flexibility, scalability, and ease of use. As an ideal solution for businesses looking to build a robust online store, PrestaShop also offers powerful multi-vendor capabilities, allowing store owners to transform their e-commerce sites into dynamic online marketplaces. PrestaShop’s extensive library of add-ons and integrations ensures that marketplace owners can customize their platform to meet specific business needs. 

Key Features:

• Comprehensive product catalog management
• Vendor-specific dashboards
• Robust SEO features for better search rankings
• Multi-language and multi-currency support

Downsides:

• Not ideal for large-scale operations or significant business expansion.
• Requires coding knowledge for advanced modifications.
• Steep learning curve for new users.
• Add-ons and plugins can become expensive.

8. Arcadier

Arcadier is a robust SaaS-based multi-vendor marketplace platform designed to empower businesses to effortlessly build and manage their own online marketplaces. With a user-friendly interface, customizable templates, and a wide range of built-in tools, Arcadier allows entrepreneurs and enterprises alike to launch feature-rich marketplaces without requiring extensive technical expertise. Arcadier offers fast deployment, secure infrastructure, and localised capabilities to help you reach your audience more effectively.

Key Features:

• User-friendly interface and easy setup
• Customizable themes and marketplace features
• Integrated payment systems
• Vendor management and performance analytics tools

Downsides:

• Restricted customization options.
• Constrained ability to modify core marketplace functionality.
• Inadequate marketing and customer care services.
• Tiered pricing model with transaction volume limits even on higher plans.

9. BigCommerce

BigCommerce is a notable e-commerce platform globally, known for its powerful capabilities and flexible architecture. It offers a comprehensive suite of tools designed to help businesses build, manage, and scale their online presence with ease. Its multi-vendor features, often implemented through third-party integrations or custom development, allow marketplace operators to manage multiple sellers efficiently while offering a seamless and intuitive shopping experience for customers.

Key Features:

• Built-in tools for multi-vendor management
• Integrates with a range of third-party apps and services
• Easy integration with payment gateways and shipping solutions

Downsides:

• More complex interface compared to competitors.
• Complex workflow customization is challenging for beginners.
• Limited regional shipping partnerships.
• Subscription management requires third-party integration.

10. Mirakl

Mirakl is a renowned enterprise-grade multi-vendor marketplace platform that powers some of the world’s largest online marketplaces. Built to support complex operations, Mirakl enables businesses to seamlessly launch, operate, and grow third-party seller ecosystems, transforming traditional e-commerce into marketplace models. With built-in tools for vendor performance tracking, product quality assurance, and seamless integration with existing ERP and commerce systems, Mirakl empowers businesses to scale with confidence. 

Key Features:

• Advanced seller onboarding and management tools
• Seamless integration with existing e-commerce platforms and ERP systems
• AI-powered pricing and catalog management for optimized performance

Downsides:

• Complex initial setup requiring significant technical expertise.
• Challenging onboarding process, particularly for B2B marketplace implementations.
• High costs compared to competitors, especially challenging for smaller businesses.
• Forced reliance on third-party providers for certain integrations.
• No built-in storefront or native order management system.

Comprehensive Comparison of Top Multi-vendor Marketplace Software

When selecting the right multi-vendor marketplace software, it’s essential to consider several factors in order to make sure the software is best suited for your eCommerce business. Here’s a comparison of the top 10 multi-vendor marketplace software in Australia:

Software	Hosting	Pricing Model	Scalability	Free Demo	Technical Support
Yo!Kart	Self-hosted	One-time	High	Available	1 Year Free
Marketplacer	SaaS-based	Subsciprion-based	Moderate	Partially Available	Partially
Magento 2	Open-source	Free	High	Not Available	Limited
CedCommerce	Self-hosted & SaaS	One-time & subscription	Moderate	Available (Upon request)	Yes
CS-Cart Multi-Vendor	SaaS-based	Subsciprion-based	Moderate	Available	Yes
Sharetribe	SaaS-based	Subsciprion-based	Limited	Available	Limited
PrestaShop	Open-source	Free	Moderate	Not Available	Limited
Arcadier	SaaS-based	Subsciprion-based	Limited	Available (Upon request)	Partially
BigCommerce	SaaS-based	Subsciprion-based	Moderate	Available	Yes
Mirakl	SaaS-based	Subsciprion-based	Moderate	Not Available	Partially

Now, considering all the parameters, the choice of software largely depends on your specific business needs and requirements. However, based on factors discussed above, we recommend Yo!Kart as the best option due to its one-time payment model, high scalability & customizability, free demo availability, and excellent technical support. The software offers great long-term value for growing businesses.

Conclusion

As eCommerce continues to thrive in Australia, multi-vendor marketplace software plays a pivotal role in helping businesses scale, diversify, and meet evolving customer expectations. The right software empowers entrepreneurs to manage multiple sellers, streamline operations, and deliver seamless customer experiences. When choosing a solution, it’s important to consider factors like ease of use, scalability, customization, and support. Therefore, with careful planning and the right technology, businesses in Australia can create dynamic marketplaces that drive growth, foster innovation, and meet the demands of modern consumers.

FAQs

Q 1. What essential features should I look for in multi-vendor marketplace software?

Ans. When selecting multi-vendor marketplace software, look for features such as vendor management tools, customizable storefronts, secure payment gateways, order and inventory management, mobile responsiveness, SEO tools, and scalable architecture. Integration support and detailed analytics are also important for long-term growth.

Q 2. Should I choose SaaS or self-hosted for my multi-vendor marketplace?

Ans. If you prefer more control, cost-effectiveness, rapid deployment, and scalability, a self-hosted solution is ideal. It allows full ownership of your platform and data. SaaS is easier to manage but often limits customization and may involve recurring fees.

Q 3. What is the best multi-vendor marketplace software in Australia?

Ans. Yo!Kart is considered one of the top multi-vendor marketplace software in Australia. It offers robust features like vendor management, custom storefronts, secure payments, and mobile optimization. With a self-hosted, white-label solution, Yo!Kart is ideal for businesses seeking a scalable, fully customizable, and cost-effective eCommerce marketplace platform.

Q 4. How much does it cost to build a multi-vendor marketplace with Yo!Kart?

Ans. Yo!Kart offers an affordable entry point with white-labeling packages starting at just $999, making it a cost-effective choice for startups and growing businesses aiming to launch a fully branded multi-vendor marketplace platform.

Q 5. Can Yo!Kart support business growth over time?

Ans. Yes, Yo!Kart is designed to scale as your business grows. It supports multiple revenue streams, is SEO-friendly, and offers a range of tools to manage vendors, products, and customer experiences efficiently. Its modular architecture also makes it easy to add features as needed.