Top 20 Multi-Vendor Marketplaces in the USA

Published date 23rd Feb 2026

The U.S. eCommerce market continues to lead globally in 2026, driven largely by the rapid expansion of multi-vendor marketplaces. These platforms connect thousands of independent sellers with millions of buyers, creating scalable digital ecosystems that often outperform traditional online stores.

Today, the multi-vendor marketplace model has become the backbone of modern online retail. Instead of holding inventory, marketplace owners enable third-party vendors to list and sell products directly on the platform while earning commissions, subscription fees, and advertising revenue.

Major platforms like Amazon have popularized this model at scale, inspiring entrepreneurs across the United States to build similar platforms in niche, B2B, and vertical segments.

In this blog, you will explore the Top 20 Multi-Vendor Marketplaces in the USA (2026 Edition), including B2C, B2B, and niche platforms that are shaping the American digital commerce landscape.

US Marketplace Industry Overview (2026)

The United States leads global eCommerce, with online marketplaces driving most digital retail growth. The global multi-vendor support services market exceeded $54 billion in 2023 and is projected to surpass $73 billion by 2030, highlighting the rapid adoption of scalable marketplace ecosystems. While North America continues to hold the largest share, i.e., 41%. 

Further, let’s have a look at the key indicators of the U.S. marketplace landscape:

• Online marketplaces account for more than 60% of total U.S. eCommerce sales.
• Marketplace-driven GMV continues to grow annually.
• Vertical and niche marketplaces are expanding faster than general marketplaces.
• B2B marketplace adoption is accelerating among wholesalers and distributors.

Major players like Amazon, eBay, and Walmart continue to dominate, but specialized platforms are rapidly gaining traction.

Top 20 Multi-Vendor Marketplaces in the USA 

The U.S. marketplace ecosystem in 2026 is dominated by scalable, technology-driven platforms that connect millions of buyers and sellers across diverse industries. From general retail giants to highly specialized vertical platforms, these marketplaces demonstrate how the multi-vendor model can succeed at different scales.

Below is a detailed breakdown of the top 20 multi-vendor marketplaces shaping the American digital economy.

1. Amazon

Founded: 1994

Type: B2C

Revenue Model: 

• Sales commission (typically 8-15%)
• FBA fees
• Advertising revenue
• Subscription (Prime)
• Cloud services (AWS)

Key Features:

• Fulfillment by Amazon (FBA)
• Advanced AI recommendations
• Prime two-day delivery
• Global seller access
• Sponsored listings

Why It’s Successful: Amazon offers operational efficiency and unmatched logistics infrastructure, which helps build costomer-trust at global scale. Its marketplace model reduces inventory risk while generating recurring commission and service-based revenue. The network effect of millions of buyers and sellers makes it difficult for competitors to replicate its success.

2. eBay

Founded: 1995

Type: B2C/C2C

Revenue Model: 

• Listing fees
• Final value fees (up to ~15%)
• Promoted listings

Key Features:

• Auction-based selling
• Fixed-price listings
• Global seller access
• Refurbished goods marketplace

Why It’s Successful: eBay built one of the earliest scalable peer-to-peer commerce models, enabling individuals and businesses to sell globally with minimal barriers. Its flexibility, including auction and fixed pricing, strong buyer protections, and resale focus, keeps the platform relevant for both collectors and everyday sellers.

3. Walmart Marketplace

Founded: 1962 (Marketplace expansion in 2009)

Type: B2C

Revenue Model: 

• Commission fees (6-20%)
• Fulfillment services
• Advertising

Key Features:

• Strict seller vetting
• Omnichannel retail integration
• Nationwide store pickup
• Walmart Fulfillment Services

Why It’s Successful: Walmart leverages its physical retail dominance to support online growth. Its omnichannel strategy, trusted brand reputation, and efficient supply chain enable faster delivery and convenient pickup options. Moreover, it strengthens customer trust and seller adoption.

4. Etsy

Founded: 2005

Type: B2C (Handmade, Vintage, Craft)

Revenue Model: 

• Listing fee ($0.20)
• 6.5% transaction fee
• Advertisements
• Payment processing

Key Features:

• Seller storefront customization
• Niche marketplace positioning
• Creative-focused branding
• Built-in marketing tools

Why It’s Successful: Etsy dominates a specialized niche by focusing on handmade, vintage, and personalized products. Its strong community of independent creators and buyers seeking unique products differentiates it from mass-market retailers and builds strong brand loyalty.

5. Wayfair

Founded: 2002

Type: B2C

Revenue Model: 

• Supplier margins
• Advertising
• Logistics services

Key Features:

• Drop-shipping marketplace
• AR product visualization
• Vast furniture catalog
• Data-driven merchandising

Why It’s Successful: Wayfair scaled by focusing exclusively on home goods and furniture. This approach allows it to optimize supply chains and customer experience within a single vertical. Moreover, its supplier-driven inventory model minimizes operational risk while advanced visualization tools and data-driven recommendations help customer making decision for high-value items.

6. StockX

Founded: 2015

Type: B2C (Resale Marketplace)

Revenue Model: 

• Transaction fees
• Authentication fees

Key Features:

• Real-time bid/ask marketplace
• Product authentication system
• Transparent pricing

Why It’s Successful: StockX transformed resale markets like sneakers and collectibles by introducing financial-market-style pricing and guaranteed authentication. This transparency built strong buyer trust in high-value categories like sneakers, streetwear, and collectibles, turning the platform into a global hub for hype-driven products.

7. Newegg

Founded: 2001

Type: B2C

Revenue Model: 

• Sales commissions
• Seller services
• Advertisements

Key Features:

• Electronics specialization
• B2B procurement section
• Detailed product comparisons

Why It’s Successful: Newegg established authority within a tech-savvy consumer segment by specializing in electronics and computer hardware. Its detailed specifications, reviews, and comparison tools attract informed buyers, while B2B procurement capabilities expand its reach beyond individual consumers.

8. Reverb

Founded: 2013

Type: B2C

Revenue Model: 

• Commission fees
• Promoted listings

Key Features:

• Musical instrument focus
• Price tracking tools
• Community-driven buying

Why It’s Successful: By focusing on deep vertical specialization, Reverb created strong buyer-seller trust within the music community. It created a strong network of musicians and sellers who value specialized tools and fair pricing insights.

9. Poshmark

Founded: 2011

Type: C2C / B2C

Revenue Model: 

• Flat commission per sale

Key Features:

• Social sharing tools
• Mobile-first selling experience
• Resale fashion focus

Why It’s Successful: By combining social media elements with resale commerce, Poshmark increased engagement and repeat transactions. Its community-driven approach encourages sharing, following, and virtual shopping events, which increases user retention on the platform.

10. Chewy

Founded: 2011

Type: B2C

Revenue Model:

• Product margins
• Subscription (AutoShip)

Key Features:

• Pet-focused catalog
• Recurring subscription model
• Fast fulfillment

Why It’s Successful: Chewy built loyalty through convenience and customer care. Its subscription-based AutoShip program ensures recurring purchases, while fast delivery and strong customer support make it a trusted destination for pet owners seeking reliable supplies.

11. Bonanza

Founded: 2008

Type: B2C & C2C Multi-Vendor Marketplace

Revenue Model:

• Advertising fees for seller visibility
• Commission on completed sales
• Optional subscription plans for sellers

Key Features:

• Seller-centric platform with low fees
• Customizable online booths for vendors
• Automated listing import from other marketplaces
• Built-in marketing and analytics tools

Why It’s Successful: Bonanza attracts small businesses and independent sellers seeking an alternative to high-fee marketplaces. Its seller-friendly policies, easy onboarding, and multi-channel selling tools enable merchants to scale without heavy upfront investment.

12. Houzz

Founded: 2009

Type: B2C (Home Improvement Marketplace)

Revenue Model:

• Vendor commissions
• Advertising subscriptions
• Lead generation fees

Key Features:

• Product and professional services marketplace
• Visual discovery & inspiration boards
• Contractor and professional directory
• Project planning and collaboration tools

Why It’s Successful: By combining inspiration with direct purchasing and contractor hiring, Houzz creates a full home renovation ecosystem. Additionally, it guides users from idea generation to project completion, and captures the entire home renovation journey, increasing engagement, trust, and transaction value.

13. Turo

Founded: 2010

Type: Peer-to-Peer (Car Rental Marketplace)

Revenue Model:

• Commission per booking
• Insurance coverage fees
• Trip protection plans

Key Features:

• Direct car owner-to-renter model
• Flexible pricing
• Insurance-backed transactions
• Location-based vehicle search

Why It’s Successful: Turo transformed traditional car rentals by enabling individuals to monetize idle vehicles. Its asset-light, peer-driven model allows nationwide expansion without fleet ownership, while flexible pricing and broad vehicle choices attract both budget and premium travelers.

14. Mercari (US)

Founded: 2014

Type: C2C Mobile-First Resale Marketplace

Revenue Model:

• Commission on each sale
• Payment processing fees
• Promoted listing options

Key Features:

• Mobile-first listing and selling experience
• Integrated shipping labels and tracking
• Secure in-app payments
• Buyer and seller ratings system

Why It’s Successful: Mercari simplified online selling for everyday users by making listings quick and mobile-friendly. Its focus on convenience, secure transactions, and nationwide shipping helped it scale rapidly in the US resale market.

15. OfferUp

Founded: 2011

Type: C2C Local Marketplace

Revenue Model:

• Promoted listings
• Shipping fees
• Advertising

Key Features:

• Local buying & selling
• In-app messaging
• User ratings
• Shipping-enabled transactions

Why It’s Successful: OfferUp simplifies peer-to-peer selling with a mobile-first design. By combining location-based discovery with messaging and ratings, it built trust and convenience, making peer-to-peer transactions easier than traditional listing platforms.

16. 1stDibs

Founded: 2000

Type: B2C Luxury Multi-Vendor Marketplace

Revenue Model:

• Commission on sales
• Dealer subscription fees
• Premium placement and marketing services

Key Features:

• Curated network of vetted sellers
• High-end art, antiques, and luxury goods
• White-glove customer support
• Global logistics coordination

Why It’s Successful: 1stDibs built trust in the online luxury resale space through strict seller vetting and curated inventory. By digitizing access to galleries and antique dealers worldwide, it became a leading destination for high-value design and collectible pieces.

17. ThredUp

Founded: 2009

Type: B2C (Online Thrift Marketplace)

Revenue Model:

• Commission on resale
• Clean-out service fee
• Partner brand resale programs

Key Features:

• Sustainable fashion resale
• Brand authentication
• Clean-out kits
• Data-driven pricing

Why It’s Successful: ThredUp capitalized on sustainability trends and Gen Z resale behavior. Its logistics-heavy resale model ensures quality control, and brand partnerships make second-hand shopping convenient, reliable, and scalable for eco-conscious consumers.

18. Faire

Founded: 2017

Type: B2B Wholesale Marketplace

Revenue Model:

• Commission on orders
• Payment processing fees
• Financing services

Key Features:

• Retailer-supplier matchmaking
• Net payment terms
• Data analytics for brands
• Inventory management tools

Why It’s Successful: Faire modernized wholesale commerce for small retailers by digitizing supplier discovery and order management. Flexible payment terms and curated brand access help small businesses compete with larger chains while enabling brands to scale distribution efficiently.

19. Chairish

Founded: 2013

Type: B2C (Vintage & Designer Furniture)

Revenue Model:

• Seller commission
• Premium listing services

Key Features:

• Curated vintage and designer inventory
• Designer-focused audience
• High-end brand positioning
• Editorial content and inspiration 

Why It’s Successful: Chairish focuses on premium, curated furniture rather than mass inventory, attracting affluent buyers. By targeting design enthusiasts and affluent buyers, it created a premium marketplace experience for unique furniture and decor pieces that are difficult to source elsewhere.

20. GOAT

Founded: 2015

Type: B2C (Sneaker Marketplace)

Revenue Model:

• Commission per sale
• Authentication fee
• Seller services

Key Features:

• Sneaker authentication
• Global shipping
• Resale market focus
• Limited-edition drops

Why It’s Successful: GOAT thrives on exclusivity and hype culture. Its authentication system builds buyer confidence in high-value sneaker transactions. Its focus on exclusivity, limited releases, and collector culture attracts enthusiasts willing to pay premium prices for verified products.

Key Trends Among US Multi-Vendor Marketplaces in 2026

The U.S. marketplace ecosystem has evolved far beyond listing products from multiple sellers. In 2026, successful platforms are technology-first, data-driven, and experience-optimized. Mentioned below are the dominant trends shaping multi-vendor marketplaces across the United States. Let’s have a look at them:

1. AI-Driven Personalization & Automation

Leading platforms like Amazon and Etsy are heavily investing in AI to enhance the entire buyer journey. This includes personalized product recommendations, predictive search, dynamic pricing, automated fraud detection, and AI-powered customer support.

Why it matters: In developed markets like the USA, consumers expect Netflix-level personalization. Marketplaces that fail to deliver intelligent recommendations experience lower engagement and repeat purchase rates.

2. Vertical & Niche Marketplaces Are Outperforming General Platforms

Instead of competing with giants, newer marketplaces are focusing on specific categories such as collectibles, music gear, or luxury furniture. Specialization helps build stronger communities and brand authority.

Why it matters: Niche marketplaces build stronger communities, higher trust, and better brand positioning. They also enjoy a higher average order value (AOV) and stronger customer loyalty.

3. Built-In Fintech & Flexible Payment Options

Modern U.S. marketplaces are embedding financial services directly into their platforms. Features such as Buy Now, Pay Later (BNPL), seller financing, instant payouts, and embedded wallets reduce transaction friction for both buyers and sellers.

Why it matters: Fintech integration increases transaction frequency and seller retention, especially in B2B marketplaces.

4. Trust Infrastructure as a Competitive Advantage

Trust has become a conversion driver in 2026. Marketplaces are investing in product authentication, escrow payments, verified seller badges, advanced review moderation, and AI-driven fraud prevention.

Why it matters: In high-value categories such as electronics, sneakers, and furniture, trust systems directly impact purchase decisions.

5. Omnichannel & Social Commerce Integration

U.S. marketplaces are integrating shopping with content and social engagement through influencer storefronts, live commerce, social discovery, and mobile-first experiences. This shortens the path from inspiration to purchase.

Why it matters: Consumers increasingly discover products through social platforms and content-driven experiences rather than traditional search, making integrated commerce essential for growth.

6. Sustainability & Circular Economy Growth

Resale and second-hand commerce are rapidly expanding as sustainability becomes a key purchase factor, especially among younger consumers.

Why it matters: Eco-conscious marketplaces see stronger engagement and brand loyalty in developed countries, with sustainability shifting from a trend to a long-term buying criterion.

7. Asset-Light Marketplace Models

Peer-to-peer platforms such as Turo prove that asset-light models scale faster than inventory-heavy businesses. Instead of owning products, platforms focus on technology, payments, trust systems, and marketing to reduce operational complexity.

Why it matters: Asset-light models enable faster expansion, lower overhead costs, and higher profit margins compared to inventory-heavy businesses.

8. Enterprise-Grade Infrastructure & Scalability

Modern marketplaces are built with cloud-native infrastructure, headless commerce, API-first ecosystems, and microservices to handle large traffic volumes.

Why it matters: In developed markets, slow platforms lose users quickly. Scalability and performance are non-negotiable to support peak demand periods and long-term growth.

How to Build a Multi-Vendor Marketplace : Step by Step Guide 

In a developed market like the United States, growth is fueled by clear positioning, seamless user experience, reliable technology, and the ability to scale quickly as demand rises. Entrepreneurs entering this space need a focused strategy that addresses both market expectations and operational complexity. If you are planning to build a multi-vendor marketplace targeting the USA, here is a practical, execution-focused roadmap.

Step 1: Do Market Research and Define Your Niche

The U.S. market is highly competitive. Instead of launching a generic marketplace, focus on defining a clear niche, a specific target audience, and a strong differentiation strategy that solves real problems better than existing platforms.

Define:

• A clear vertical, such as fashion resale, wholesale, furniture, rentals, or collectibles
• A specific customer persona, like millennials, small retailers, eco-conscious buyers, or the luxury segment
• A strong differentiation angle, such as a pricing model, faster shipping, curated inventory, or verified sellers

Successful examples include authentication-led resale platforms, creative niche marketplaces, and wholesale-focused ecosystems. Before building, validate demand through keyword research, competitor gap analysis, and audience surveys to reduce risk.

Step 2: Choose the Right Marketplace Model for the U.S.

Different business models work for different industries. Selecting the right model early determines scalability, monetization potential, and operational complexity.

Common models include:

• B2C Marketplace: Multiple vendors selling directly to consumers (Amazon-style).
• B2B Marketplace: Bulk ordering, tier pricing, and wholesale features (Faire-style).
• C2C/Peer-to-Peer: Users transact directly with one another (resale, rentals, collectibles).
• Hybrid Marketplace: Platform sells its own inventory + third-party sellers (used by large retailers expanding online).

For developed markets like the USA, hybrid and B2B models are seeing strong growth because they offer higher margins and recurring revenue opportunities.

Step 3: Build Revenue Diversification from Day One

Successful U.S. marketplaces rarely depend on a single revenue stream. Instead, they implement layered monetization strategies that generate revenue from multiple channels across the platform.

Strong monetization structure includes:

• Commission per transaction
• Subscription plans for premium sellers
• Sponsored product listings
• Display advertising
• Payment processing margin
• Value-added services (logistics, analytics tools)

This diversified model reduces dependency on transaction volume alone, making the business more resilient during market fluctuations.

Step 4: Identify Essential Features

Features determine how effectively your marketplace operates for buyers, sellers, and administrators. Start with core functionalities that enable smooth transactions and platform management, then expand with advanced capabilities as you scale.

Essential features include:

• Vendor onboarding and management system
• Product listing and catalog management
• Secure multi-vendor payment splitting
• Order management and fulfillment tracking
• Ratings, reviews, and dispute handling
• Advanced search and filtering
• Mobile-optimized user experience
• Admin dashboard with analytics

Prioritize features that improve trust, usability, and operational efficiency for all participants in the ecosystem.

Step 5: Launch and Promote Your Marketplace

A successful launch goes beyond making the platform live. Start with a controlled rollout, onboard quality sellers, and create early traction through targeted marketing campaigns.

Effective launch strategies include:

• Pre-launch seller acquisition
• Introductory incentives for early adopters
• Digital marketing and PR outreach
• Partnerships with niche communities
• Referral and loyalty programs

Promotion should continue post-launch through content marketing, SEO, social media, and performance advertising. In competitive markets like the U.S., sustained visibility and brand credibility are essential for long-term growth.

Cost to Build a Multi-Vendor Marketplace in the USA (2026 Breakdown)

Launching a multi-vendor marketplace in the United States requires careful financial planning and a clear understanding of your long-term goals. Whether you aim to build a large-scale platform like Amazon or a niche-focused marketplace similar to Etsy, development costs depend on complexity, scalability needs, and technology choices.

Below is a realistic 2026 cost breakdown for U.S.-focused marketplace development.

1. Custom Multi-Vendor Marketplace Development (From Scratch)

Custom development means building your platform entirely from the ground up with a dedicated development team or agency. This approach offers complete control over features, workflows, and user experience, making it suitable for enterprises with highly specific requirements.

Estimated Cost (USA – 2026): $80,000 – $300,000+

Large enterprise-grade marketplaces can exceed $400,000 depending on features and integrations.

What Drives the Cost	Key Components Included	Estimated Cost
UI/UX Research & Design	UI/UX research and strategyWireframesUser journey mappingMobile-first interface design	$5,000 – $25,000
Backend Development	Vendor management systemCommission logicOrder management engineAdmin control panelAPI architecture	$30,000 – $120,000
Frontend Development	Buyer-facing marketplaceSeller dashboardsResponsive design	$20,000 – $70,000
Advanced Feature Development	AI recommendationsDynamic pricingAdvanced search filtersB2B pricing modulesTax automation for U.S. states	$20,000 – $80,000+
Payment & Logistics Integration	Stripe/PayPal integrationMulti-vendor split paymentsShipping APIs	$5,000 – $20,000
Security & Compliance	Data encryptionFraud monitoringU.S. privacy compliance	$10,000 – $40,000

Estimated Timeline: 9 – 18 months

Custom development is ideal for enterprises that require highly specialized workflows and have strong financial backing.

However, it also comes with certain risks, including:

• Budget overruns due to evolving requirements
• Delayed launch
• Technical dependency on developers
• Long ROI cycle

2. Ready Multi-Vendor Marketplace Software (Like Yo!Kart)

A ready-made, self-hosted solution like Yo!Kart significantly reduces development time and cost while offering full ownership and customization flexibility.

For entrepreneurs targeting developed markets like the USA, this approach balances speed, cost efficiency, and scalability.

Estimated Cost (2026): $2,000 – $7,000 (One-Time License)

Even with customization, total investment often remains significantly lower than full custom development. Moreover, a robust solution like YoKart allows:

• UI customization
• Feature enhancements
• API integrations
• Third-party tool integration
• B2B marketplace expansion
• Mobile app development

This makes it suitable for startups and growing enterprises targeting competitive developed markets.

Additional Benefits:

With a solution like Yo!Kart, you receive:

• Multi-vendor management system
• Commission configuration tools
• Seller dashboards
• Secure payment integrations
• Order & inventory management
• Responsive design
• Built-in admin panel
• Multi-currency & multi-language capability

These are the core components required to build a marketplace similar in structure to platforms like Amazon or Etsy.

Cost Comparison: Custom vs Ready Software

Factor	Custom Development	Yo!Kart Software
Initial Cost	Very High	Moderate
Time to Launch	9-18 months	8-12 weeks
Ownership	Full	Full
Scalability	High	High
Risk Level	High	Lower
Technical Complexity	Very High	Managed & Structured

Conclusion

The rapid growth of multi-vendor marketplaces in the United States shows that this model has become the backbone of modern commerce rather than just an alternative to traditional online stores. From global giants like Amazon to niche-driven platforms such as Etsy and vertical leaders like Wayfair, successful marketplaces share common characteristics such as clear positioning, advanced technology, strong trust mechanisms, diversified revenue streams, and infrastructure designed to scale with demand.

For entrepreneurs targeting developed countries like the USA, the opportunity remains massive, but so is the competition. Launching a successful marketplace in 2026 requires strategic planning, the right development approach, and a scalable foundation. While fully custom development offers complete flexibility, it demands high capital and longer timelines. On the other hand, purpose-built multi-vendor marketplace software like Yo!Kart enables faster launch, reduced financial risk, and long-term scalability, making it a practical solution for startups and growing enterprises alike.

Frequently Asked Questions (FAQs)

Q 1. What is a multi-vendor marketplace?

Ans. A multi-vendor marketplace is an online platform that allows multiple independent sellers to list and sell their products or services to customers. The marketplace owner manages the platform, facilitates transactions, and earns revenue through commissions or service fees.

Q 2. How much does it cost to build a multi-vendor marketplace in the USA?

Ans. The cost to build a multi-vendor marketplace in the USA depends mainly on the development approach you select. The cost typically ranges from:

• $80,000 – $300,000+ for custom development
• Whereas, $15,000 – $40,000 for launching with ready marketplace software

However, the final cost is also affected by factors such as features, scalability requirements, and customization level.

Q 3. How long does it take to build a marketplace platform?

Ans. The development approach you select siginificantly impact the timeline to build a marketplace platform.

• Custom development: 9-18 months
• Using marketplace software: 8-12 weeks

Other than that, the timeline depends on feature complexity and integrations you require for your multi-vendor marketplace.

Q 4. Which business model is best for a U.S. marketplace?

Ans. There are various business models that you can opt for for your marketplace. However, some common models, depending on your niche includes:

• B2C for retail-focused platforms
• B2B for wholesale and enterprise supply chains
• C2C for resale and peer-to-peer models

Additionally, hybrid models combining inventory and third-party sellers are also popular in developed markets.

Q 5. What features are essential for a successful marketplace in 2026?

Ans. A successful marketplace includes key features, such as:

• Vendor management system
• Commission management
• Secure multi-vendor payment splitting
• AI-powered search and recommendations
• Mobile-optimized interface
• Ratings & review system
• Analytics dashboard

These features are essential to compete in advanced markets like the USA.

Q 6. Is custom development better than marketplace software?

Ans. No doubt that custom development offers full flexibility. However, it comes with a higher cost and longer timelines. Whereas marketplace software provides faster launch, reduced risk, and scalability, making it ideal for startups and mid-sized enterprises.

Q 7. Can I build a B2B marketplace using multi-vendor software?

Ans. Yes, you can build a B2B marketplace using a multi-vendor software. Advanced marketplace solutions support B2B features such as:

• Bulk pricing
• Minimum order quantity
• Tier-based pricing
• Custom quotation systems
• Tax configuration

These features are critical for wholesale marketplaces in developed markets.

Q 8. How do marketplace owners make money?

Ans. Modern marketplaces combine various monetization strategies to maximize revenue. Some of the common revenue models include:

• Commission on each transaction
• Seller subscription plans
• Featured listings
• Advertising space
• Payment processing fees
• Logistics services

Diversified monetization ensures stable revenue growth.