Published Date 21 Nov 2025
AR and VR in eCommerce are on the rise. eCommerce platforms, including multi-vendor marketplace giants like Amazon, Alibaba, eBay, Walmart, Etsy and many more, are leveraging this technology.
Using this technology, customers overlay digital information onto the real world to create an interactive experience. Augmented Reality (AR) lets them imagine a product in the real world. Customers can visualize products in their space and then proceed to checkout if they find the product a perfect fit.
According to Grand View Research, the global augmented reality market size in 2024 was approximately $5.88 billion and is projected to grow at a CAGR of 35.8% to reach $38.55 billion by 2030.
The growth is primarily driven by the increasing demand for an immersive online shopping experience. The advancements and adoption of AR (Augmented Reality) and VR (Virtual Reality) in eCommerce have enhanced the overall online shopping experience and left customers interested. Additionally, the availability of smartphones, tablets and other such AR-enabled devices is also making AR more accessible and contributing to its growth.
According to several data sources, products with AR/VR have shown conversion rates of over 90% to those without. The implementation of these technologies also reduces the chances of order returns by up to 40%, which significantly reduces the cost. Hence, for entrepreneurs and business owners operating multi-vendor marketplaces, the implementation of AR/VR can be a success driver.
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