Best White-Label B2B Marketplace Software

The B2B sector has evolved at a good pace. Over the past decade, the industry has shown impressive growth. Advanced technological infrastructure and marketplaces are the prominent growth drivers. 

Although the journey of making online B2B dealings seamless wasn’t that simple, B2B commerce is more complex than B2C or any other. However, thanks to marketplaces for bringing innovative solutions, leading the B2B eCommerce industry and making online trade seamless. These marketplaces include Alibaba, Amazon Business, Rakuten, eWorldTrade, Walmart, eBay, and IndiaMART.  

Let’s take a look at some stats of the B2B eCommerce Industry. 

It is expected that about 80% of B2B sales interactions will be conducted online via digital platforms by the end of 2025, which was about 13% only in 2019. 

This report indicates that it’s the right time for businesses looking for an opportunity in this ever-growing eCommerce industry to build their own B2B marketplaces, but how? The answer to this question is, choose the best White-Label Marketplace Software if you are looking for a time and cost-saving solution. 

In this blog, you will explore the best white-label B2B marketplace software in 2026 that aspiring entrepreneurs and business owners will increasingly adopt to build their thriving B2B eCommerce platform.

What is White-label B2B Marketplace Software?

White-label B2B (Business-to-Business) marketplace software is a readymade solution that allows you to launch a B2B eCommerce platform. The software lets you rebrand the platform as your own. It allows you to decide and modify branding elements like domain, logo, UX/UI, graphics and others without any restrictions. 

A white-label marketplace software today can bring more for startups and entrepreneurs at an affordable price. From supporting out-of-the-box features to enabling necessary functionality and services, the solution comes with everything required for a fully operational B2B marketplace. 

What makes white-label marketplace software more reliable is : 

• White-label solutions are flexible with customization.
• They are easily scalable, support growth and expansion.
• White-label marketplace software solutions are often time-tested. The team behind these solutions follows trends, demand, and preferences. 
• They always bring more features and functionalities than developing a solution from scratch initially. 
•  White-label software solutions are more cost-effective than custom development. 

10 Must-Have Features of White-Label B2B Marketplace Software

B2B marketplaces require different features and functionality than B2C, as their operations and transactions are distinct. Below are a few essential features that one should not ignore when choosing a white-label B2B marketplace software. 

1. Bulk Ordering: Both parties dealing on a B2B marketplace are businesses. Therefore, they deal in large quantities. The Bulk Ordering feature allows businesses to place orders in bulk, which saves their time and streamlines the ordering process. 

2. Request for Quote (RFQ): The Request for Quote feature allows buyers to request pricing for a personalized deal. The submitted request becomes visible to the relevant sellers, who review and can either accept, reject or raise a counteroffer. The RFQ doesn’t close until an appropriate action is taken. In short, the request for quote feature allows businesses to negotiate pricing and grab the best deal.  

3. Custom Pricing: Unlike B2C, the price of B2B products varies due to several associated factors, such as order quantity, payment type, buyer, relationship, opportunity in the future and more. The custom pricing feature allows vendors to offer prices based on their interests and the business’s strategy. 

4. Hide Pricing: Hide pricing is an optional feature on the B2B marketplace. Mostly managed by the Admin. This feature is used to hide pricing in order to encourage buyers and sellers to discuss pricing based on various business terms and aspects. 

5. Part Payment Option: B2B transactions incur large amounts. Making a full payment at once can be challenging for buyers. The part payment feature provides an option for buyers to make partial payment (in installments), offering financial stability. This feature is essential to manage cash flow for buyers and sellers, especially when dealing with high-volume transactions. 

6. Bulk Order Discount: The Bulk Order Discount feature enables vendors on the marketplace to give discounts on the total order quantity. The discount often increases with the increasing order volume and value. The vendor can set different discount tiers.

7. Direct Messaging: B2B trade requires clear and transparent communication. The direct messaging feature enables buyers and sellers to communicate with each other directly in order to discuss business terms, conditions, deals, and more.

8. Upload/Download Document: Not all, but there are several industries or products that require supporting documents to trade in B2B. The upload/Download document option is helpful for both buyers and sellers. On the one hand, sellers can upload supporting documents such as certificates, research papers, user manuals, inspection reports, trade certificates and more. On the other hand, buyers can download the documents required.   

9. SEO and Marketing Tools: For marketplace operators, it’s important to drive more traffic, engagement and potential customers. Advanced SEO and marketing tools help improve online visibility, attract customers and achieve sustainable growth. These tools allow the marketplace to plan and implement several effective marketing strategies. 

On the other hand, vendors on the platform also utilize marketing tools to promote their inventory and increase their visibility in search results.

10. Advanced Reporting and Analytics Tools: Tracking performance and analyzing data is crucial to making an informed decision in a marketplace. An advanced reporting and analytics tool provides valuable insights and information on the B2B marketplace.  

5 Things to Consider When Choosing White-Label B2B Marketplace Software

Building a B2B eCommerce marketplace using a white-label marketplace software brings several advantages. However, to achieve them, what you need is the right software. Let’s explore the top 5 key considerations crucial when choosing a white-label marketplace software: 

1. Customizable Solution: Customizability is the primary need for an eCommerce platform when building using white-label software. Whether you want to rebrand the solution as your own, align it with customers’ needs, or tailor the platform as per your brand’s guidelines, all you need to do is customization. Therefore, always choose a software that is flexible with customization. 

2. Scalability Support: A white-label marketplace software supporting growth and expansion can help you save money required to handle increased user traffic, orders, and transactions without affecting marketplace performance.  Additionally, it helps the marketplace stay current in this ever-changing world.  

3. Hosting Type: A marketplace software requires a server to host. This server is the back-end infrastructure that stores files, data, and all related information that are important for the marketplace to become accessible for internet users. 

Most of the white-label marketplace software available in the market is either hosted or self-hosted. Compared to a hosted software (shared server), a self-hosted software offers more control, flexibility and access. Therefore, it is advisable to choose a self-hosted white-label software if the option is available and aligns with your marketplace needs. 

4. Control and Ownership: When opting for a white-label marketplace software, it’s better to explore and understand the level of control and ownership you are offered. Initially, it doesn’t cause any trouble. In case not gaining complete control and ownership over the software can cause disruption in the future. The software provider can restrict your access, limit customization, cost you extra when scaling, compromise with data security and much more.

5. Payment Model: White-label marketplace software today operates primarily on two payment models. One is a one-time cost and another recurring. 

When choosing a solution available with a one-time payment, you pay once in a lifetime for the software. On the other hand, the software operates on a recurring payment model, charging you monthly, quarterly or yearly. In addition, access to the software is also restricted by the pricing tiers. 

Top White-Label B2B Marketplace Software

1. Yo!Kart B2B 

Overview: 

Yo!Kart B2B is the best white-label marketplace software to launch your own B2B multi-vendor eCommerce platform. It lets you bring manufacturers, distributors, wholesalers and other businesses together on a digital platform to enable trade between two individual business entities. 

If you are an entrepreneur, a startup or an existing business owner who is planning to step into this thriving eCommerce industry by launching your own B2B marketplace software, choosing Yo!Kart B2B can help you drive growth and success. 

The software comes with all the essential features and support functionality required to ensure a seamless trade between businesses. Its intuitive and user-friendly UX/UI helps you enhance the overall marketplace experience. 

In addition, this future-proof solution is fully customizable, easily scalable, self-hosted and popularly recognized for providing source code ownership that ultimately gives you complete control and ownership over your marketplace. 

Pros 

• Yo!Kart is a Dedicated and 100% white-label B2B multi-vendor marketplace software. 
• One-time payment, available at a one-time payment model, with no recurring cost required. 
• Provides source code ownership, you can modify the code and implement required updates. It gives you complete control and access over the marketplace.
• Self-hosted, Yo!Kart B2B allows you to host the platform on your preferred server. 
• Fully customizable, you can tailor the platform to your specific needs. 
• Easily scalable and future-proof, it supports expansion and growth. 
• Comes with 20+ payment gateways and other essential pre-integrated APIs. 
• Multi-lingual and multi-currency support. You operate your platform globally without worrying about languages and currencies. 
• Provides free technical support to help deal with any unexpected bugs and errors. 
• You are assigned a dedicated project manager to guide you throughout your journey with Yo!kart B2B. 

Cons

• Yo!Kart has a steep learning curve due to its vast and extensive features and functionality.
• The host himself manages the server and hosting. 

Pricing 

• Yo!Kart B2B pricing starts at $1249, offering lifetime access and source code ownership.

G2 Rating

• 4.6 out of 5

2. Shopify Plus

Overview: 

Shopify is a leading SaaS-based solution for single-vendor online stores worldwide. Regardless, when it comes to building a robust and feature-rich B2B multi-vendor marketplace, Shopify lacks.  However, Shopify has designed Shopify Plus to operate a single-vendor store as a marketplace, gaining more flexibility, control and access. 

Shopify Plus is an enterprise-level solution that enables businesses to handle high-volume transactions. However,  it’s not a native multi-vendor solution. You can enable functionality via third-party app integrations. These third-party apps transform a Shopify Plus store into a B2B eCommerce platform by allowing multiple sellers to list and sell products. 

Yo!Kart and Mirakl are better options to build a b2b eCommerce platform than Shopify Plus. 

Pros 

• Best suited for single-vendor online stores. 
• Shopify Plus can handle increased traffic and large-volume transactions. 
• It provides a wholesale channel for B2B transactions. 
• Shopify Plus offers more flexibility when customizing and scaling to support personalization, growth and expansion. 

Cons

• Shopify Plus is not a dedicated B2B multi-vendor marketplace solution. 
• The dependency on third-party applications is more. 
• Shopify Plus is available at higher pricing plans and is not ideal for businesses with a lower initial budget. 
• Recurring fees are required on a monthly, quarterly or yearly basis. 
• Switching from Shopify Plus to another marketplace software can be difficult. 

Pricing 

• $2,300/ month when billing for 3 years. 
• $2,500/month when billing for 1 year.

G2 Review

• 4.4 out of 5

3. Salesforce

Overview: 

Salesforce is a cloud-based marketplace software, primarily known for building CRM (Customer Relationship Management). However, if you are looking to build a multi-vendor B2B marketplace software, Salesforce can help. It can be extended as a multi-vendor third-party app available on the Salesforce AppExchange. 

Salesforce enables B2B capabilities through features like custom pricing, bulk ordering, reordering, account management, and more, making the platform easier to handle B2B transactions. 

Being a customizable marketplace solution, it caters to unique businesses’ demands and allows you to offer an enhanced experience to the users. Alongside the advantages, there are several disadvantages that you can experience, such as higher operational costs, need for technical expertise, performance-related challenges and more.    

Pros 

• Allows integrations with third-party applications.
• Scalable infrastructure, the marketplace supports growth and expansion. 
• Comes with advanced analytics and promotional tools.

Cons

• Not inherently a multi-vendor marketplace software.
• Expensive for startups and mid-sized businesses.
• Required technical expertise when doing additional customization and updates.
• You can encounter performance-related issues sometimes. 
• Limit customization and addition of new features due to its SaaS nature. 

Pricing 

• $25 -$100 monthly or 1–2% of GMV (Gross Merchandise Value)

G2 Review

• 4.4 out of 5

4. Virto Commerce

Overview: 

Virto Commerce provides an opportunity for B2B businesses to drive more revenue and success by establishing their own online eCommerce platform. However, operating a fully functional B2B multi-vendor marketplace using Virto Commerce requires custom development.

Virto Commerce is a headless eCommerce solution that allows businesses to tailor their storefront based on their personalized needs, customers’ interests, experiences, and preferences without affecting the back-end functionality. This solution is ideal for B2B businesses and can handle their complex demand.

In addition, being an open source eCommerce software, Virto Commerce allows extensive customization by modifying the source code, built on .NET, APIs-first approach. One can easily customize to build a tailored B2B marketplace. 

Pros 

• It allows businesses to tailor the platform to their specific needs.
• Virto Commerce supports growth and expansion. Businesses can scale easily as they grow.
• Its headless approach separates front-end from the back-end by allowing them to customize the front-end without affecting the back-end functionality. 

Cons

• Virto Commerce is not a dedicated multi-vendor marketplace solution. 
• Heavily relies on custom development when it comes to enabling out-of-the-box b2b marketplace features. 
• It can cost more. Not ideal for small and mid-sized businesses. 
• Steep learning curve. 

Pricing 

• Custom quotes only

G2 Review

• 4.7 out of 5

5. OroCommerce

Overview: 

OroCommerce is an open-source eCommerce software. The solution is especially built to launch B2B eCommerce platforms. It brings all the essential features and functionality necessary to operate a B2B platform and cater to its complex needs. Alongside all the eCommerce functionality, OroCommerce also supports its own CRM and CMS in order to streamline data and manage content. 

However, when it comes to enabling multi-vendor marketplace features, you need to choose the OroMarketplace module. This module helps transform a simple OroStore into a thriving marketplace. 

What makes selecting OroCommerce a tough call is that the solution has a steeper learning curve; you must be an expert or proper training is needed to operate. In addition, pricing transparency is also important, which is missing on its official page, which ultimately causes confusion when it comes to decide the cost to build an eCommerce platform with OroCommerce. 

Pros 

• Supports out-of-the-box B2B marketplace features. 
• It allows for extensive customization and integration with other systems. 
• OroCommerce includes a CRM (OroCRM) to manage data and provide valuable insights. 

Cons

• Steep learning curve, you can encounter challenges when operating or implementing customizations.
• Customizing a platform with OroCommerce can cost you more than a readymade B2B software like Yo!Kart.
• Some users have reported data loss. Therefore, handling and ensuring data security can be a challenge. 
• The solution can take more time when launching a platform that requires additional customization. 

Pricing 

• Pricing is based on your business needs and growth metrics. 
• OroCloud Hosting
• Gross Merchandise Value (GMV)
• Number of Admin Users

G2 Review

• 4.3 out of 5

6. BigCommerce

Overview: 

BigCommerce is a SaaS-based eCommerce solution. It is primarily known for building a single-vendor store for B2C. BigCommerce is not inherently built for a B2B multi-vendor marketplace. 

However, BigCommerce poses some limitations when it comes to true B2B multi-vendor marketplace software. B2B functionality is not its core, as BigCommerce is not a dedicated one, but it can be transformed. 

Designed for a single-vendor store, BigCommerce is one of the ideal solutions for businesses selling their own products. On the other hand, to extend multi-vendor functionality, allowing multiple sellers to sell products requires third-party apps like Webkul. 

Pros 

• Offers a wide range of features required to handle B2B transactions. 
• BigCommerce does not charge transaction fees on its paid plans. 
•  It provides a scalable infrastructure to support growth and expansion. 

Cons

• Monthly or yearly recurring fees are incurred when choosing BigCommerce. 
• You may encounter challenges when customizing its templates and coding expertise is required for extensive customization. 
• Not inherently built for a multi-vendor B2B marketplace, it may lack some features and functionality.  
• BigCommerce can cost more for growing businesses as its pricing plans are tailored to annual revenue and sales. 
• Some users have reported potential disruptions and performance-related issues when integrating third-party apps to enable B2B multi-vendor functionality in an existing online store. 

Pricing 

• Not disclosed on the official website, need to request a quote. 

G2 Review

• 4.2 out of 5

7. Arcadier

Overview: 

Arcadier is another popular white-label B2B multi-vendor marketplace software. It’s a SaaS-based solution that is primarily designed to create and manage multi-vendor marketplaces. However, Arcadier is not a dedicated B2B software, but it supports features that are essentially required for B2B operations, such as bulk ordering, custom pricing, private catalogue and more. 

Arcadier offers a headless commerce approach that decouples the front-end from the backend, making it more flexible when customizing. This user-friendly marketplace solution also supports growth and expansion which makes it suitable for businesses seeking scalability. 

Apart from headless support, some users have reported issues with Arcadier when customizing. It may cause difficulty when implementing complex and unique requirements.   

Pros 

• Arcadier inherently comes with multi-vendor support. 
• In-built B2B marketplace features that makes the software a preferred choice for B2B marketplace. 
• Arcadier is flexible with customization. It allows you to rebrand the marketplace as your own.
• It’s a user-friendly marketplace software. 
• Arcadier comes with multi-lingual support, making it a good choice when reaching a wider audience.

Cons

• Some users reported that Arcadier poses some hidden costs associated with additional features and functionality. 
• Higher subscription fees compared to other similar solutions. 
• You may encounter challenges when requiring customer support. 

Pricing 

• Starts at monthly $1500 if billed annually. 
• $2500 monthly with a 24-month contract term + $5000 one-time setup fees if looking for a self-hosted solution and flexibility with customization. 

G2 Review

• 4.3 out of 5

8. Pepperi

Overview: 

Pepperi is a B2B eCommerce solution, especially designed for manufacturers, brands, wholesalers and distributors. The software can help you build an eCommerce platform that can easily handle complex B2B requirements. Pepperi’s out-of-the-box features and functionalities minimize the reliance on third-party applications. 

However, Pepperi isn’t solely a dedicated B2B multi-vendor marketplace software; it offers strong multi-vendor capabilities that allow multiple sellers to create their separate storefronts and sell products on a single platform. On the other hand, buyers can also access different types of product catalogs, pricing, and more. 

Pepperi is built to speed up ordering and improve accuracy. In fact, it’s an excellent choice for single-vendor B2B businesses that want enterprise-level control.  

Pros 

• Pepperi offers a wide range of functionalities required to ensure seamless B2B operations. 
• It provides native mobile and web apps for B2B eCommerce buyers.
• Pepperi offers integration options with ERP and CRM systems.   

Cons

• Pepperi is more expensive than many other B2B marketplace solutions. 
• Configuring the back-end is complex and requires technical expertise. 
• It may lack some features when looking for advanced and extensive.    

Pricing 

• Starts at $500 – $1500. 
• Multi-vendor solution is available at a custom quote only.  

G2 Review

• 4.4 out of 5

9. Adobe Commerce (Previously Magento)

Overview: 

Adobe Commerce, formerly known as Magento, is an open-source eCommerce solution. Initially, it was built for B2C, but now it allows businesses to build B2B eCommerce platforms. It offers a wide range of features and functionality to create and manage an online store effortlessly, whether it’s a B2B or B2C. 

To operate a multi-vendor marketplace with Adobe Commerce, you can integrate third-party extensions with the software. This integration enables multi-vendor features and functionality such as separate dashboards, product management, order management, reporting capabilities and more. 

However, Adobe Commerce’s reliance on third-party extensions to enable B2B functionality can cause several complexities, challenges and performance-related issues.  

Pros 

• Adobe Commerce is flexible with customization. 
• It can easily handle a large volume of transactions and traffic, making it the preferred choice for enterprises. 
• You can easily integrate third-party extensions to enable core B2B features.

Cons

• Managing a B2B marketplace built with Adobe Commerce requires developers’ support. 
• It can cost you higher. However, it is suitable for enterprises. 
• You can encounter several performance-related issues.
• Heavily relies on third-party integration to enable B2B multi-vendor functionality.  

Pricing 

• Custom quotes only 

G2 Review

• 4.0 out of 5

10. Spryker

Overview: 

Spryker is another popular option you can opt for in your B2B marketplace. This software lets you offer a personalized experience due to its modular architecture and headless characteristics. With a strong focus on B2B, Spryker has been recognized as one of the leading solutions in the eCommerce space. 

In addition, its API-first design allows seamless integration with other systems, making the solution suitable for different types of businesses. You can easily transform an existing B2B store into a standalone marketplace with Spryker. The solution gives you the flexibility to add and remove features according to your specific needs. 

Pros 

• The platform can easily adapt to changing business needs.
• Offers flexibility with customization. 
• Spryker offers tailored B2B features. 

Cons

• Technical expertise is required to operate or modify a marketplace built with Spryker. 
• It may lack some multi-vendor features. However, you can add through custom development. 
• Higher expenses are barriers for entrepreneurs and startups with a lower budget. 
• Customizing and scaling a marketplace built with Spyker can cost you higher.

Pricing 

• Not Disclosed  

G2 Review

• 4.4 out of 5

Final Thought

The B2B eCommerce industry is evolving rapidly. For entrepreneurs, startups and business owners looking for business opportunities in this ever-growing digital space, building an online B2B multi-vendor marketplace is the right decision. 

However, considering the fact, building a full-fledged B2B multi-vendor marketplace from scratch is not easy. It is a highly expensive and time-consuming adventure. At the same time, developing a marketplace from scratch will bring several more hurdles, causing frustration and additional expenditure. 

Therefore, choosing white-label B2B marketplace software can be a smart move to kick-start your eCommerce journey. You can choose the right solution that perfectly aligns with your marketplace needs and launch your own marketplace. 

FAQs

Q 1. What is white-label B2B marketplace software?

Ans. A white-label B2B marketplace software is a readymade solution that allows you to build and rebrand an online marketplace as your own. This type of software comes with all the necessary features and functionality required to operate a B2B marketplace. 

Q 2. Why choose Yo!Kart B2B to launch your b2b marketplace?

Ans. Choosing a dedicated B2B marketplace software like Yo!Kart B2B will bring you several advantages: 

• Yo!Kart B2B supports all the features required for B2B marketplace operations. 
• You will never encounter any performance-related challenges that one often experiences when transforming a store into a B2B marketplace through third-party integrations. 
• Yo!Kart B2B is a time-tested and future-proof multi-vendor marketplace software. The solution has empowered a large number of global marketplaces. 
• By Choosing Yo!Kart, you can launch the marketplace faster and save time and resources. 
• With Yo!Kart, you can avail a lifetime license to use the software without any recurring fees. 
• Yo!Kart offers free technical support and provides a dedicated project manager to help you handle any unexpected issues. 
• This readymade marketplace software is 100% white-label; you can completely rebrand it as your own. 
• It provides you with source code ownership, which means you gain complete control over the marketplace. 
• Yo!Kart B2B is also a self-hosted platform that allows you to host it on your server. 
• It doesn’t charge any kind of recurring fees, whether monthly, quarterly or yearly. 

Q 3. How much does it cost to launch a B2B multi-vendor marketplace? 

Ans. The cost to launch a marketplace varies depending on your approach. Primarily, there are two popular ways to launch a marketplace. Either you can choose a readymade solution or build your marketplace from scratch. 

Building a marketplace from scratch can cost you anywhere from $20,000 to $1,00,000 or more. 

When choosing a readymade, again, you will get two popular options. One is SaaS (Software-as-a-Service) that costs you monthly anywhere between $200 – $5000 or more, including other transactional charges. 

The cost of Shopify Plus, a popular SaaS-based solution, starts at $ $2,300/month when billed for 3 years and $2,500/month when billed for 1 year.

However, when it comes to choosing the most cost-saving approach, businesses often choose a self-hosted solution that is available at a one-time payment model. Initial investment seems higher, but in the long run, they are cost-effective. 

Yo!Kart B2B, a self-hosted readymade solution, lets you launch a B2B marketplace starting at $1249 one-time cost. You only pay once in a lifetime. No recurring transactions or subscription fees are needed to build. 

Whether you are choosing a SaaS-based solution, a self-hosted solution, or building from scratch. 

Q 4. Which type of white-label B2B marketplace software is more suitable — self-hosted or hosted?

Ans. The selection between a hosted and a self-hosted B2B marketplace software varies depending on one’s requirements and expectations, such as the level of control, access, data security, cost and others.  

Initially, choosing a hosted software can cost you less and be easier to set up, but at the same time, it offers less control and access. However, managing a hosted platform in the long run can cost you more than a self-hosted one. 

On the other hand, a self-hosted software initially requires an infrastructure (back-end server) and hosting to host the platform on your preferred server, which may seem costlier for a few months. However, it offers greater control over your data, platform, source code and more. In addition, managing a self-hosted eCommerce platform in the long run must be a cost-saving decision.