How Etsy, Amazon & Temu Grew Their Marketplace Business: Success Story, Business & Revenue Model Explained

Published date 11 Nov 2025

Entrepreneurs and business owners seeking to establish their presence in the ever-growing eCommerce landscape can learn valuable lessons from giants like Etsy, Amazon, and Temu. They can explore what makes digital infrastructure a leading eCommerce platform and how they have grown their marketplace businesses.

From starting as an online store to becoming a marketplace giant, operating a niche-based marketplace to discovering an unconventional path to dominance, and following distinct business models to driving marketplace success, one can explore everything about how Etsy, Amazon & Temu grew their marketplace businesses.

However, before we dive deep into this craft to explore how they become so popular and successful, let’s take a look at some stats of the eCommerce industry today. 

According to Grand View Research, the global eCommerce market size is projected to grow at a CAGR of 18.9% from 2024 to reach $83.26 by 2030. Especially, the growth of multi-vendor online marketplaces has transformed the eCommerce landscape.

The Marketplace Blueprints of Etsy, Amazon, and Temu

Etsy, Amazon and Temu are among those global leaders that dominate the eCommerce world. Etsy is known for selling unique and handmade items. Amazon, on the other hand, is popular for selling everything customers need and Temu is one of those marketplaces offering consumer goods at extremely low prices. All three marketplaces above are an inspiration for entrepreneurs and business owners. Let’s explore them in detail: 

What is Etsy Famous For? Definition, History and Success

Etsy is a niche-based online marketplace known for selling handmade, unique and creative and vintage goods. The marketplace primarily connects independent artisans, craftsmen, and collectors to sell a wide variety of innovative products. Etsy targets customers specifically looking for gifts, collectibles, and goods with a personalized touch.

Initially, Etsy was started as a small platform. However, later it became a global community for artisans and craftsmen. Today, Etsy is one of the popular names among multi-vendor marketplaces with millions of active buyers and sellers. 

Founded Year	2005
Head Quarters	Brooklyn, New York
Founders	Rob Kalin, Jared Tarbell, Haim Schoppik, Chris Maguire
Marketplace Type	Multi-Vendor, Peer-to-Peer
Industry	eCommerce
Subsidiaries	Depop and Reverb.com
Number of Active Buyers	96.6 Million (2024)
Number of Active Sellers	8.1 Million (2024)
Number of Items Listed	No Data Available
App Downloads	22.1 Million Times (2024)
Revenue Generated	$2.8 Billion
Net Income	303 Billion (2024)

Data Source: Business of Apps

Etsy’s Milestones and Achievements (Success History)

• 2005: Etsy was founded
• 2007: Reached over 1 Million Sales
• 2007: Raised over $3 Million in Venture Funding
• 2009: Acquired Adtuitive
• 2012: Raised $40 million in Series F Funding
• 2012: Became a Certified B Corporation
• 2013: Acquired Lascaux Co
• 2014: Acquired Grand St
• 2015: Went Public with an IPO 
• 2015: Launched Etsy Manufacturing
• 2019: Acquired Reverb for $275 million
• 2021: Acquired Depop for $1.6 billion and Elo7 for $217 million
• 2022: Reached $2.5 Billion in Annual Revenue
• 2024: Generated Revenue $2.8 Billion

Success Drivers for Etsy

• Etsy established its unique identity by building a platform to buy and sell unique, creative and handmade items.
• It boasts a strong community of buyers and sellers who want to buy or sell unique, handmade, or vintage items. 
• Etsy stands out from the competition by offering unique items. 
• It empowers sellers who are artisans, craftsmen and creators. Its seller-centric approach is also one of Etsy’s success drivers.  
• Etsy focuses on quality rather than quantity. It helps the platform build trust and brand authenticity among customers. 
• The platform offers several tools and marketing features enabling sellers to generate more sales.
  

What is Amazon Known For? Definition, History and Success

When it comes to multi-vendor marketplaces, Amazon is probably the first name that comes to mind. Amazon is the global eCommerce giant and has been leading the industry for years. Apart from offering a wide range of products from diverse categories, the platform also provides a wide range of services. 

Officially, Amazon was started as an online bookselling platform and then became the world’s largest multi-vendor marketplace selling almost everything customers can look for. The synonym of Amazon is the Everything Store. It sells almost everything. 

Founded Year	1994
Head Quarters	Bellevue, Washington
Founders	Jeff Bezos
Marketplace Type	Multi-Vendor, B2C and B2B
Industry	eCommerce
Subsidiaries	Amazon owns over 100 subsidiaries, including Amazon Web Services, Audible, IMDb, Amazon Robotics, Diapers.com, Goodreads, One Medical, Shopbop, Teachstreet, Twitch, Zappos and more
Number of Active Buyers	310 Million (2025)
Number of Active Sellers	2+ Million (2025)
Number of Items Listed	600+ Million
App Downloads	No Data Available
Revenue Generated	$638 Billion (2024)
Net Income	$59.2 Billion (2024)

Data Source: Business of Apps

Amazon’s Milestones and Achievements (Success History)

• 1994: Jeff Bezos Founded Amazon
• 1995: The Amazon.com Website Goes Live
• 1997: Amazon Goes Public with an IPO
• 1997: Launched Remote Distribution Centre
• 1998: Acquired IMDb
• 2002: Launched Amazon Web Services (AWS)
• 2005: Introduces Amazon Prime
• 2006: Launches Amazon S3 and FBA
• 2008: Acquires Audible
• 2009: Acquires Zappos
• 2011: Expands Prime to include Video Streaming
• 2012: Acquires Kiva Systems (now Amazon Robotics)
• 2013: Acquires Goodreads
• 2014: Debuts the Echo Smart Speaker with Alexa
• 2014: Acquires Twitch
• 2015: Became the most Valuable U.S. Retailer by Market Cap
• 2015: Opened First Physical Bookstore
• 2017: Acquires Whole Foods Market
• 2018: Reaches a $1 Trillion Market Cap
• 2018: Acquired PillPack
• 2021: Acquires MGM Holdings
• 2022: Acquires One Medical
• 2024: Launched AI-powered Rufus Shopping Assistant

Success Drivers for Amazon

• Amazon’s technological advancements are one of the significant contributors to its success. These advancements include personalized recommendations, AI, robotic and voice assistants like Alexa. 
• A wide range of product offerings attracts customers and drives huge traffic on the platform. 
• Expansion of services like Amazon Web Services (AWS) and music streaming, video streaming has also played a role in driving success for Amazon. 

What is Temu Known For? Definition, History and Success

Temu is one of the fastest-growing marketplaces. Since its launch in 2022, the marketplace has overtaken eBay and become the second most visited eCommerce platform. The platform is operated by PPD Holdings, also famous for operating a popular eCommerce platform, Pinduoduo

Temu is known for selling products at great discounts and lower prices. The platform directly ships products from the manufacturers and independent sellers to avoid additional costs and reduce shipping time. Several marketplaces in the U.S., including Etsy, Wayfair and others have experienced a decline in Gross Merchandise Value due to Temu. It won’t be surprising to say that Temu has shown exceptional growth in a short period of time.

Founded Year	2022
Head Quarters	Boston, Massachusetts
Founders	Colin Huang
Marketplace Type	Multi-Vendor, Business-to-Consumer
Industry	eCommerce
Subsidiaries	Temu operates alongside PDD Holdings’ other major platform, Pinduoduo
Number of Active Buyers	292 Million (2025)
Number of Active Sellers	Temu has 100,000 sellers in the U.S. and 200,000 international merchants
Number of Items Listed	10 Million
App Downloads	42 Million
Revenue Generated	Not Released
Net Income	Not Released

Source: AMZScout

Temu’s Milestones and Achievements (Success History)

• 2022: Temu Was Launched 
• 2022: Became the Most Downloaded App in the US
• 2023: Surpassed Rival Shein in U.S. sales
• 2024: Expanded into Markets in Japan and Latin America
• 2025: Surpassed 50 Million Monthly Active Users

Success Drivers for Temu

• Offer products at the lowest possible prices by ensuring delivery directly from manufacturers. 
• Temu runs strategic and aggressive marketing campaigns. Its “Shop Like a Billionaire” campaign helps Temu gain global attention. 
• With advanced data-driven supply chain management, Temu also offers low-cost international shipping. 
• Temu’s social shopping option also enhances the overall shopping experience and keeps users coming back. 

The Distinct Growth Strategies of Etsy, Amazon, and Temu

An effective business model is the key to driving success for your marketplace. No matter whether you are operating a B2B, B2C or any other. To thrive, you need to stand out from the competition. However, if you are one of those entrepreneurs building a marketplace, exploring distinct business models of Etsy, Amazon and Temu can help you define your business model and plan effective growth strategies. 

Business Model of Etsy (How Does Etsy Operate)

Etsy operates a peer-to-peer (P2P) marketplace. It connects small manufacturers or individual artisans, craftsmen and creators with customers seeking handmade, unique, and creative products. Etsy operates a niche marketplace targeting customers with specific needs. 

Sellers on Etsy list their products, including handmade, and unique and vintage items and set their prices themselves. The platform allows sellers to list as many products as they want without any restrictions. 

On the other hand, buyers can browse and proceed to checkout from the comfort of their home.

However, Etsy itself takes care of the operational aspects, allowing sellers to sell products globally without worrying about shipping and other management. In addition, customer service, marketing, promotions, maintenance and seller education are also those areas that Etsy takes care of.  

Etsy’s Business Model Canvas: 

Key Partners

• Third-party Sellers
• Logistic Partner
• Payment Gateways

Value Propositions

• Sell unique, handmade, and vintage goods

Key Activities

• Maintenance
• Marketing
• Management 
• Expansion

Customer Relationship

• Customer Support
• Ratings, Reviews and Feedback System

Customer Segment

• Buyers seeking unique items
• Sellers selling unique products

Sales Channels

• Web and Mobile Application 
• Social Media and Digital Advertising
•  Email Marketing

Revenue Streams

• Listing Fees
• Commission
• Ads
• Subscription Fees
• Transactional Charges

Cost Structure

• Digital Infrastructure 
• Development 
• Maintenance 
• Customer Support 
• Workforce

Key Resources

• Etsy’s Reputation
• Online Platform
• Seller Community 
• Buyer Community

Business Model of Amazon (How Does Amazon Operate)

Amazon is a leading online marketplace known for its diversified business models and a wide range of offerings. It operates B2C (Business-to-Consumer-Customer) and B2B (Business-to-Business) marketplaces. Alongside, it offers products and services, Amazon also offers cloud computing services (AWS – Amazon Web Services). 

The marketplace allows third-party sellers to list and sell products. Amazon also acts as a retailer for its own brands. Sells its own products through numerous private-label brands like AmazonBasics, Amazon Essentials and AmazonFresh. 

Buyers on Amazon browse a wide range of products from its extensive catalogs, place orders and get them delivered at their doorsteps. In addition, developers also leverage Amazon through its Amazon Web Services (AWS) cloud platform. 

Amazon’s Business Model Canvas: 

Key Partners

• Third-party Sellers
• Logistic Partner
• Payment Processors
• Authors
• Publishers
• Developers
• Suppliers and Manufacturers 

Value Propositions

• Diversified Offerings
• A Wide range of Products and services
• Competitive Pricing 
• Fast Delivery 
• Conviniente Shopping
• Trusted and Reliable

Key Activities

• Technology Designing and Developement 
• Maintenance and Optimization 
• Marketing and Advertising
• Supply Chain Management 

Customer Relationship

• Customer Support
• Ratings and Reviews 

Customer Segment

• Sellers 
• Buyers
• Developers or Businesses
• Affiliates

Channels

• Web and Mobile Application 
• Social Media and Digital Advertising
• Email Marketing
• Affiliate Programs

Revenue Streams

• Commission
• Subscription Fees
• Transactional Charges
• Advertisement

Cost Structure

• Operational Cost
• Technology and Infrastructure 
• Development and Maintenance
• Marketing and Advertising
• Research and Development
• Customer Support 

Key Resources

• Amazon Platform
• Brand Reputation
• Fulfillment Centres

Business Model of Temu (How Does Temu Operate)

The unprecedented growth of Temu has left the businesses in shock. Its growth and expansion are all about its business model and strategies. Temu’s user acquisition strategies are the highlights for businesses in the eCommerce world. 

Temu’s business model is focused on offering products at surprisingly low cost. The platform targets customers looking for the best deals. Hence, the marketplace is able to attract a large customer base seeking affordability. 

Temu bypasses middlemen by connecting sellers directly with Chinese manufacturers and suppliers. The marketplace also enables group buying options for customers to get more discounts on an increased number of orders. In addition, its low shipping rates are also one of the significant competitive advantages, even for small orders. 

Temu’s Business Model Canvas: 

Key Partners

• Chinese Manufacturers and Wholesalers
• Logistic Partners
• Advertisers

Value Propositions

• Lower Product Pricing
• A Wide range of Products

Key Activities

• Managing Platform
• Marketing and Advertising 
• User Acquisition

Customer Relationship

• Focus on Gamification 
• Customer Support

Customer Segment

• Shoppers who prioritize affordability
• Sellers prioritize selling in larger quantities

Channels

• Mobile App
• eCommerce Website
• Social Media

Revenue Streams

• Commission 
• Advertisement 
• Subscription 

Cost Structure

• Digital Infrastructure
• Operational Cost
• Marketing and Advertising
• Subsidized Shipping 
• Customer Acquisition

Key Resources

• Technological Infrastructure
• Brand Reputation 
• Massive User Base
• Data Analytics Capabilities

Decoding the Revenue Models

Marketplaces generate revenue via multiple revenue channels. Similarly, Etsy, Amazon and Temu also generate revenue via several revenue streams. Let’s explore the revenue model of each one of these marketplaces below: 

Revenue Model of Etsy: How Does Etsy Make Money?

Etsy is known for its unique revenue model. It generates revenue from multiple channels. Below are a few major revenue generation sources for Etsy.

• Listing Fee: Etsy charges a listing fee of $0.20 from sellers to list the product on the platform. Listing fee is non-refundable and it is incurred for each listing.

• Transaction Fee: It charges 6.5% of the total order amount as a transaction fee on each item sold on the platform. Etsy deducts the percentage from the final amount initiated, including shipping cost and any other associated costs. 

• Payment Processing Fees: Etsy also charges a fee for payment processing. However, the processing fee may vary depending on the location of the bank. The fee is subject to VAT. 

Please note that the payment processing fee on Etsy is separate from the transactional charges.

• Advertisement and Promotional Charges: These revenue channels are another revenue source for Etsy. They are primarily of two types: on-site, in which sellers pay a certain amount to increase product visibility. The second one is Off-Site: in this revenue model, Etsy runs ads on external sites and sellers pay charges if a sale is made. 

• Subscription Plans: Etsy generates revenue through its subscription plans. There are three subscription plans available on Etsy. One is Etsy Plus, another is Pattern and the last one is Insider. 

1. Etsy Plus: Etsy Plus subscription enables access to advanced seller tools, services and perks. It charges a recurring fee of $10.

• 15 credits for creating or renewing listings.
• $5 in Etsy Ads credits each month.
• Access to advanced shop customization tools
• Restock notifications for customers.
• Discounts to custom web domains through Etsy’s third-party partner, Hover.
• Free access to Adobe Express Premium for 6 months, worth $60 on average.

2. Pattern: To subscribe to Pattern sellers on Etsy, sellers need to pay a monthly recurring fee of $15. However, the subscription comes with a 30-day free trial. This subscription allows Etsy sellers to create their own custom website using its listing.

3. Insider: It’s an invite-only closed beta membership program for buyers in the United States. Invited buyers get the option to purchase a seasonal or annual membership. These memberships include benefits like Free US domestic shipping, a birthday bonus, access to special deals and early access to items.

Revenue Model of Amazon: How Does Amazon Make Money?

Amazon is one of those eCommerce businesses shown year-on-year growth and profitability. The reasons are its wide offerings and diversified revenue channels. However, when it comes to how Amazon makes money, the most predicted answer is through retail sales, primarily contributed by third-party sellers. 

But that’s not the only way for Amazon to make money. Though it generates revenue from multiple channels. If you are diving into the eCommerce world, knowing Amazon’s revenue can help you choose smart revenue streams. Let’s take a look at each one of these revenue streams carefully:

• Margins on Product Sales: Amazon generated revenue by selling products directly as a retailer. It sells its own products and makes money from the profit margins.  

• Commission on Each Sale: Third-party sellers pay a commission between 5% to 45% varying by product categories, on each sale made on the platform. 

• Fulfillment by Amazon (FBA): FBA is an order fulfillment program by Amazon. Sellers outsource their order fulfillment to Amazon and pay charges for it. These services include warehousing, order packing, picking, shipping and delivery.

• Subscription Plans: Amazon also makes money through its subscription plans. It charges a recurring fee monthly or annually from its subscribers to provide access to various premium services like free shipping, early access to sales, video streaming, music and more. 

However, the charges may vary depending on the subscription plan you choose. These plans may include Amazon Prime, Prime Shipping, Prime Video, Amazon Fresh, Music Unlimited, Amazon Fresh and more. 

• AWS (Amazon Web Services): AWS is one of the major revenue channels for Amazon. This promising revenue stream is responsible for more than half of the profitability since 2014. It provides cloud computing services to companies to scale up their IT operations at a much lower price than competitors are offering. AWS is one of the major players in cloud computing today. 

• Advertisement and Sponsored Ads: A significant percentage of Amazon’s revenue comes from advertising and sponsored Ads. Reported $56 billion in advertising revenue in 2024. Today, Amazon is the third-largest digital company in the world after Google and Meta. 

Businesses pay to increase their products’ visibility on the first page and in the search results. Additionally, Amazon also enables video ads on streaming services like Prime Video, Fire TV, Twitch and more. 

Revenue Model of Temu: How Does Temu Make Money?

Temu’s rapid growth is not unnoticed by eCommerce giants. The marketplace is forcing established industry giants to innovate. However, when it comes to revenue generation, Temu generates income through multiple streams, including sales commissions, advertising, affiliate commissions, data monetization, and more. Let’s explore the revenue model of Temu Below: 

• Commission: Temu charges a certain percentage on each sale from sellers. However, the commission percentage is not clearly defined or mentioned officially. Yet you can assure it should be very little if you align it with the value proposition of Temu. 

• Advertising: Similar to marketplaces like Amazon and Etsy, Temu also enables merchants to promote their products by improving their visibility on the platform and in search results. Merchants pay charges for renting ad space and featured listings.

• Logistics Services: Logistics services are another revenue-generating source for Temu. It charges from vendors for services such as order fulfillment, storage, shipping and more.

• Affiliate Programs: An indirect way to generate revenue for Temu. Temu incentivises affiliates and pays commissions on each sale made using affiliate links. In return, Temu generates more sales, ultimately contributing to its revenue. 

• Subscription Fee: Temu also generates revenue from its subscription plan called Temu Circle. It charges a monthly recurring fee of around $9.99. The subscription plan enables members to receive perks such as credit back on purchases, gifts, pay-later option and more. 

Note: Temu remains an unprofitable marketplace due to several positive reasons. At the same time, experts predict that losses may be minimal or can be turned into profit if its user acquisition and sales growth continue.

How to Build a Marketplace Like Etsy, Amazon or Temu?

Building a marketplace like Etsy, Amazon or Temu can be overwhelming. However, at the same time, the journey can be easy too if you follow the right steps. If you are one of those entrepreneurs or business owners who want to build a marketplace like Etsy, Amazon, Temu or any other, you can follow the steps below: 

Step 1: Research and Define Requirements

Every business requires something unique to stand out from the competition. Whether it’s Etsy, Amazon or Temu, each of these marketplaces operates with distinct offerings. Their success lies in what’s unique they have introduced to the industry.  Similarly, your marketplace also needs to be exceptional if you want your business to thrive. 

To do so, you need to conduct thorough market research. Below are some critical considerations to consider when conducting research and defining your marketplace requirements: 

• What is your marketplace niche you will be focusing on?
• Who is your target audience?
• Who are your competitors?
• What problem are you trying to solve?
• How much budget is required to build a marketplace that best suits your business model?

Step 2: Define Your Business and Revenue Model

Once you have finalized conducting research and found answers to all the questions mentioned above. Now, the very next step is to define your business and revenue model. On the one hand, defining a business model is crucial for your marketplace operations. On the other hand, deciding on a revenue model is a critical requirement to generate revenue and build a profitable business. 

Business model includes: 

• Key Partners
• Value Propositions
• Key Activities
• Customer Relationship
• Customer Segment
• Channels
• Cost Structure
• Key Resources

Primary revenue streams marketplaces generate revenue from: 

• Commission on sale
• Subscription charges
• Advertisements and sponsored ad fees
• Transactional charges
• Payment processing fee

Step 3: Build a Marketplace 

Build a marketplace that perfectly matches specific requirements. You can either develop it from scratch or choose a readymade marketplace software to launch. Building a marketplace from scratch requires significant investment of time, money and resources. On the other hand, launching a marketplace using a readymade solution can reduce investment of time and resources, allowing you to tap into the market quickly. 

Initially, you can build a marketplace MVP (minimum Viable Product) instead of building a full-fledged marketplace. It requires less investment, time and resources. Launching an MVP is a great way to validate your idea. 

Yo!Kart is a popular readymade marketplace software that empowers businesses by helping them build a feature-rich marketplace.

Critical requirements for a marketplace include: 

• User-friendly Platform: Building a user-friendly marketplace can help you enhance the overall experience of marketplace users. 
• Customizability: Customization is the primary need for any digital platform. A customizable marketplace enables businesses to tailor the platform to their specific requirements. 
• Scalability: A marketplace must support growth and expansion. A scalable platform can handle an increased number of users, listings, and transactions without any performance degradation. 
• Integration Capabilities: Several features and services required third-party app integrations. A marketplace compatible with integration can let businesses integrate third-party apps or tools based on their needs. These integrations may include integrating payment gateways, order management systems, CRM, ERP, taxation tools, reporting and analytics tools, marketing tools, shipping management tools and more.
• Key Features: A marketplace requires several features and functionalities to be operational for its different users, including Buyer, Seller and Admin: 

Key Features for Buyers (Buyer Dashboard)

• Easy signup or social login
• Advanced search and filter
• Add to cart/Wishlist
• Multiple payment gateways
• Easy checkout 
• Order tracking
• Ratings and reviews
• Customer support 

Key Features for Sellers (Seller Dashboard) 

• Easy vendor login
• Listing management 
• Inventory Management
• Order management 
• Discount and coupon management 
• Reporting and analytics
• Marketing and promotion
• Reporting and analytics

Key Features for Admin (Admin Dashboard)

• Vendor management 
• Commission management 
• Marketing and advertising 
• Analytics and reporting 
• Tax management
• Refund and return management 
• Content management 
• Logistics and shipping management 
• Payment Management 
• User/Role Management

Step 4: Launch Your Marketplace and Grow

The final step is to launch your and grow your marketplace. However, before introducing your marketplace to the real world, you can tick these factors. 

Pre-Launch Activities: 

• Plan a soft launch: Before you launch your marketplace to the real users, plan a soft launch to a small group of controlled users. In this way, you can test features, functionality and operation and implement updates if required. This process ensures a seamless marketplace experience post-launch. 
• Attract Sellers: Before you enable access for buyers, it’s important to attract as many sellers as possible. This will help you expand your offerings and keep buyers engaged. You can announce incentives, offers and more to attract sellers in large numbers.  
• Pre-launch Buzz: Create hype via several marketing strategies and activities before you officially launch your marketplace. You can run campaigns, partner with influencers, and do more.

Post-Launch Activities: 

• Feedback and Implementation: Always keep track of user experience, marketplace performance and offerings. Gather feedback and keep working on the improvement areas to maintain an enhanced user experience. 
• Marketing and Promotions: In today’s competitive world, marketing and promotions are critical activities that you can’t ignore. This will keep you connected with existing users and help you acquire new customers. 
• Follow Trends: Following trends is also important to keep your marketplace relevant and thriving. Follow and implement the latest trends to engage users and improve the experience. 

Build a Marketplace Like Etsy, Amazon or Temu with Yo!Kart

Planning to launch a marketplace like Etsy, Amazon or Temu, Yo!Kart is the right readymade solution for you. The software supports B2C, C2C, and B2B business models, which makes it an ideal choice for entrepreneurs. It enables all the necessary features and functionality required to complete transactions on the marketplace. 

Yo!Kart comes with 20+ pre-integrated payment gateways, shipping management tools, reporting and analytics tools, SEO and marketing tools and more. In addition, it allows you to launch buyer mobile apps for Android and iOS users to offer an enhanced shopping experience. In short, you can gain access to the complete ecosystem by getting started with Yo!Kart. 

What attracts entrepreneurs more about Yo!Kart is a self-hosted eCommerce solution that allows you to host your platform on your preferred server, offering complete control and access. Moreover, by getting source ownership with Yo!Kart, you can modify and implement changes at the code level without any restrictions. 

Advantages of Choosing Yo!Kart

Yo!Kart brings several advantages alongside a feature-rich eCommerce platform. Let’s explore the advantages of choosing Yo!Kart below: 

• White-Label: Yo!Kart is a 100% white-label marketplace software that lets you rebrand it as your own.

• Self-Hosted: It’s a self-hosted software. You can gain complete control over your data and platform by hosting it on your own preferred server. 

• One-time Payment: The software is available at a one-time payment model. No recurring payments are needed. 

• Lifetime License: Yo!Kart provides a lifetime license to use without any restrictions.

• Source Code Ownership: It provides source code ownership, allowing you to access and modify source code. 
  
• Fully Customizable: You can customize and tailor your marketplace as per your specific requirements. 

• Easily Scalable: Yo!Kart supports growth and expansion. The software can easily handle the increased number of users, listings and transactions.

• 20+ Payment Gateways: It comes with 20+ pre-integrated payment gateways and its compatibility with third-party apps integration lets you integrate the gateways or tools you want additionally. 

• Multi-Lingual and Multi-Currency Support: By getting started with Yo!Kart, you can cater to the needs of the global market without worrying about barriers like local languages and currencies.  

Final Thought

All three industry leaders are an inspiration for entrepreneurs and business owners looking to start their own marketplaces. Etsy has proven how a different business model can help you stand out from the crowd, Amazon has shown how continuous innovations have led the way to lead the industry and on the other side, Temu has demonstrated how strategic planning can help you become one of the fastest-growing marketplaces, surpassing eCommerce giants.

Whether you’re a startup planning to launch your own multi-vendor marketplace or an entrepreneur who wants to explore how Etsy, Amazon and Temu have grown their business, I hope this blog has solved all your queries and provided you with valuable insights. 

This craft has decoded how Etsy, Amazon, and Temu built their empires, what their business and revenue models are, and how you can build a marketplace like them using Yo!Kart. In addition, you have also explored their history, achievements, improvements and innovations.

FAQs

Q 1. How long does it take to build a marketplace like Etsy, Amazon or Temu?

Ans: The time to build a marketplace like Etsy, Amazon or Temu can vary depending on the approach you choose. Building a marketplace from scratch can like any one can take anywhere between 6 to 12 months or more. On the other hand, choosing the best readymade marketplace software can let you introduce your marketplace within a month. 

Q 2. How much does it cost to build a marketplace like Etsy, Amazon or Temu?

Ans. The cost to build a marketplace like Etsy, Amazon or Temu can vary greatly. Building it from scratch may require an investment of between $100000 – $200000 or more. However, choosing a readymade marketplace software like Yo!Kart can let you launch your marketplace starting at $1249 or more, depending on your personalized needs. 

Q 3. How can Yo!Kart help startups reduce marketplace development costs?

Ans. Yo!Kart is a readymade marketplace software that is available at a one-time payment model, starting at $499. It eliminates the need for a higher investment required for building a marketplace from scratch. In addition, Yo!Kart also lets you avoid recurring payments like SaaS-based solutions.  

Q 4. How much does Etsy charge to list a product?

Ans. Etsy charges $0.20 for each listing. In addition, selling products on Etsy also requires paying transactional charges, payment processing fees and more. 

Q 5. How is Etsy different from Amazon and Temu? 

Ans. Etsy is a niche-based marketplace that targets specific customer segments looking for handmade, creative and vintage products. However, Amazon and Temu offer a wide range of products catering to diverse categories. 

Q 6. Is Temu not a profitable marketplace? 

Ans. After getting a great hype, Temu is still not a profitable marketplace. However, the marketplace is currently focusing on acquiring customers, growth and expansion rather than just focusing on profit. 

Q 7. How does Temu manage to sell products at extremely low prices?

Ans. Temu cuts down the middleman cost by directly sourcing products from manufacturers to ensure delivery to the customers. In addition, Temu also manages shipping at a very low cost by partnering with its parent company, Pinduoduo (PPD Holdings). Several sources also indicate that it charges a lower commission compared to other marketplaces. This is how Temu manages to offer products at extremely low prices. 

Q 8. How to get started with Yo!Kart?

Ans. You can get started with Yo!Kart in just four easy steps: 

• Step 1: Select a package
• Step 2: Set-up and Installation 
• Step 3: Customize and onboard sellers
• Step 4: Launch your marketplace