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Shop Using ChatGPT: Walmart’s Partnership with OpenAI to Enable an AI-First Shopping Experience
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Published date 06th Nov 2025
Are Technological Advancements changing the future of multi-vendor marketplaces and driving growth in online retail sales? It can be true. The integrations of AI in eCommerce and Agentic AI’s partnership with the world’s leading multi-vendor marketplaces are ready to set examples.
Walmart, one of the top multi-vendor marketplaces in the U.S., announced a partnership with OpenAI in October 2025. This strategic partnership will enable Shopper to complete purchases of Walmart’s offerings using ChatGPT without leaving the app.
The AI users will be able to browse and check out Walmart’s offerings while using ChatGPT. For instance, suppose you are a ChatGPT user searching for the best Farhouse Dining Table, along with relevant details, you will get suggested buy options from Walmart. You can complete a purchase using ChatGPT directly without leaving the platform or navigating to Walmart’s website.
This AI-First shopping experience will allow customers to chat and buy products simply by using ChatGPT, and Walmart will handle the rest. The collaboration will bring the change by offering an enjoyable and convenient shopping experience. Moreover, the partnership will help Walmart generate more sales by reaching millions of ChatGPT users.
However, alongside the advantages, data sharing and data management can be a challenge for Walmart, as the platform will share the customer data with OpenAI.
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