Google has introduced major shopping updates for the holiday season, driven by advancements in AI and agentic technology. Features are LIVE for Google Users as of Nov. 13, 2025, and are currently accessible to users in the US.
Now users will be able to find and buy the best products at their convenience using Google’s AI Mode and the Gemini app. They don’t need to search products across multiple platforms, apply endless filters, keep track of prices and go through a lengthy checkout process. All they can do and manage by simply using Google’s AI mode searches by giving prompts.
Users can ask what they are looking for in AI Mode or the Gemini App. Google (AI) will help shortlist and find the right products by analyzing 50 billion products. Users can trust AI responses as they fetch freshly updated data and information that perfectly match their specific searches and needs. Moreover, by accessing these latest advancements and updates, users can also compare a selected number of products from the list and find the most suitable one.
In case a user wants to buy a product locally from the nearby stores. They can search ‘Product Near Me’. In search results, they will display a “Let Google Call” option, powered by Google’s Duplex technology. The user can tap ‘Get Started’ and will follow some prompts based on their specific requirements.
Behind the scenes, AI does the job. The technology will identify and connect the best stores, ask relevant questions, including pricing and special discounts and offers, collect all the information and send an email or text with an update on the query along with inventory information from nearby stores. This feature ultimately increases merchants’ foot traffic and sales and helps buyers find the best products by saving time and effort.
In addition, these features upgrade in Google AI also enable buyers to buy the right items at the right price using tracking an item’s price with agentic AI. You can suggest what items you want to track, suggesting specific details such as size, color and of course, the price range you want to buy it at. Once the price falls within your budget, you will receive a notification to grant permission. You can choose any from the given options, including view details, buy for me and turn off.
If you choose ‘Buy for Me’and confirm purchase and shipping details, Google will buy that product for you on the eligible Merchant’s site using Google Pay. Eligible merchants in the US are Wayfair, Chewy, Quince, and a few selected Shopify Merchants for now.
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