Published date 11 Nov 2025
According to market.us, the global eCommerce Buy Now Pay Later Market generated $5.2 billion in 2024. The prediction indicates it will record $6.9 billion in 2025 and will reach $86.2 billion by 2034, growing at a CAGR of 32.4%.

The expansion of eCommerce, the implementation of BPNL into platforms, and the adoption of BPNL by an increased number of customers are key growth drivers for it. North America leads the buy now pay later market with a share of over 30%.
Buy Now Pay Later (BNPL) services provide greater financial flexibility. It enables customers to make purchases without the need for immediate payment. A significant number of multi-vendor marketplaces and online stores are set to offer BPNL (Buy Now Pay Later) options.
Moreover, the enactment of interest-free installment plans is gaining popularity, boosting its adoption rate among customers. This approach will ease the burden of higher upfront investment, enabling them to pay later at their convenience.
The top players in the Buy Now Pay Later market include Afterpay, PayPal Holdings Inc., Affirm Holding Inc., Klarna Bank AB, Splitit, Sezzle, Perpay Inc., and others.
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