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Facebook Partnership with eBay and Poshmark and Updates on Its Latest Marketplace Features
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Published Date 18th Nov 2025
Facebook Partnership with eBay and Poshmark and Updates on Its Latest Marketplace Features
Facebook is evolving its marketplace experience by making it more social and collaborative. Facebook’s recent announcement has introduced new features and shared updates on its partnership with eBay and Poshmark. The company has announced new collaborative tools, social features, improved checkout experience and Meta AI integrations. In addition, Facebook Marketplace extends its offerings by integrating inventory from eBay and Poshamark.
One out of four active Facebook users in the US and Canada visits and explores Marketplace. Hence, to make their journey easier and help them find what they are looking for, Meta has introduced new features and updates.
“Shop Together with Collection and Collaborative Buying”
Facebook Marketplace introduces a new feature, collection. Using this feature, the user can create a group of marketplace listings and invite friends to join. They can simply get started by saving listings and starting a new collection. They can either make it public or private. Users can also add their friends to collections, create and share updates via Feed, Messenger, WhatsApp and more.
In Collaborative buying, users can also invite a friend to join their chat with the seller. This feature will let them directly negotiate pricing, coordinate pickup and get answers to their queries together.
“Shopping Personalization with Reactions and Comments”
Users can now react and comment on the Marketplace listings like they do social posts. This will help Meta learn about the users’ interests, product quality, and unique findings. Suppose you like an item, the marketplace will now start showcasing items based on your interest and preferences. In short, this feature will help make the shopping experience more personalized.
“Smart Shopping with AI”
Meta AI will help you ask the right question to the seller. It will analyze the listing and your conversions, then it will suggest questions you probably want to ask the seller. You can simply tap and ask.
Moreover, AI-powered features will also contribute to making buying cars (vehicles) easier by gathering and providing all the necessary details and insights, such as engine options, safety ratings, transmission type, seating, cargo capacity, reviews, and price insights required in one place.
“Extended Inventory with eBay and Poshmark”
Facebook Marketplace integrates the inventory of eBay and Poshmark, top multi-vendor marketplaces, in order to extend its offerings on the marketplace. Users can gain access to a wider range of products from categories like fashion and electronics. However, the partner listings will be marked with an icon on the listing. Users can see the listing, details and browse them on the product details page. In case of making a purchase, they will be directed to the partner site to complete the checkout process.
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