Published On 22 July, 2025
Looking to build an online marketplace similar to Amazon, eBay, Etsy and Alibaba? Essentially, what you need is the best marketplace software to drive success through a feature-rich eCommerce platform.
Now the question arises, what to look for when deciding on the best software?
Several key considerations must not be overlooked, including flexibility with customization, scalability, control and ownership. There are many more that you will further explore.
However, for an individual with no industry expertise, it can be challenging to decide on the best, especially when every one among a large number of marketplace software claims to be the best.
But don’t worry! We have addressed your concern and will help you find the right software.
If you are also one of those entrepreneurs and business owners seeking guidance on deciding the right marketplace software, this blog will guide you. It will help you narrow down the numbers by providing a list of the 10 best marketplace software for 2026 to launch your own eCommerce platform.
The list consists of detailed information and valuable insights, allowing you to make an informed decision and decide on the perfect fit according to your specific requirements and the business’s goals.
A marketplace software is a solution that allows entrepreneurs and business owners to launch their own eCommerce platform. It enables all the essential features and functionality so that participants, including customers, sellers, and admins, can act and initiate transactions.
Sellers can list, manage and sell products online. Customers can search, browse, compare, make purchases, and get their orders delivered to their doorsteps. On the other hand, admins can manage and control the entire marketplace, including sellers and customers.
In short, a marketplace software is the technology and infrastructure that helps build a digital platform where participants with different roles and responsibilities connect to trade online, whether limited to a certain area or across the world, referring to business model and land strategy techniques.
Marketplace software is of different types. They can be categorized based on business models, offerings, targets and more. Let’s explore them below:
This type of marketplace software enables features to interact with businesses directly with customers.
Popular B2C Marketplace Software: Yo!Kart, CS-Cart, Sharetribe
Popular B2C eCommerce Platforms: Amazon, eBay, Walmart
B2B marketplaces software facilitates transactions between two business entities, as its name suggests. They enable them to buy or sell large quantities.
Popular B2B Marketplace Software: Yo!Kart B2B, Mirakl, OroCommerce
Popular Examples of B2B eCommerce Platforms: Alibaba, Amazon Business
This type of marketplace software enables trade between individual customers, allowing them to buy or sell products to each other.
Popular C2C Marketplace Software: Yo!Kart, Sharetribe, Shipturtle
Popular Examples of C2C eCommerce Platforms: Etsy, Depop, Poshmark
A marketplace software that allows businesses to launch an eCommerce platform to cater to diverse categories, niches, or industries.
Amazon and eBay are popular examples of horizontal marketplace
This type of marketplace software is niche-focused, enabling entrepreneurs to launch a platform targeting specific segments and customer types.
Etsy and Vinted are popular examples of vertical marketplace
These types of marketplace software allow businesses to offer services to their customers. It acts as an intermediary between service providers and the customer, where they can connect, book, and make payments for the services they are looking for.
Uber and Upwork are popular examples of service-based marketplace.
Using a product-based marketplace software, you can launch a platform allowing sellers to list their products and buyers to make purchases according to their preferences.
Amazon and Walmart are popular examples of product-based marketplace.
A marketplace software that supports a hybrid model enables entrepreneurs to launch a platform with a combination of both products and services. Suppose you have ordered wallpaper from a marketplace. At the same time, you have the option to book installation services.
Amazon and Alibaba are popular examples of hybrid marketplace.
Using a SaaS-based (Software as a Service) marketplace software is a hosted solution that allows you to launch an eCommerce storefront where sellers and buyers can interact to trade online. These types of solutions charge subscription fees on a monthly or yearly basis. Users need to pay recurring charges to use it.
Shopify is a popular example of a SaaS-based software.
Yo!Kart is a popular example of Self-Hosted Multi-Vendor Marketplace Software
WooCommerce is a popular example of open-source marketplace software.
Choosing an online marketplace software or solution to build an eCommerce platform is a smart decision instead of building from scratch. It can help you save money, time, resources and provide a competitive edge.
However, not all marketplace solutions offer similar ownership, control, features, functionalities and more. Here are a few crucial considerations that can’t be ignored before choosing an online marketplace software.
Always check whether the solution is dedicatedly built for the kind of marketplace you are looking for when launching a marketplace using a readymade or ready-to-use software. If you are launching a multi-vendor platform, the software inherently built for multi-vendor will bring more value.
However, each platform with each business model requires some specific features and functionality. An eCommerce platform can’t enable trade between two business entities if it is inherently built for B2C operations.
Today, the eCommerce industry operates in two popular pricing models. One is recurring and the other is one-time. In recurring-based pricing models, businesses pay a monthly or yearly subscription fee. However, software operating with a one-time payment model offers lifetime ownership to use at any time.
It is better to choose a marketplace software that offers complete control over it, including giving access to the source code. When you gain access to the source code mentioned above, you get complete control over the eCommerce platform.
The curated list of best marketplace software will narrow down your searches and help you find the perfect match for your marketplace requirements and business’s goals. Let’s explore the list below:
Yo!Kart is the perfect match for entrepreneurs and business owners looking for a feature-rich multi-vendor marketplace software. It is a complete and powerful white-label solution that allows you to rebrand it as your own. Yo!Kart has empowered more than 5000 global businesses by helping them build their online marketplaces.
What additionally attracts users to choose Yo!Kart over other solutions is its one-time payment model and a lifetime license to use. It doesn’t charge any transactional or recurring fees.
Yo!Kart brings out-of-the-box features and functionality to ensure a seamless marketplace experience. The software has a separate dashboard for different user types, including buyers, sellers and admins. They can easily access, navigate, manage and operate according to their roles and responsibilities.
In addition, Yo!Kart allows marketplace owners to generate revenue via multiple revenue streams. Furthermore, it also enables advanced marketing and SEO tools, allowing you to increase traffic and engagement through organic search and paid marketing campaigns.
Yo!Kart is fully flexible with customization, and it doesn’t restrict in any way. You can tailor your eCommerce platform to fit your specific requirements.
Yo!Kart is built with scalability in mind. It supports growing businesses’ needs and can handle an increased number of users, listings, transactions and more.
You can host your eCommerce platform on your preferred server, offering complete control over the data and platform.
Yo!Kart is compatible with third-party integrations. However, it also comes with all the essential APIs and tools required.
Yo!Kart is inherently a multi-vendor marketplace software. Its features are dedicated to enable multi-vendor functionality.
The software is available at a one-time payment model. You can get a lifetime license to use it by paying once. However, Yo!Kart’s pricing starts at $499.
Yo!Kart provides complete ownership, not only access to software but also to the source code and its infrastructure.
It has 20+ pre-integrated payment gateways that enhance the overall customer experience by allowing them to make payments using their preferred payment gateways and methods. These payment gateways are PayPal, Stripe Connect, PayU, Paytm, Razorpay, etc.
Yo!Kart’s web app is entirely mobile-friendly. Moreover, it also allows marketplaces to launch their mobile applications for Android and iOS users.
Yo!Kart supports all the business models, including B2C, C2C, or P2P. For B2B, Yo!Kart B2B is there, a dedicated solution enabling B2B features.
Sharetribe is another marketplace software that allows you to launch without being a coding expert. However, it’s available with two options: one is Sharetribe Go, which is a no-code builder and another is Sharetribe Flex, a developer’s platform that requires coding expertise.
Sharetribe Go has all the essential features required for an operational platform. However, it lacks when it comes to advanced marketing features and extensive customization options.
In addition to this, Sharetribe is more likely to fit for rental and services-based marketplace ideas.
Sharetribe Go has limited customization options. It doesn’t allow extensive customization.
Sharetribe is generally considered scalable, but it does have limitations. Also, technical expertise may be required when scaling.
IT offers both hosted and self-hosted options for building online marketplaces. However, the entire software is not self-hosted. Sharetribe’s Web Template is self-hosted; the rest backend and infrastructure are hosted and managed on a third-party server.
Sharetribe’s Build and Lite plans don’t allow third-party integration. However, you can integrate tools and APIs if you have extended plans such as Pro and Extend.
It’s also a dedicated multi-vendor marketplace software that enables multi-vendor features and functionality.
Sharetribe has recurring plans. You need to pay monthly or yearly subscription fees from $39 to $369 when billing monthly.
Sharetribe’s web template is open source, which allows source code access. At the same time, it retains the ownership of the backend and APIs as they are hosted.
Sharetribe also supports multiple payment gateways, including Stripe, PayPal, and PayU.
Sharetribe doesn’t offer a built-in native mobile app. However, you can build a custom app using a headless approach and connect with Sharetribe’s backend.
Sharetribe supports various business models. However, it is more compatible with the C2C rentals and services marketplace.
After Yo!Kart, CS-Cart is another popular multi-vendor marketplace software that is self-hosted and offers complete control over the platform. It also provides all the necessary features such as product listing, inventory management, catalog management, multiple payment options and more.
With CS-Cart, you can launch your online marketplace without coding. It’s easily customizable and scalable. The software allows you to customize the storefront according to your specific requirements. CS-Cart offers nine responsive themes. However, coding expertise is required for extensive customization.
CS-Cart provides flexibility when customizing your eCommerce platform.
It allows businesses to expand the marketplace without significant performance degradation. However, technical expertise might be needed when scaling.
CS-Cart allows you to host the platform on the server of your choice.
It allows third-party integrations to enable extensive features and services.
CS-Cart Multi-Vendor is especially designed as a multi-seller software.
With CS-Cart, you can either get a license by paying annually, paying subscription fees between $55 – $234 or more monthly. When choosing a one-time payment model, the pricing starts at $3299 to go up to $18,150 or more.
It offers complete control over the platform by providing access to the source code.
The solution has multiple payment gateways, including PayPal, Stripe and more.
CS-Cart does offer native mobile apps for Android and iOS users.
CS-Cart Multi-vendor marketplace software is primarily designed to support B2C and B2B business models.
Arcadier is a Software-as-a-Service (SaaS) platform that enables businesses to create and manage online marketplaces. It’s another powerful software that provides a comprehensive set of features, especially for enterprises.
The platform supports multi-vendor functionalities that allow multiple sellers to list their products, manage inventory, handle orders, shipments, payment and more. In addition, Arcadier enables listing with various third-party applications and services.
Arcaider enables customization via APIs and plugins (additional fees apply). In addition, some users have reported that the CKEditor used by it also affects customization as its version is outdated.
Scalability for eCommerce platforms built with Arcadier is restricted by pricing tiers and its SaaS nature. It incurs additional costs and increased subscription fees when supporting growth and expansion.
Arcadier hosts and manages the platform on its own servers. Users can access the software based on the accessibility they have.
Arcadier’s open API structure allows for integration with a wide range of third-party software. However, technical expertise is required to integrate.
The software supports multi-vendor features. Therefore, it allows the launch of a multi-vendor marketplace where multiple sellers can list and sell their products.
It is a SaaS-based solution that is often available at a monthly and yearly subscription-based pricing model.
Arcadier pricing starts at $1500/month if billed yearly to launch a simple marketplace. However, if you are looking for a customizable and want to enable scalability, you need to choose another package that unlocks APIs that start at $2500/month.
Arcadier limits its control and access due to its SaaS nature. It doesn’t offer complete control over the platform like Yo!Kart.
Arcadier comes with pre-integrated payment gateways that include Stripe and Omise. However, if required, it allows custom integrations with the platform.
Arcadier doesn’t directly offer native mobile apps; there are no such details mentioned on the official website.
Supports B2C, B2B, P2P, and D2C models.
Magento is an open-source software that is popularly known for building an online store. However, it is not a dedicated multi-vendor marketplace software. Nevertheless, you can enable multi-vendor features by integrating an extension.
Webkul multi-vendor extension is a popular solution to convert your online store into a multi-vendor marketplace. However, there are many more extensions available that enable multi-vendor features like vendor registration, product management, commission management, and more when integrating.
Being an open-source software, Magento is flexible with customization. However, technical expertise is needed, and third-party dependency can be a challenge.
Magento can be highly scalable with the right extension and infrastructure. Otherwise, scaling the platform can be challenging if the multi-vendor extension is not well coded.
Magento is an open-source solution that requires hosting the platform on a server of your choice.
Magento Multi-Vendor marketplaces can integrate with various third-party tools and services. However, it is not always seamless. Sometimes integrations may require custom development or expertise.
The software is a dedicated multi-vendor software. To enable multi-vendor features, a multi-vendor extension is needed.
Magento open-source is initially free. However, the multi-vendor functionality usually requires extensions that charge yearly subscription fees, which are comparatively higher than many marketplace software.
It provides access to the source code and offers complete control over the marketplace.
Magento supports multiple payment gateways, including PayPal, Braintree, and Authorize.Net. Also allows integrations.
Magento multi-vendor has no native mobile apps. However, you can build using extensions and mobile app builders and connect.
Magento Multi-Vendor extensions support business models, including B2C, B2B, and C2C.
Shopify is a popular SaaS-based software for building an online store, especially for small and mid-sized businesses. However, to build a multi-vendor marketplace, you can integrate a third-party app like Multi Vendor Marketplace, Webkul and more with your existing store. This will further help you enable multi-vendor features and functionality.
However, choosing Shopify for multi-vendor is useful for businesses that are already operating an online store using it. Otherwise, Shopify may lack some features when enabling multi-vendor functionalities.
Shopify has a large collection of customizable themes and it enables drag and drop customization. However, if your marketplace needs a more personalized or unique feature, you need to rely on third-party apps or custom development.
It is scalable at additional costs. You need to choose packages with higher pricing when growing your business.
Shopify is a hosted software and the hosting is managed by itself.
Shopify allows third-party integrations. However, it’s a SaaS-based solution that requires integrating SaaS APIs or tools.
Shopify heavily relies on third-party tools and APIs to enable multi-vendor features.
Shopify’s pricing model, especially with multi-vendor features, costs you more than a dedicated solution. In addition, the pricing models include monthly and yearly plans depending on your specific marketplace needs.
Being a SaaS-based solution, Shopify’s access and ownership are limited by pricing tiers.
Shopify has a large number of pre-integrated payment gateways, including its own integrated payment gateway called Shopify Payments.
Shopify doesn’t offer a native mobile app specifically designed for managing multi-vendor marketplaces.
It is not clearly mentioned what business model Shopify’s multi-vendor support is. However, you can operate a C2C marketplace like Etsy easily.
Mirakl is a SaaS-based (Software-as-a-Service) multi-vendor marketplace software. It primarily helps enterprises and B2B businesses to launch and manage their eCommerce platforms. The solution is best fit for businesses looking for automation, scalability and required third-party integrations.
On the one hand, Mirakl allows integration with third-party tools. On the other hand, the solution is highly dependent on third-party tools and APIs to become fully and easily operational which ultimately makes the marketplace more complex and causes additional expenses.
SaaS-based solutions often limit customization options compared to a self-hosted one. Mirakl is also one of the SaaS-based solutions that ultimately restrict customization due to its hosting nature.
Mirakl is scalable. However, additional costs are required.
Hosting is managed by and control over the data and other aspects also belongs to them.
Mirakl is designed to be integrated with a variety of tools with the existing system.
It allows businesses to build, launch and manage an online platform connecting multiple sellers with buyers.
Mirakl offers custom pricing based on business model, size, transactions and volume. The platform hasn’t disclosed its pricing officially. Therefore, businesses need to request for custom quotes.
You can access services baked into packages. However, it doesn’t provide complete control over the platform as there is no access available to the source code.
Mirakl uses Stripe, PayPal, and Braintree as payment gateways. In addition, it also allows integrations with others.
No, Mirakl does not offer native mobile apps.
Mirakl caters to B2B and B2C business models, offering features and functionalities tailored to each.
Marketplaces is a Software-as-a-Service that helps entrepreneurs and business owners build their marketplaces. Marketplacer also enables integration with existing eCommerce platforms such as Shopify Plus, BigCommerce, Adobe Commerce, Salesforce, Commerce tools and more to enable multi-vendor functionality.
Especially, enterprises that want to add third-party sellers can benefit from Marketplacer. Marketplacer provides a drop shipping solution that allows businesses to scale and grow.
It supports a wide range of tools and enables functionality that offers an enhanced experience to its different user types. The platforms built with Marketplacer allow multiple sellers to list their products and sell to interacting customers seamlessly.
Marketpalcer is a customizable solution. However, technical expertise is required.
Scalability is the core of Marketplacer. It enables businesses, especially enterprises, by allowing them to add third-party sellers, products and a drop shipping option. However, when it comes to supporting the growth and expansion of infrastructure and solutions, Marketplacer requires additional costs.
Marketplacer is a SaaS-based solution that is hosted.
Marketplacer partners with several tools, allowing third-party integration with the existing system.
It’s an eCommerce platform especially designed to enable multi-vendor features.
Marketplacer hasn’t officially disclosed its pricing. You can connect with the team for a custom quote. However, according to other sources, Marketplacer charges one-time implementation fees, monthly subscription fees and transactional charges.
Access and ownership are restricted by the pricing tiers and packages you choose.
The solution hasn’t mentioned the payment gateway details on the official website.
Marketplacer doesn’t offer native mobile apps.
Primarily helps businesses operate B2B and B2C marketplaces.
If you are one of those businesses looking for B2B multi-vendor marketplace software, then you can also consider Virto Commerce after Yo!Kart B2B as a leading solution. Virto Commerce is a headless and open-source PaaS-based solution that allows businesses to build, operate and manage their marketplace.
Virto Commerce can be an ideal fit for large enterprises with complex business models. Because it is designed by keeping B2B complexities in mind, catering to multiple niches and unique businesses’ needs.
Virto Commerce is flexible with customization. However, technical expertise is needed.
It is designed to handle large product catalogs, high traffic and transactions, which makes it the right choice for businesses of all sizes.
Virto Commerce is an open-source solution that allows hosting on your preferred server or infrastructure.
It allows seamless integrations with third-party tools and applications.
Virto Commerce is a popular multi-vendor software that comes with all the essential features and functionalities required for B2B marketplaces. However, it’s designed with an APIs-first approach. Therefore, enable features and functionality through APIs.
It is an open-source platform that you can download for free. However, to make your marketplace fully operational, you need several integrations that require subscription fees. In addition, Virto Commerce charges a commission based on GMV (Gross Merchandise Value).
Marketplace owners launching an eCommerce platform with Virto Commerce can modify and customize the source code, as it’s an open-source software.
Virto Commerce supports a range of payment gateways, including PayPal, Stripe, and Braintree.
Virto Commerce does not offer native mobile apps specifically for marketplaces
Virto Commerce multi-vendor marketplace is primarily focused on B2B businesses.
Nautical Commerce is another popular multi-vendor marketplace software that offers a fully hosted and managed marketplace solution. It offers Services-as-a-Service, allowing entrepreneurs and businesses to launch their multi-vendor marketplace.
Nautical Commerce allows users to build and manage their marketplace without coding knowledge. It supports headless architecture that separates front-end from the back-end, making it more flexible when customizing.
As a dedicated marketplace solution, Nautical Commerce enables all the essential features, including vendor onboarding, commission management, order management, bulk order upload and many more.
However, when it comes to gaining flexibility with the number of onboarding sellers and administrators, Nautical Commerce restricts them by pricing tiers. There are several more limitations you can experience depending on the packages you choose.
Nautical Commerce provides a drag-and-drop interface for building and customizing the front-end of your marketplace. Also, built on an API-first, headless approach, the marketplace owner can implement any technology to customize the front-end without affecting back-end functionalities.
Nautical Commerce is a scalable platform that allows you to add more sellers, products, features and functionality with your business’s growing demands. However, packages and pricing can be higher depending on your requirements.
You can host the front-end on your preferred server. However, the back-end and server-side logic are hosted on their servers.
You can integrate third-party tools and APIs seamlessly.
Nautical Commerce is a dedicated multi-vendor marketplace platform that supports all the essential features and functionality required to operate an eCommerce marketplace with multiple sellers.
You need to pay monthly or yearly subscription fees, including transaction fees from 0.5% to 1% depending on the package you select.
Nautical pricing starts at $79/month and exceeds up to $2000/month and more based on your business’s needs. Transactional and other add-on charges are additional.
Control and access over the marketplace are restricted due to the SaaS nature. In addition, you can also encounter limitations with features and functionality updates and additions. Nautical Commerce doesn’t provide access or control over the underlying code.
Nautical Commerce natively integrates with PayPal and Stripe and allows integration with several more payment gateways.
Nautical Commerce does not offer native mobile apps.
It primarily supports B2B and B2C business models with its multi-vendor solutions.
In the above detailed comparison, you have gone through all the key considerations in detail. However, the table below is for a quick overview to help you decide the right marketplace software to build your own eCommerce platform.
Marketplace Software | Hosting Type | Pricing | Customization | Scalability | Source Code Ownership | Native Mobile Apps |
Yo!Kart | Self-Hosted | One-time | Fully Flexible | Easily Scalable | ✔ | ✔ |
Sharetribe | Front-end Self-Hosted & Back-end Hosted | Recurring (Monthly/Yearly) | Limited due to SaaS Nature | Technical Expertise Require | Not Available for Back-end | X |
Arcadier | Hosted (SaaS) | Recurring (Monthly/Yearly) | Via APIs and plugins (Chargeable) | Restricted by Pricing Tiers | X | X |
Magento by Adobe Commerce | Open-Source | Recurring for extension and Add-on | Available | Available | ✔ | X |
Shopify | Hosted (SaaS) | Recurring (Monthly/Yearly) | Limited due to SaaS Nature | Scalable at Additional Costs | X | X |
Mirakl | Hosted (SaaS) | Recurring (Monthly/Yearly) | Limited due to SaaS Nature | Scalable at Additional Costs | X | X |
Marketplacer | Hosted (SaaS) | Recurring (Monthly/Yearly) | Customizable but Technical Expertise is Needed | Scalable at Additional Costs | X | X |
Virto Commerce | Open-Source | Subscription and Transactional Fees | Available | Available | ✔ | X |
Nautical Commerce | Hosted (SaaS) | Monthly or yearly subscription fees, including Transactions fees | Fron-end Customization | Restricted by Pricing Tiers | X | X |
According to the above detailed comparison and table, Yo!Kart is the ideal platform that provides complete control and ownership alongside a feature-rich platform at the lowest one-time payment model.
According to the industry expert, Yo!Kart is an ideal selection to launch your multi-vendor eCommerce platform. You can also find Yo!Kart as the best after exploring all the above comparisons and detailed explanations. However, let’s help you understand how:
Even while comparing Yo!Kart with CS-Cart available at a one-time payment model. You will find Yo!Kart is cost-effective.
The eCommerce world is evolving expeditiously. From changing customer behaviour to technological advancements and planning strategies to following trends. However, one thing that is paramount to drive growth and success is the online marketplace, the infrastructure to ensure seamless operations and an enhanced shopping experience.
Therefore, you need to choose the best marketplace software that perfectly aligns with your specific needs. In the above list, you can see a clear and detailed comparison of the best marketplace software to build an eCommerce platform in 2026. You can explore and find the best fit for your business.
However, if you are one of those businesses looking for complete control over your platform, from hosting to source code, want to avoid monthly or yearly subscription fees, don’t want to pay transactional charges, own the software entirely with no limitation or restriction at a one-time payment, seeking fully customizable and scalable solution, you can choose Yo!Kart as your multi-vendor marketplace solution.
Ans. An online store software allows you to build an online store where a single seller can list and sell their products. On the other hand, a multi-vendor marketplace software is a solution that allows you to build an eCommerce platform that enables multiple sellers to list and sell products online, provides complete features and functionality to all user types according to their roles and responsibilities, including buyers, sellers and admins.
Ans. Yo!Kart is the best multi-vendor marketplace software if you are looking for complete control and access alongside a feature-rich solution. In addition, Yo!Kart is a dedicated marketplace software that enables you to build, operate, market, and grow your eCommerce platform without relying on third-party tools and others.
Ans. A readymade marketplace software means a solution that allows businesses to launch their marketplace without coding from scratch. In addition, this approach also helps them minimize time and avoid additional costs required for developing a marketplace from scratch.
Ans. Choosing a self-hosted solution provides you with complete control over your marketplace. You can easily customize, scale and expand your platform according to your specific business’s needs. When it comes to marketplace software like Yo!Kart, it provides complete control, including access to the source code. With Yo!Kart, you don’t just get ownership but gain complete access.