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Live Commerce is Growing at a CAGR of 39.9%: The Next Big Opportunity for eCommerce Platforms
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Published Date 29th Nov, 2025
Live commerce is revolutionizing online interaction, especially in retail eCommerce. Integration of social media into eCommerce platforms, real-time interaction and product insights are gaining strong traction among millennials and Zen Z and are the key factors driving Live Commerce success.
According to Grand View Research, the global live commerce market size was estimated at $128.42 billion in 2024 and is projected to grow at a CAGR of 39.9% to reach $2469.06 billion by 2033. The year-on-year growth percentage indicates that live commerce is emerging as a powerful tool for eCommerce businesses.
Moreover, with a 66% revenue share, the Asia Pacific region is dominating the live commerce global market. On the other side, the US live commerce market size is expected to grow at a greater pace.
Live-stream shopping enables consumers to engage with the host and ask questions, get insights and make purchases in real time. eCommerce businesses that enable live-stream shopping have already achieved a higher conversion rate than any other method. Amazon, Taobao, JD.com and Walmart, including Facebook, Instagram, YouTube, and TikTok are leading platforms, holding the largest market share of live-stream shopping.
Again, electronics, fashion and apparel, home and living, beauty and personal care are popular product categories consumers prefer while live-stream shopping, according to Grand View Research. If you’re one of the eCommerce business owners or planning to build an eCommerce platform, integration of Live Commerce is something you should be mindful of.
Image Source: Grand View Research
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