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ReCommerce: A Rising Opportunity for Multi-vendor Marketplace Selling Pre-loved Items
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The trend of making second-hand the first choice is on the rise. The report released by eBay in 2025 clearly defines the shift, the growing demand for pre-loved items. However, the trend today is not new; in the 90s, Amazon was selling pre-owned books. Even eBay started selling pre-loved items on its marketplace about 30 years ago.
Yet awareness of sustainable shopping has increased spending on second-hand goods. A majority of people worldwide are buying pre-loved items, contributing to the growth of reCommerce.
According to eBay’s in-depth research and report submitted in 2025, about 89% of customers are willing to spend the same amount or even more on pre-owned goods. 59% of Gen Z and 56% Millennials expect to boost their spending. The report also confirms that 7 out of 10 consumers are likely to increase or maintain their spending on pre-loved items.
Entrepreneurs and startups planning to launch a multi-vendor marketplace for pre-loved items should also take a look at the stats shared by eBay and the expected growth of the second-hand industry.
- According to eBay, pre-loved and refurbished items represent over 40% of its GMV (Gross Merchandise Value).
- The global market for Second-Hand Products was estimated at $180.5 billion in 2024 and is projected to reach $445.8 billion by 2030, growing at a CAGR of 16.3% over the forecast period.
Some other stats shared by eBay
Reasons for Buying Pre-owned Items
Image Source: eBay
Consumers Anticipate Increased Spending on Pre-Loved Goods in 2025
Image Source: eBay
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