Brand Marketing V/S Direct Marketing: The Early Stage Ecommerce Startup Dilemma
Marketing has always been one of the foundation stones of every business. And when it comes to an ecommerce business, especially an early startup, its growth depends directly on its marketing. However, it’s also equally important to know which marketing channel early stage startups should focus on. Instead of spending humongous amount of cash on building a brand, it would be a wise step to invest in direct marketing. This article discusses why new ecommerce entrepreneurs can benefit more from direct marketing than brand marketing.
How much does it cost to build an eCommerce marketplace
A lot has been said about ecommerce marketplaces and its immense popularity among the entrepreneurial sector. However, very few understand the cost associated with launching and managing a full-fledged ecommerce marketplace. From setup cost to maintenance, there are different types of cost that a marketplace owner has to incur if they opt for creating a marketplace from scratch. Read this post to find out more about these costs and how to avoid them.
eCommerce – Past, Present And The Future
Most of the consumers were vary of ecommerce a decade ago, but within a span of few years, it has become a core part of our daily lives. Nowadays most of the people prefer to buy online rather than going out if given a choice. There has been a lot happening in this area. Read this post to find out more about the past, present and what holds in the future of ecommerce.
Future-proof Your Ecommerce Marketplace: Applications of Machine Learning
E-commerce websites like Amazon and eBay are setting an example for other e-commerce marketplaces with the usage of advanced technology such as machine learning. The entire e-commerce ecosystem is standing on the edge, where the only way forward is to improve technology and provide personalized experiences to the buyers. Continue reading to know more about how machine learning techniques can improve your e-commerce marketplace.