Brand Marketing V/S Direct Marketing: The Early Stage Ecommerce Startup Dilemma
Marketing has always been one of the foundation stones of every business. And when it comes to an ecommerce business, especially an early startup, its growth depends directly on its marketing. However, it’s also equally important to know which marketing channel early stage startups should focus on. Instead of spending humongous amount of cash on building a brand, it would be a wise step to invest in direct marketing. This article discusses why new ecommerce entrepreneurs can benefit more from direct marketing than brand marketing.
How Notifications Help in Increasing Your Online Store’s Sales
Retail marketing sales are going to skyrocket by 2020, and business owners are doing everything possible to be a part of the bonanza. This is where notifications come into the scene. Notifications are an effective way of telling your customers what’s happening at your online store. They are not only an effective way to keep your audience updated, but also effective in retaining them. Notifications can be used in more than one way, and this article talks about the various ways in which you can use them to increase your online store’s sales.
Various Channels to Catapult eCommerce Marketing
Digital marketing is the spine and soul of web based businesses. Every ecommerce website owner understands the importance of staying ahead of the competitors. This is where the role of marketing comes into action, and given the rate at which marketing evolves, relying on only one marketing channel is not fruitful. In this article, we will talk about the various ecommerce marketing channels through which you can make sure you have a high prominence and visibility on the internet.
How to Use Customer Data to Improve Conversion of Your Ecommerce Store
For an ecommerce website owner, it all revolves around ensuring that users come to the website and make purchases. However many a time, these users trickle out of the purchasing pipeline due to one reason or the other. This is where you, as an ecommerce website owner, must incorporate certain strategies involving customer data to increase conversions of your website. Read this post to find out more.
YoKart in $999: Smart Investment to be a part of $1.9 Trillion Ecommerce Industry
The ecommerce ecosystem is expected to grow multiple folds in the coming years. You can also be a part of it and earn huge profits in the process. However, being a part of the ecommerce ecosystem is not easy as a lot depends on the platform on which you will build your website. This is where YoKart steps in and assists you in solving various problems associated with operations, management, scalability, etc. Continue reading to know more about features of YoKart and the delivery process.
Make your customers the biggest salespersons for your ecommerce store
For a long period of time legacy businesses have been relying on word-of-mouth to increase the sales of their stores. However the same has been missing from ecommerce stores which can use customers as the biggest salespeople to increase revenue and sales. From social marketing to in-website reviews, ecommerce stores can use numerous customer centric strategies to enhance sales and generate more profit. Read this post to get a more closer view.
How to Influence Customers during Different Stages of the Purchase Cycle
For a long period of time, companies and brands have been using different strategies to influence the purchase decision of the consumer. With eCommerce coming into picture the notion of conversions has become more prominent. By defining the purchase cycle of the consumer, eCommerce marketplace can target it to ensure that the consumer does convert and make repeat purchases. Read this post to find out more.
Improve Conversion by Perfecting the Checkout Process of Your Ecommerce Store
Many ecommerce marketplaces boast of ecstatic traffic to their website, but when it comes to sales figure, the numbers do not match. The reason behind it is shopping cart abandonment. Studies have shown that ecommerce marketplaces that do not have a consumer friendly checkout process tend to lose more than half of their revenues. Read this post to find out more about shopping cart abandonment and how to create a perfect checkout page.
How Dynamic Product Recommendation Can Help Increase Sales of an Ecommerce Marketplace
Dynamic product recommendation plays a very important in increasing your sales. It means you are paying attention to their choices and you want them to make a well-informed decision. When done right, dynamic product recommendation also speeds up the buying process and converts a customer more quickly and efficiently. And at the same time, user experience also enhances multi-fold. This article talks about how you can master dynamic product recommendation and how to apply it during different stages of purchase funnel.
Tips to Increase the Average Order Value (AOV) of Your Ecommerce Marketplace
From merely focusing on increasing user base, ecommerce marketplaces are now shifting their attention towards increasing sales and revenues. One way in which this can be achieved is to increase the average order value (AOV) of the shopping cart. Read this post to find out about different tricks & hacks through which you can easily increase average order value of your ecommerce marketplace.