With holiday season just around the corner, ecommerce business owners are trying their best to reap as much as they can. With marketing being the focal point, it’s time to learn more than just a couple of marketing tips from Santa Clause. His marketing skills have made him the longest known brand ever. Businesses leverage upon his image to attract customers. Guess what, you can also implement his skills and talent to keep your audience hooked all year around. This articles discusses how Santa Claus happens to be the ultimate marketing guru, and how can you become one.
Companies mostly create buyer persona to personalize the marketing strategy as per their target audience. Why buyer persona is so important for your business? How you can create a buyer persona? How few changes in your marketing strategy can attract “ideal customers” and discard “bad traffic”? Get answer to all these questions in our post.
Most entrepreneurs now understand the worth of creating an online ecommerce website. With the advent of technology, it has become immensely easy to launch an ecommerce website. Though launching it is easy, the entrepreneur should have a clear idea of which elements to place on which webpage. The Homepage is one of the most important webpages as it is the first impression of the website on the customer. Learn more about the crucial elements of a homepage.
Defining today’s customers is not a difficult task; they are impulsive, have short attention spans, eager to buy, and loyal only to customer experience with occasional instances of drifting off to another website for a better deal. In short, nothing much has changed, and the swift internet has made the already cutthroat competition even more brutal. Customer experience is the key aspect of success of a website, and today, we are going to discuss how best shopping experience to your customers.
Now that the holiday season is upon us, you must have already worked on the marketing technique to be applied during this time. But what after the season is over, find ways to attract the whole bunch of one time holiday shopper as a regular shopper. Read more to understand different tactics.
Ever wondered what it takes to create a logo that truly stands out? Ever wondered what it takes to create a logo that mirrors your nature of business? Uniqueness, originality, expressiveness, there are many things we want from our brand logos, and we want them all from just one logo. Easier said than done, right? So now the question comes, what does it take to make a logo that is as amazing and resonating as all the logos we have ever seen and remembered? The answer is here, the secrets that help you take charge of the game.
Drop shipping is a method of order fulfillment that eliminates the need for retailers to hold inventory. When a customer purchases online the order is routed directly to the manufacturer or wholesale distributor who is then responsible for shipping. This freedom from inventory management and supply chain logistics frees up the retailer to focus on growing organic traffic and optimizing the conversion rate. This results in a lean operation since each party is better able to focus on mastering their function. Want to learn how drop shipping works? This article is for you!
Many ecommerce website owners focus on many off page SEO strategies to enhance their website rankings on search engine result pages. In all these efforts, on page SEO happens to be an over looked practice. Internet expert have said times and again that on page SEO is as important and effective as off page SEO. The problem is that with time, people are starting to forget this method of garnering organic traffic and enjoying long sustaining results. In this article, we will talk about what on page SEO is, why is it important and some tips to help you get going.
Before an aspiring entrepreneur takes the tough decision of which platform to choose, there are many questions that pop up in the mind of entrepreneur. It is very important to answer these questions in order to make the right decision. Choosing the platform is crucial decision as it will decide the fate of your ecommerce startup. Read more to know the answers of the most common questions of entrepreneur.
All business owners want to expand their business to new markets. Ecommerce is one industry where entering to new markets is considered rather easier, provided the owners have done the homework right. This article talks about the various challenges that an ecommerce business owner faces while planning to expand, and how to overcome them.