Augmented Reality is not a new concept anymore. Nokia gave us the City Lens in their Lumia series, and then we had Pokémon Go, an AR based game that took the world by storm. Eventually, this technological marvel reached where I believe it is going to reap maximum benefits to business owners and their audience: Ecommerce. With Apple Launching ARKit and Google Releasing ARCore, the two mobile-world moguls have already disrupted the way people like to shop online. It’s time for all the old and boring ecommerce technologies to step aside, for the stage is all set for shopping via AR.
Before an aspiring entrepreneur takes the tough decision of which platform to choose, there are many questions that pop up in the mind of entrepreneur. It is very important to answer these questions in order to make the right decision. Choosing the platform is crucial decision as it will decide the fate of your ecommerce startup. Read more to know the answers of the most common questions of entrepreneur.
The world of Ecommerce business always has room for expansion, and everybody wants to grow as quickly as possible. Business owners are ready to make as much investment as possible to stay in the lead. Growth is the point of focus for all of them, and their investments know no bounds. With all this, the thought of getting high returns on their investments has taken a backseat. It’s not good for business. Many ecommerce businesses have not been profitable even after decades of being in business. What if one day your investors say, “No More”? ROI is a crucial factor and demands immediate attention. This article discusses how to maximize your ROI, right from the beginning.
While ecommerce companies are striving day in and day out to stay margin positive, customer loyalty is becoming a major concern. But why is it the case? I’ll tell you why, for I am the voice of hundreds and thousands of people like me. I am an ecommerce shopper, one of the numerous, and I’ll tell you what problems your customers are facing while shopping online.
Social media has been an important marketing channel from a long time. Social media platforms are releasing features and tools which if used innovatively can be beneficial for online business especially in ecommerce. Marketing on social media is all about thinking what is the preference of your audience and creating an out of the box strategy. Read this post to find out about social media strategies which can help ecommerce brands engage with audience and increase the user base.
All business owners want to expand their business to new markets. Ecommerce is one industry where entering to new markets is considered rather easier, provided the owners have done the homework right. This article talks about the various challenges that an ecommerce business owner faces while planning to expand, and how to overcome them.
Impulsive buyers are an interesting customer segment, and not just because of their sudden and frequent desire to buy something. This group is particularly interesting because these customers have different triggers that set them on their path to buy something, or anything. The reasons may vary, but the underlying truth remains unchanged: Impulsive Buyers form a customer group you should be focusing on. For this, you need to know how to attract them and keep them coming, and that’s what this article is all about.
Throughout the year, ecommerce marketplaces wait for the holiday season, as it is the time when their sales see a huge spike upwards. For some marketplaces, it is the time when they make as many sales as they do in other non-holiday months combined. However, to fully capitalize this time, you would want your ecommerce marketplace to be battle ready. Read this post that highlights expert advices allowing anyone to crush the holiday season this year.
When it comes to retail, everything revolves around customer experience. The same is true for ecommerce, which is fully dependent upon offering a unique, yet consistent customer experience. Most ecommerce stores believe that just by offering competitive prices, one can easily lure customers, but it is not feasible in the long run. In order to ensure that you are able to grow and keep your user base glued to your marketplace, you need to offer a unique consumer experience. Read this post to find out more.
When we talk about retail these days, the first thing that comes to mind is ecommerce. Consumers have started to prefer shopping online rather than visiting brick and mortar shop. This has also ringed the bell for offline retailers who have started to acknowledge ecommerce and are making the transition to take their business online. This post covers crucial dos and don’ts for those retailers offering a clear picture before making the transition.