Author: Drew Page
Drop shipping is a method of order fulfillment that eliminates the need for retailers to hold inventory. When a customer purchases online the order is routed directly to the manufacturer or wholesale distributor who is then responsible for shipping. This freedom from inventory management and supply chain logistics frees up the retailer to focus on growing organic traffic and optimizing the conversion rate. This results in a lean operation since each party is better able to focus on mastering their function. Want to learn how drop shipping works? This article is for you!