AnyFlexo is a B2B e-marketplace based in Estonia. The marketplace streamlines procurement for buyers in an B2B eCommerce niche, that has been excessively reliant on offline channels traditionally. Read our interview with Mitesh Vadoliya, Ecommerce Specialist of Anyflexo, and know how they leveraged their industry experience to explore online sales opportunities. Learn about their challenges and how they navigated them.<\/p>\n\n\n\n
1. What was the inspiration behind choosing an e-commerce business? How did you come up with this idea?<\/strong><\/p>\n\n\n\n The founders of Anyflexo have been in the flexo printing business for a couple of decades now. Over a period of time, they realized that the industry is very traditional and digitalization is slow – that’s how they came up with an idea of an e-marketplace for the industry. This would help in increasing transparency, smoother exchange of information and faster growth in business for small and medium-sized players in the industry. <\/p>\n\n\n\n 2. How did you identify your target market?<\/strong><\/p>\n\n\n\n The Founders of the marketplace have decades of experience and expertise of the industry. They have in-depth knowledge of the target market. <\/p>\n\n\n\n 3. How did you finalize on the ideal eCommerce solution? Did you require any additional integrations or customisations? <\/strong><\/p>\n\n\n\n We had two\/three main criteria to fulfil before making a decision. That’s how we selected Yo!Kart \u2015 It checked most of the important boxes on our checklist. It pretty much had the standard features a marketplace should have, however, some customisation was needed to match our industry and organisational requirements. For instance, the platform was customized to change the font, aligning it to our branding requirements. <\/p>\n\n\n\n