{"id":2976,"date":"2019-10-07T19:21:52","date_gmt":"2019-10-07T13:51:52","guid":{"rendered":"https:\/\/www.yo-kart.com\/blog\/?p=2976"},"modified":"2025-11-17T11:44:28","modified_gmt":"2025-11-17T06:14:28","slug":"ecommerce-influencer-marketing-strategies","status":"publish","type":"post","link":"https:\/\/www.yo-kart.com\/blog\/ecommerce-influencer-marketing-strategies\/","title":{"rendered":"Influencer Marketing Strategies to Drive E-commerce Sales"},"content":{"rendered":"\n

Although influencer marketing has been around since televisions went mainstream, its modern day concept has undergone a complete transformation and is mostly understood in the context of the internet or more specifically, social media. <\/span><\/p>\n\n\n\n

An influencer is an umbrella term for a person\/group who regularly share their views through various social media platforms and command a sizeable following. There are all sorts of influencers on the internet. <\/span><\/p>\n\n\n\n

The following are the most popular niches \u2014 Health & fitness, beauty, travel, business, fashion, luxury\/lifestyle etc.<\/span><\/p>\n\n\n\n

Influencer\u2019s words carry weight thanks to human\u2019s propensity to be captivated by social proof. The term social proof is a psychological and social phenomenon where our actions and attitudes are influenced largely by the people around us (this could be both in the real or virtual world). <\/span><\/p>\n\n\n\n

It’s this phenomenon that\u2019s largely responsible for the birth of influencer marketing. Adweek predicts that by 2020 Influencer marketing will be worth <\/span>$10 billion<\/span><\/a>. But what does that mean for your e-commerce business?<\/span><\/p>\n\n\n\n

In this blog, you\u2019ll learn why influencer marketing makes sense for your e-commerce business and how to do it the right way and right away.<\/span><\/p>\n\n\n\n

1. Finding the Right Influencer<\/strong><\/h2>\n\n\n\n

There’s no shortage of influencers on the internet. For example, to be a Youtuber, all you need is a camera, a microphone, some basic video-editing skills and you\u2019re good to go. <\/span><\/p>\n\n\n\n

But when finding someone to speak for your brand, you need to be selective. Here are a few ways to find the right influencer for your business:<\/span><\/p>\n\n\n\n

Look at Popular Influencers In Your Niche <\/b><\/span><\/h3>\n\n\n\n

Right at the outset, you need to take the popularity factor into account. An obscure influencer would fail to give you the necessary exposure, which defeats the purpose of marketing altogether. <\/span><\/p>\n\n\n\n

So, if you’re in the tech industry, create a list of the most famous influencers who are reviewing the latest technology or electronic devices. Likewise, if you’re in the health and fitness industry, look for influencers that routinely talk about fitness, share helpful tips and ideas for healthy living. <\/span><\/p>\n\n\n\n

Once you have the list, you can start the screening to find an ideal influencer for your business. Don\u2019t forget to ask the following questions to yourself when you begin.<\/span><\/p>\n\n\n\n

  1. Will the influencer find your brand appealing? <\/b><\/li>
  2. Does the influencer already advocate your brand? <\/b><\/li>
  3. Will the influencer’s personality sit well with your brand’s image? <\/b><\/li>
  4. Will the influencer’s style suit your brand?<\/b><\/li>
  5. Does the influencer command a healthy following of your target customers? <\/b><\/li>
  6. Is the influencer well-versed in creating quality sponsored posts?<\/b><\/li><\/ol>\n\n\n\n

    Find Influencers That Rank High on Popular Keywords in Your Niche<\/span><\/h3>\n\n\n\n

    When looking for influencers in your niche, run a Google or Youtube search using the keywords that best define your products and services. Say, if you’re a web designing company, you can search for something like – \u2018How to build a website with an eye-catching design?\u2019 This will bring up a list of all the leading influencers in your niche who have published content in the video, graphics and audio formats. From here you can explore the potential candidates by looking at their previous work.<\/span><\/p>\n\n\n\n

    Influencers That Already Promote Your Brand<\/span><\/h3>\n\n\n\n

    If your business has been around for a while, you may have some influencers who already talk about your products\/services. Contact these influencers to reinforce a symbiotic working relationship.<\/span><\/p>\n\n\n\n

    We have seen tech giants like Apple, Google, Sony, Microsoft invite influencers from all over the world at their keynotes. The influencers get a free-pass to explore everything they like talking about, while the brand benefits from the coverage that an influencer brings through his\/her channel. Similarly, different niches have different ways of involving their influencers in their product marketing. <\/span><\/p>\n\n\n\n

    Here\u2019s Stephanie sharing her experience with Warby Parker glasses.<\/span><\/p>\n\n\n\n

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