{"id":2355,"date":"2018-10-15T10:51:02","date_gmt":"2018-10-15T05:21:02","guid":{"rendered":"https:\/\/www.yo-kart.com\/blog\/?p=2355"},"modified":"2025-12-16T09:21:00","modified_gmt":"2025-12-16T03:51:00","slug":"internals-of-a-b2b-ecommerce-marketplace-website-features-and-integrations","status":"publish","type":"post","link":"https:\/\/www.yo-kart.com\/blog\/internals-of-a-b2b-ecommerce-marketplace-website-features-and-integrations\/","title":{"rendered":"Third-party integrations to Build a B2B ecommerce Marketplace"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">If a pharma company aims to make an environment-friendly supply chain, the same will be considered before procuring raw materials. Quality checks in the middle will ensure that selected raw materials leave minimum carbon footprint and are procured while following safe labour practices.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Just like the above example, to succeed in digital, businesses have to consider different aspects beforehand and observe what new models can be implemented. B2C digital commerce has seen tremendous push by major brands such as Amazon. This growth has further paved the way for businesses to explore the B2B segment of digital commerce.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Existing ecommerce marketplace solutions are not built to serve or understand the spectrum of B2B priorities. Thus, the need arises for a specialized B2B ecommerce marketplace website that enable teams work simultaneously, supports traditional processes, offer personalization, help a business nurture relationships, and provide features to execute B2C-like marketing campaigns.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To enable businesses to make better purchase decision, we conducted a research on important features of an ideal B2B ecommerce marketplace website along with third-party integrations. In this blog post, we would like to share the same. Continue reading to know more.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B2B Ecommerce Marketplace &#8211; Website Features<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Registration<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"250\" src=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/10\/B2B-Online-Registration.png\" alt=\"B2B Online Registration\" class=\"wp-image-2372\" srcset=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/10\/B2B-Online-Registration.png 790w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/10\/B2B-Online-Registration-300x95.png 300w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/10\/B2B-Online-Registration-768x243.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">A B2B ecommerce marketplace website registration form can have different fields for a user to submit details such as business name and address, government tax ID, industry, etc. For authenticity, make sure a quality check is in place within which a human being reviews the documents submitted by the user.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Selling<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"250\" src=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/10\/B2B-Online-Selling.png\" alt=\"B2B Online Selling\" class=\"wp-image-2373\" srcset=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/10\/B2B-Online-Selling.png 790w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/10\/B2B-Online-Selling-300x95.png 300w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/10\/B2B-Online-Selling-768x243.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Depending on the vertical a business operates in, a B2B ecommerce marketplace website can be built with varying options to sell. For instance, a buyer can:<\/span><\/p>\n\n\n\n<ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Share the quantity of an item required and sellers can quote a price<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">View products from different sellers and avail quantity-based discounts<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visit the seller page and contact the business through a form explaining requirements.<\/span><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Individual Web Page<\/strong><strong> Features<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Product Listing Page<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"250\" src=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/10\/B2B-Product-Listing.png\" alt=\"B2B Product Listing\" class=\"wp-image-2374\" srcset=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/10\/B2B-Product-Listing.png 790w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/10\/B2B-Product-Listing-300x95.png 300w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/10\/B2B-Product-Listing-768x243.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">It is recommended to display product information in list view as it will helps&nbsp;you&nbsp;display more information. Depending on the selling option you want to use in your B2B ecommerce marketplace website, the product information will vary in the listing page.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, if you plan to use the selling mechanism in which the buyer can view products from different sellers and avail quantity-based discounts, the product listing page should also show the quantity of a product.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Digital Wallet<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"250\" src=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/10\/B2B-Digital-Wallet.png\" alt=\"B2B Digital Wallet\" class=\"wp-image-2371\" srcset=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/10\/B2B-Digital-Wallet.png 790w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/10\/B2B-Digital-Wallet-300x95.png 300w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/10\/B2B-Digital-Wallet-768x243.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">To avoid transaction levied on each payment made through payment gateway, the use of digital wallet is necessary. For example, if a buyer has requested refund, considering the amount involved in most B2B transactions, there can be substantial transaction fee associated. To skip the transaction cost, digital wallet is an ideal option for refund.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B2B Ecommerce Marketplace &#8211; Integrations<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">While designing a new application, a business comes across following scenarios:<\/span><\/p>\n\n\n\n<ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For a sense of ownership, a business may want the website to be built from scratch and ignore the use of third-party integrations.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The people working for that business might be skeptical when entering the uncomfortable zone of unlearning an old application and learning a new one.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">While ownership of an application may require a business to spend extra, integrating third-party applications for additional features may reduce the overall cost of the project. In this section, we will look at different third-party applications that a business can integrate with B2B ecommerce marketplace website.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Accounting<\/h3>\n\n\n\n<p><strong>FreshBooks<br><\/strong><span style=\"font-weight: 400;\">FreshBooks, an easy to use accounting software, that comes with tools for invoicing, expenses, time tracking, projects, estimates, etc.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>QuickBooks<\/strong><br><\/span><span style=\"font-weight: 400;\">An accounting software, developed by Intuit. It comes with features that\u2019ll help a business manage bills, business payments, etc.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Shipping<\/h3>\n\n\n\n<p><strong>USPS<br><\/strong><span style=\"font-weight: 400;\">A widely trusted postal service, which comes with an API for address validation, shipment tracking, price calculator, label management, etc.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>UPS<\/strong><br><\/span><span style=\"font-weight: 400;\">The supply chain giant, United Parcel Service (UPS), offers developer kit through which a business can ensure the validity of state, compare rates, print labels, etc.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Shopping Cart<\/h3>\n\n\n\n<p><strong>SAP Commerce Cloud<br><\/strong><span style=\"font-weight: 400;\">A quality product from SAP for large enterprises, which offers support for products with complex specification, purchase processes, multi-channel fulfillment, etc.<\/span><\/p>\n\n\n\n<p><strong>OpenCart<br><\/strong><span style=\"font-weight: 400;\">OpenCart is a widely used shopping cart system based on open source technologies such as PHP and MySQL. It is suitable for small and medium scale businesses.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing<\/h3>\n\n\n\n<p><strong>Google Analytics<br><\/strong><span style=\"font-weight: 400;\">Google Analytics is a free to use solution that can help one track transaction data such as affiliation, revenue, shipping, etc., and item data such as item, price, quantity, and more.<\/span><\/p>\n\n\n\n<p><strong>HubSpot<br><\/strong><span style=\"font-weight: 400;\">A solution that can satisfy all marketing-related requirements, HubSpot, is ideal for most SMBs. With HubSpot, one can use in-depth analytics, build landing-pages, etc.<\/span><\/p>\n\n\n\n<p><b>Suggested Read &#8211; <\/b><a href=\"https:\/\/www.yo-kart.com\/blog\/top-features-tools-for-ecommerce-website\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Tools For Ecommerce Website To Achieve Marketing Success<\/b><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Customer Relationship Management<\/h3>\n\n\n\n<p><strong>Salesforce<br><\/strong><span style=\"font-weight: 400;\">From data-driven insights to artificial intelligence, Salesforce is a one-stop solution for CRM. It is aimed at large enterprises.<\/span><\/p>\n\n\n\n<p><strong>PipeDrive<br><\/strong><span style=\"font-weight: 400;\">PipeDrive offers an easy to use solution for ecommerce with features like pipeline management, sales forecasting, email integration, etc.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Payment Gateway<\/h3>\n\n\n\n<p><strong>PayPal<br><\/strong><span style=\"font-weight: 400;\">PayPal is an easy to use service which comes with a well-documented API and offers features such as one-time payment, multi-vendor payment, etc.<\/span><\/p>\n\n\n\n<p><strong>Authorize.net<br><\/strong><span style=\"font-weight: 400;\">A payment solution from Visa that comes loaded with important API functions such as charge a credit card, refund a transaction, debit\/credit a bank account, etc.<\/span><\/p>\n\n\n\n<div class=\"cta_box\">\n<div class=\"cta_title\">\n<h2>Design the Perfect Ecommerce Solution for your Brand<\/h2>\n<\/div>\n<div class=\"cta_button\"><a class=\"button customBtn\" href=\"https:\/\/www.yo-kart.com\/consult-us.html\" target=\"_blank\" rel=\"noopener noreferrer\">Schedule a Meeting Today<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Building the right ecommerce marketplace website for B2B requires one to have necessary insight on what works and what doesn\u2019t. The above-mentioned information on website features and third-party integrations will give you the basis to delve deep into the research and planning phase of creating a B2B marketplace.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A B2B ecommerce marketplace website is built after detailed research on the website features and third-party integrations. In this blog post, we would like to share our research. The research work covers different integrations that will help you manage accounting, shipping, sales, marketing, etc. Continue reading to know more.<\/p>\n","protected":false},"author":1,"featured_media":2361,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[320,442],"tags":[241,240,100,102],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Third-party integrations to Build a B2B ecommerce Marketplace<\/title>\n<meta name=\"description\" content=\"In this blog post, we would like to share different website features and third-party integrations for building a B2B ecommerce marketplace.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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