{"id":2259,"date":"2018-09-13T16:08:53","date_gmt":"2018-09-13T10:38:53","guid":{"rendered":"https:\/\/www.yo-kart.com\/blog\/?p=2259"},"modified":"2025-11-17T11:44:48","modified_gmt":"2025-11-17T06:14:48","slug":"personalize-shopping-experience-with-messaging-apps","status":"publish","type":"post","link":"https:\/\/www.yo-kart.com\/blog\/personalize-shopping-experience-with-messaging-apps\/","title":{"rendered":"Personalize Shopping Experience with Messaging Apps [with Examples]"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Technology has paved the way for a more direct relationship between customers and brands. One such technology trend which is transforming brand-customer relationship is messaging apps. They are helping brands provide better and more personalized customer experience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">According to a <\/span><a href=\"https:\/\/www.businessinsider.com\/the-messaging-app-report-2015-11?IR=T\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">study<\/span><\/a><span style=\"font-weight: 400;\"> by Business Insider, messaging apps receive 20 percent more monthly active users than social networks. Due to this, many companies prefer messaging apps as a platform to share information on their new or upcoming products and provide a personalized customer service experience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Floral and gourmet foods gift retailer and distribution company, 1-800-Flowers, reported a 70 % increase in new customers after using conversational commerce (ecommerce via chat) on Facebook Messenger.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The ecommerce sphere is filled with such examples. To understand the impact of messaging apps on shopping experience, we conducted a research. In this blog post, we would like to share our research. To give you an overview, we found following areas deeply influenced by messaging apps:<\/span><\/p>\n\n\n\n<ul><li><strong><a class=\"tb-scroll\" href=\"#Information-about-Buyer-Persona\">Gain extensive information on each buyer persona<\/a><\/strong><\/li><li><strong><a class=\"tb-scroll\" href=\"#Customer-Conversational-Support\">Provide conversational support for potential customers<\/a><\/strong><\/li><li><strong><a class=\"tb-scroll\" href=\"#Offer-Specific-Products\">Offer products that make sense to a specific potential customer<\/a><\/strong><\/li><\/ul>\n\n\n\n<div id=\"Information-about-Buyer-Persona\">\n<h2>Gain Extensive Information on Each Buyer Persona<\/h2>\n<p><span style=\"font-weight: 400;\">Brands are facing the toughest time with engagement given their constant need to attract consumers and drive revenue. Just having a customer is not enough; a brand needs to know the customer and continually <\/span><a href=\"https:\/\/www.yo-kart.com\/blog\/create-buyer-persona-to-reduce-marketing-errors-improve-leads\/\"><span style=\"font-weight: 400;\">improve buyer personas<\/span><\/a><span style=\"font-weight: 400;\">. From what kind of products a customer likes to where he\/she lives, it covers everything.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A Swedish multinational clothing-retail company, H&amp;M, is using KiK to enable consumers to interact with the brand and get answers to carefully-planned questions. The answers provide enough data to build or improve buyer personas and execute a better marketing campaign in the future.<\/span><\/p>\n<p style=\"text-align: center;\"><b><img loading=\"lazy\" decoding=\"async\" class=\"grey-border alignnone wp-image-2270\" src=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/09\/Know-Buyer-Persona-with-Messaging-App.jpg\" alt=\"Know Buyer Persona with Messaging App\" width=\"458\" height=\"814\" srcset=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/09\/Know-Buyer-Persona-with-Messaging-App.jpg 900w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/09\/Know-Buyer-Persona-with-Messaging-App-169x300.jpg 169w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/09\/Know-Buyer-Persona-with-Messaging-App-768x1365.jpg 768w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/09\/Know-Buyer-Persona-with-Messaging-App-576x1024.jpg 576w\" sizes=\"(max-width: 458px) 100vw, 458px\" \/><br>\nH&amp;M KiK Chatbot<\/b><\/p>\n<h3>Bottom Line<\/h3>\n<p><span style=\"font-weight: 400;\">A research from <\/span><a href=\"https:\/\/www.newvoicemedia.com\/resources\/serial-switchers-strikes-again-us\"><span style=\"font-weight: 400;\">NewVoiceMedia<\/span><\/a><span style=\"font-weight: 400;\"> revealed that an estimated $62 billion is lost by U.S. businesses each year because of bad customer experiences. Using messaging apps, you can gain insight and constantly improve buyer personas to show products that are relevant.<\/span><\/p>\n<\/div>\n\n\n\n<div id=\"Customer-Conversational-Support\">\n<h2>Provide Conversational Support for Potential Customers<\/h2>\n<p><span style=\"font-weight: 400;\">In an attempt to combine user-generated content, messaging capabilities, and artificial intelligence; An American travel and restaurant website company, TripAdvisor,<\/span> <span style=\"font-weight: 400;\">launched a chatbot on Facebook Messenger that provides an instant recommendation for hotels, flights, and restaurants. Once the user has received answers to his\/her questions, the chatbot redirects the user to official website for final booking decision.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/09\/Customer-Support-with-Messaging-App.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"grey-border alignnone wp-image-2269 size-full\" src=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/09\/Customer-Support-with-Messaging-App.png\" alt=\"Customer Support with Messaging App\" width=\"1081\" height=\"785\" srcset=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/09\/Customer-Support-with-Messaging-App.png 1081w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/09\/Customer-Support-with-Messaging-App-300x218.png 300w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/09\/Customer-Support-with-Messaging-App-768x558.png 768w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/09\/Customer-Support-with-Messaging-App-1024x744.png 1024w\" sizes=\"(max-width: 1081px) 100vw, 1081px\" \/><\/a>&nbsp;<b>TripAdvisor Facebook Messenger Chatbot<\/b><\/p>\n<h3>Bottom Line<\/h3>\n<p><span style=\"font-weight: 400;\">Brands are using messaging apps to serve their customers at all times. The main thing is, whether to handle customer queries or drive sales, two-way communication is critical and TripAdvisor chatbot provides the same with ease.<\/span><\/p>\n<\/div>\n\n\n\n<div id=\"Offer-Specific-Products\">\n<h2>Offer Products that Makes Sense to a Specific Potential Customer<\/h2>\n<p><span style=\"font-weight: 400;\">Retailers are looking for ways to redefine and <\/span><a href=\"https:\/\/www.yo-kart.com\/blog\/personalize-your-ecommerce-website-for-better-conversion\/\"><span style=\"font-weight: 400;\">personalize the shopping experience<\/span><\/a><span style=\"font-weight: 400;\">. In 2016, the Chinese ecommerce company, AliBaba, launched an application called Buy+.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through this application, potential consumers get a chance to browse items in a virtual mall as if they were walking through a brick and mortar store. After selecting an item, the user can place an order there and then.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In another example, a subsidiary of Amazon, Whole Foods Market, launched a Facebook Messenger Chatbot that let potential consumers find recipes and related ingredients. According to the customers of Whole Foods Market, shopping became much more entertaining due to this application.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/09\/Product-Suggestions-via-Chat.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"grey-border alignnone wp-image-2271 size-full\" src=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/09\/Product-Suggestions-via-Chat.png\" alt=\"Product Suggestions via Chat\" width=\"1075\" height=\"776\" srcset=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/09\/Product-Suggestions-via-Chat.png 1075w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/09\/Product-Suggestions-via-Chat-300x217.png 300w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/09\/Product-Suggestions-via-Chat-768x554.png 768w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/09\/Product-Suggestions-via-Chat-1024x739.png 1024w\" sizes=\"(max-width: 1075px) 100vw, 1075px\" \/><\/a><b>Whole Foods Market Facebook Messenger Chatbot<\/b><\/p>\n<h3>Bottom Line<\/h3>\n<\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s better to say that we are living in expectation economy, where brands try to enhance the shopping experience. Messaging apps are one such way that can bring personalization in the equation.<\/span><\/p>\n\n\n\n<div class=\"cta_box\">\n<div class=\"cta_title\">\n<h2>Keep Agility and User-Friendliness at Forefront with Yo!Kart<\/h2>\n<\/div>\n<div class=\"cta_button\"><a class=\"button customBtn\" href=\"https:\/\/www.yo-kart.com\/yokart-multivendor-ecommerce-features.html\" target=\"_blank\" rel=\"noopener noreferrer\">View Features<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Messaging apps are helping brands perform better throughout the sales funnel. The role of a messaging app is not limited to just sales. Once the sale is done, they can assist a customer is he\/she has additional queries related to product or it\u2019s usage, giving an excellent post-sales experience.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Messaging app presents a transformative moment for brands to connect and communicate with potential consumers. In this blog post, we will analyze how brands are using messaging apps to provide a personalized shopping experience. Continue reading to know more.<\/p>\n","protected":false},"author":1,"featured_media":2268,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[100,83,142],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Personalize Shopping Experience with Messaging Apps [with Eg]<\/title>\n<meta name=\"description\" content=\"Messaging apps can enable, brands provide a personalized shopping experience to potential customers and maintain a relationship with existing customers as well.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yo-kart.com\/blog\/personalize-shopping-experience-with-messaging-apps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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