{"id":2239,"date":"2018-08-08T17:29:12","date_gmt":"2018-08-08T11:59:12","guid":{"rendered":"https:\/\/www.yo-kart.com\/blog\/?p=2239"},"modified":"2025-11-17T11:44:48","modified_gmt":"2025-11-17T06:14:48","slug":"importance-of-product-reviews-and-customer-testimonials-in-ecommerce","status":"publish","type":"post","link":"https:\/\/www.yo-kart.com\/blog\/importance-of-product-reviews-and-customer-testimonials-in-ecommerce\/","title":{"rendered":"Importance of Product Reviews and Customer Testimonials in Ecommerce"},"content":{"rendered":"Testimonials and reviews are a contributing factor behind the success of an ecommerce website. According to the Invesp, 90 percent<\/strong> of consumers read an online review<\/strong> before visiting any business.\n\nBoth positive and negative feedbacks are important and help an entrepreneur improve the credibility of his\/her ecommerce website and helps a potential buyer make a purchase decision.\n\nTo help ecommerce entrepreneurs use customer testimonials and product reviews appropriately, we have compiled a list of few points. Without further ado, go through the following information that will help you improve conversions.\n

Customer Testimonials<\/strong><\/h2>\n

Testimonial Format<\/h3>\n\"Text\n\nWhile text-based testimonial is commonly used, a video testimonial leaves a lasting impact on website visitors as one can see and hear existing customers talking about the experience they had with your ecommerce store.\n\nIf you own an ecommerce marketplace, consider publishing video testimonials of vendors who benefited after partnering with you. Similarly, if you sell products, you can publish video testimonials of your long-term customers.\n\nThe length of the video testimonial can be around 60 – 90 seconds.\n

Testimonial Placement<\/h3>\nAs a thumb rule, it is important that a testimonial is not the first thing that a website visitor sees on the homepage. Initially, let him\/her understand what your brand is all about followed by most sold products.\n\nDepending on the type of ecommerce website (single store or marketplace) you own, place video testimonials accordingly. For instance, if you own an ecommerce marketplace, place vendor testimonials on the vendor sign up page.\n\nOn the other hand, if you own an online store or ecommerce marketplace, you can place a video testimonial from buyers on the product page.\n\nAlso Read: Key Homepage Elements of Ecommerce Website<\/a><\/span>\n

Product Reviews<\/strong><\/h2>\n

User-Generated Content<\/h3>\n\"Product\n\nA typical product page on an online store or ecommerce marketplace has information such as rating, description, shipping, etc. With lack of product related keywords in the content, achieving a better rank in search engine results page becomes difficult.\n\nAnother problem is the lack of fresh content. When a buyer adds a review, the search engine crawler notices the fresh content which helps to improve the rank of the product page.\n\nFew ecommerce store owners prefer a separate page to show product reviews. To improve the rank of the product page, consider integrating a reviews section on the product page which can further help other potential buyers make an informed decision.\n

Negative Reviews<\/h3>\n\"Negative\n\nAccording to research by Reputation Advocate, 80 percent of customers changed their purchase decision after reading a negative product review. While such reviews make a brand less reliable, as a business owner, it is important to know why a buyer left a negative review.\n\nIt is important to address the problem<\/a>, due to which a negative review was left, within a matter of days. For instance, if a negative review was left due to a fault in the delivered product, you can provide information on product replacement guidelines. Replying such reviews will show other potential buyers that you provide better post-sales experience and such a service may eventually reflect in improved sales figures.\n

Different ways to Gather Reviews<\/h3>\n\"Review\n\nThe journey to collect reviews start right after an order has been placed. Depending on the ecommerce solution you are using, following review collection methods are available:\n