{"id":2133,"date":"2018-04-17T10:35:54","date_gmt":"2018-04-17T05:05:54","guid":{"rendered":"https:\/\/www.yo-kart.com\/blog\/?p=2133"},"modified":"2025-11-17T11:44:49","modified_gmt":"2025-11-17T06:14:49","slug":"powerful-marketing-words","status":"publish","type":"post","link":"https:\/\/www.yo-kart.com\/blog\/powerful-marketing-words\/","title":{"rendered":"20 Powerful Marketing Words That Can Make Or Break Your Conversion &#038; Sales"},"content":{"rendered":"\n<p>Businesses in the 21st century cannot just rely on marketing and advertising to boost conversion. One of the most important factors that impact marketing and advertising is the choice of words being used to communicate with the target audience. Marketers have a list of powerful marketing words that similar niche businesses use, now is the time to analyze if these words can impact your sales.<\/p>\n\n\n\n<p>Wondering for a long time what words can help you increase your conversion? While few words have to power to help you convert better, there are few that can prove counterproductive. Every word that a business uses and is portrayed in front of the audience has an impact. Like reaching the summit of a tall mountain, business owners have to strategically plan each word of their marketing campaign.<\/p>\n\n\n\n<p>We did an in-depth research and compiled a list of 20 words \u2013 10 which will boost conversion and 10 which are commonly used but repel the customers from the e-commerce website.<\/p>\n\n\n\n<p>Read along to analyze the list and understand how you should plan the content for your next e-commerce marketing campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\"><strong>Words That Boost Sale<\/strong><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #ff0000;\"><strong>Sale<\/strong><\/span><\/h3>\n\n\n\n<p>Though it may seem clich\u00e9d, it works. \u201cSale\u201d is an old faithful marketing word to <a href=\"https:\/\/www.yo-kart.com\/blog\/how-to-attract-customers-to-your-ecommerce-marketplace\/\" target=\"_blank\" rel=\"noopener noreferrer\">attract customers to your website<\/a>. Sale has the power to motivate customers to buy a product from you. When customers read the word \u201cSale\u201d on your advertisement, they are more likely to convert.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #ff0000;\"><strong>Off<\/strong><\/span><\/h3>\n\n\n\n<p>Try adding the word \u201cOff\u201d to your advertising campaign as it catches the eyes of the users quickly. Try using the word \u201cOff\u201d to denote a particular sale or offer you advertise. \u201c25% off\u201d or \u201c10% off for first time user\u201d are some of the ways you can use the word for your e-commerce website. Take a look at the image below for clearer understanding.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"221\" height=\"413\" src=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/04\/Top-Trends.png\" alt=\"Top Trends\" class=\"wp-image-2134\" srcset=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/04\/Top-Trends.png 221w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/04\/Top-Trends-161x300.png 161w\" sizes=\"(max-width: 221px) 100vw, 221px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #ff0000;\"><strong>Now<\/strong><\/span><\/h3>\n\n\n\n<p>This word is a part of this list because it encourages people to act. It gives away a feeling of urgency and desire to act immediately. \u201cNow\u201d is usually used as a part of a Call to Action. Example: Shop Now, Act Now, Register Now, Subscribe Now. Whatever action you want your customers to take, add the word \u201cnow\u201d with it. Refer to the image above for a practical usage of the word now.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #ff0000;\"><strong>New<\/strong><\/span><\/h3>\n\n\n\n<p>If you see the trend on internet people prefer to check new items, gadgets, electronics and even electronics. People are intrigued by the word new and usually grab attention to it. So when you a new collection let your customers know using appropriate wordings. Go ahead try the word \u201cnew\u201d in your next email to your customer and you will see the difference.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #ff0000;\"><strong>Bestseller<\/strong><\/span><\/h3>\n\n\n\n<p>Word of mouth and other people\u2019s opinion on a specified product has always been the best marketing tactic for any e-commerce website. A \u201cBestsellers\u201d section is a good option to <a href=\"https:\/\/www.yo-kart.com\/blog\/how-to-boost-sales-on-your-ecommerce-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">boost your sales<\/a>. This section has products that are bought the maximum. \u201cBestsellers\u201d is an amazing marketing strategy, as a word as well as a section.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"973\" height=\"389\" src=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/04\/Best-Sellers.png\" alt=\"Best Sellers\" class=\"wp-image-2135\" srcset=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/04\/Best-Sellers.png 973w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/04\/Best-Sellers-300x120.png 300w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/04\/Best-Sellers-768x307.png 768w\" sizes=\"(max-width: 973px) 100vw, 973px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #ff0000;\"><strong>Be the first<\/strong><\/span><\/h3>\n\n\n\n<p>People have a strong urge to be exclusive and unique and ahead of others. Adding the words \u201cbe the first\u201d to your marketing campaigns and advertisements will induce the feeling of being ahead. Include advertising words that sell your product in your marketing campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #ff0000;\"><strong>Your<\/strong><\/span><\/h3>\n\n\n\n<p>Addressing customers in second person is beneficial for conversions. Make sure you make them feel as if you are directly selling the product to them. This simple trick gives them a sense of <a href=\"https:\/\/www.yo-kart.com\/blog\/personalize-your-ecommerce-website-for-better-conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalization which results in increased sales<\/a>. Take a look at the subject lines of the emails below.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"150\" src=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/04\/direct-selling-ways.png\" alt=\"direct selling ways\" class=\"wp-image-2137\" srcset=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/04\/direct-selling-ways.png 984w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/04\/direct-selling-ways-300x46.png 300w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/04\/direct-selling-ways-768x117.png 768w\" sizes=\"(max-width: 984px) 100vw, 984px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #ff0000;\"><strong>Remember<\/strong><\/span><\/h3>\n\n\n\n<p>Your customers are super busy with their daily routine; it is a good thing if you mind them after some time about your existence.&nbsp; Just sending out an email that there is an event is not enough; remind them that the event is going to happen. You can also remind them of a certain time to use reward points they would have accumulated. One very good example that you can use is: \u201cRemember, you have few hours left to redeem the offer\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #ff0000;\"><strong>Thank You<\/strong><\/span><\/h3>\n\n\n\n<p>Appreciating your customers will go a long way for e-commerce business. Show your customers a little love by appreciating them when they perform an action on your website. You can also appreciate your customer with a new deal when you achieve a particular goal. Sending a kind email to the customer appreciating them for registering on your website can also help in <a href=\"https:\/\/www.yo-kart.com\/blog\/how-to-boost-sales-on-your-ecommerce-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">boosting sales<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"588\" height=\"523\" src=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/04\/Thank-You-Mail.png\" alt=\"Thank You Mail\" class=\"wp-image-2138\" srcset=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/04\/Thank-You-Mail.png 588w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/04\/Thank-You-Mail-300x267.png 300w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #ff0000;\"><strong>Tips<\/strong><\/span><\/h3>\n\n\n\n<p>When a person reads the word \u201cTips\u201d, people prefer reading the article as they associate tips to quick and highly informative reading. Plus, it seems as if the e-commerce website is extending a hand to help when they write \u201cTips\u201d in their content. Send an email to your customers regarding how to use a specific product and add the word \u201cTip\u201d to it.<\/p>\n\n\n\n<p><strong>Also Read: <a href=\"https:\/\/www.yo-kart.com\/blog\/how-to-optimize-ecommerce-website-images-and-improve-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Optimize Ecommerce Website Images and Improve Sales<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\"><strong>Words that push away customers<\/strong><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #ff0000;\"><strong>Hurry<\/strong><\/span><\/h3>\n\n\n\n<p>It is totally understandable that you want your customers\/visitors to act immediately but using this word does not justify that. \u201cHurry\u201d is an overused word and does not engage customers to act. Try using \u201cAct Now\u201d or \u201cLimited-Period Offer\u201d for the desired effect instead of using hurry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #ff0000;\"><strong>Look inside<\/strong><\/span><\/h3>\n\n\n\n<p>You must have read a lot of subject lines of emails for e-commerce website saying \u201cLook inside for promotional offers\u201d. This phrase not just states the obvious but also annoys the readers. The first thing a reader does when they receive an email is open it and read the content. Better skip this phrase and get to the point. Usually, such emails are treated like bulk by the customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #ff0000;\"><strong>Guaranteed<\/strong><\/span><\/h3>\n\n\n\n<p>The word Guarantee is a very strong word. An e-commerce website owner cannot take guarantee of anything. So it is best to refrain from using such powerful sales words. If you want your customers to know that your product is good quality try to back it up with testimonials, statistics or even glitter words on the website. But do not use the word \u201cGuarantee\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"237\" height=\"213\" src=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/04\/Guarantee.jpg\" alt=\"Guarantee\" class=\"wp-image-2139\"\/><\/figure>\n\n\n\n<p><strong>Also Read: <a href=\"https:\/\/www.yo-kart.com\/blog\/attract-valentine-lovers-to-your-store-with-these-adwords-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">Attract Valentine Lovers to Your Store with These AdWord Strategies<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #ff0000;\"><strong>Groundbreaking<\/strong><\/span><\/h3>\n\n\n\n<p>Similar to the words above, \u201cGroundbreaking\u201d is also a very strong word. Try to steer your brand clear of it. While this word might sound appealing to you, it does not <a href=\"https:\/\/www.yo-kart.com\/blog\/how-to-influence-customers-purchase-decision\/\" target=\"_blank\" rel=\"noopener noreferrer\">connect with the customers<\/a>. Unless you are <a href=\"https:\/\/www.yo-kart.com\/blog\/11-proven-ways-to-stand-out-when-selling-same-products-as-everyone-else\/\" target=\"_blank\" rel=\"noopener noreferrer\">selling a product<\/a> that actually breaks the ground, try not to use this word on your marketing channels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #ff0000;\"><strong>Huge<\/strong><\/span><\/h3>\n\n\n\n<p>Trump\u2019s favorite word! For a brand, every sale\/ event\/ offer is huge, then why to categorize just a few under the huge category. So if you are writing huge for a specific sale, customers would assume other sales are not huge thus not important. So try finding alternatives. One way to portray it is \u201cBiggest Sale of the year\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"832\" height=\"74\" src=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/04\/Huge-Savings.png\" alt=\"Huge Savings\" class=\"wp-image-2140\" srcset=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/04\/Huge-Savings.png 832w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/04\/Huge-Savings-300x27.png 300w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/04\/Huge-Savings-768x68.png 768w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #ff0000;\"><strong>Cyber-space<\/strong><\/span><\/h3>\n\n\n\n<p>This is just an example, avoid using words which are outdated and people do not use it. Cyber-space is a term referring to the internet; most people would not even understand the meaning of the word. Words like cyberspace, information superhighway are obsolete. So unless you are trying to ironic and you think your target audience will understand it, do not use this word.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #ff0000;\"><strong>Hassle-Free<\/strong><\/span><\/h3>\n\n\n\n<p>Sure it does sound engaging but you are still associating the word hassle with your business. So try using synonyms of this word like \u201cEasy\u201d to give out the same meaning to customers. Just carefully pick the words that you associate with your brand.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"635\" height=\"495\" src=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/04\/Hassle-Free.png\" alt=\"Hassle Free\" class=\"wp-image-2141\" srcset=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/04\/Hassle-Free.png 635w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/04\/Hassle-Free-300x234.png 300w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #ff0000;\"><strong>Once in a lifetime<\/strong><\/span><\/h3>\n\n\n\n<p>It is not a fairy tale, plain and simple. This phrase only suits in a fairy tale but does not go well in an <a href=\"https:\/\/www.yo-kart.com\/blog\/content-marketing-for-e-commerce-marketplace\/\" target=\"_blank\" rel=\"noopener noreferrer\">e-commerce website\u2019s marketing<\/a>. Plus, make sure every word\/phrase you use is true and makes sense. It is very clich\u00e9d word which has been overused marketers. Use original phrases for your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #ff0000;\"><strong>SAVE UP TO XX% RIGHT NOW!!!<\/strong><\/span><\/h3>\n\n\n\n<p>This phrase (Exactly how it is written) has a lot of mistakes and can specifically hamper your e-commerce websites conversion. One of the problems is most marketers do not even know that writing in capital letters does not mean creating more impact. Instead, it portrays an idea that you are imposing the statement on the person reading it. The second problem in the phrase is the 3 exclamation marks. If you exclaim too much, you lose the charm. Just keep the phrase plain and simple.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"578\" height=\"480\" src=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/04\/Saving-offer.png\" alt=\"Saving offer\" class=\"wp-image-2142\" srcset=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/04\/Saving-offer.png 578w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/04\/Saving-offer-300x249.png 300w\" sizes=\"(max-width: 578px) 100vw, 578px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #ff0000;\"><strong>Final days to save<\/strong><\/span><\/h3>\n\n\n\n<p>This phrase is vague. If customers see these phrases late and start shopping from your website, they would be disappointed to know they arrived a day too late for discounts and other offers. When you offer a discount or sale make sure you provide a specific time frame as to when the sale is going to end.<\/p>\n\n\n\n<p>Include the words that increase the conversion of your marketing campaign and let go of the counterproductive words from your website. Share other such amazing words you have in your arsenal, let\u2019s know what words we need to learn and what we should better forget.<\/p>\n\n\n\n<div class=\"cta_box\">\n<div class=\"cta_title\">\n<h3>Engage Your Customers and Increase Conversion Easily<\/h3>\n<\/div>\n<div class=\"cta_button\"><a class=\"button customBtn\" href=\"https:\/\/www.yo-kart.com\/contact-us.html\">Consult Us<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Words have the power to make or break a deal. The trick is to know the right kind of words that you can and must use while marketing your product\/service. And then there are words that you should use as sparingly as possible. While the world is full of words, we chose twenty; ten helpful ones and 10 that you can let go, that\u2019s what this article is about&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2147,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[218,216,217],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>20 Marketing Words That Can Make Or Break Your Sales<\/title>\n<meta name=\"description\" content=\"Learn about powerful marketing words that can catapult your online sales. Also know marketing words you should avoid. It\u2019s all about using the right words to capture audience attention and convert better.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yo-kart.com\/blog\/powerful-marketing-words\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"20 Marketing Words That Can Make Or Break Your Sales\" \/>\n<meta property=\"og:description\" content=\"Learn about powerful marketing words that can catapult your online sales. Also know marketing words you should avoid. It\u2019s all about using the right words to capture audience attention and convert better.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yo-kart.com\/blog\/powerful-marketing-words\/\" \/>\n<meta property=\"og:site_name\" content=\"YoKart Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/YoKartSoftware\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-17T05:05:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-17T06:14:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2018\/04\/Words-Marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"794\" \/>\n\t<meta property=\"og:image:height\" content=\"446\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yo!Kart Chef\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Yo_Kart\" \/>\n<meta name=\"twitter:site\" content=\"@Yo_Kart\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yo!Kart Chef\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"20 Marketing Words That Can Make Or Break Your Sales","description":"Learn about powerful marketing words that can catapult your online sales. Also know marketing words you should avoid. It\u2019s all about using the right words to capture audience attention and convert better.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.yo-kart.com\/blog\/powerful-marketing-words\/","og_locale":"en_US","og_type":"article","og_title":"20 Marketing Words That Can Make Or Break Your Sales","og_description":"Learn about powerful marketing words that can catapult your online sales. Also know marketing words you should avoid. 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