{"id":1965,"date":"2018-02-14T15:55:57","date_gmt":"2018-02-14T10:25:57","guid":{"rendered":"https:\/\/www.yo-kart.com\/blog\/?p=1965"},"modified":"2025-12-16T09:26:12","modified_gmt":"2025-12-16T03:56:12","slug":"attract-valentine-lovers-to-your-store-with-these-adwords-strategies","status":"publish","type":"post","link":"https:\/\/www.yo-kart.com\/blog\/attract-valentine-lovers-to-your-store-with-these-adwords-strategies\/","title":{"rendered":"Attract Valentine Lovers To Your Store With These AdWords Strategies"},"content":{"rendered":"\n

“For this was on seynt Volantynys day<\/em>
Whan euery bryd comyth there to chese his make”<\/em><\/p>\n\n\n\n

(For this was on St. Valentine’s Day when every bird cometh there to choose his mate)<\/p>\n\n\n\n

If you have recently visited any local market, then you have a clear idea as to which annual holiday is coming up. You are guessing it right! The one that makes the market change its color to red, the one that involves chocolates, flowers and teddy bear, Valentine\u2019s Day.<\/p>\n\n\n\n

Most businesses think that the holiday where they can shoot up the sales is around the time of Christmas and New Year. But Valentine\u2019s Day is a huge opportunity for businesses too! It is not just a lucrative event for flower delivery and stuffed toys businesses, but an opportunity for all e-commerce businesses if they strategize correct. It\u2019s just another prospect to optimize your returns on festive investment.<\/p>\n\n\n\n

Let\u2019s dig into the following pay per click strategies that businesses can use on Valentine\u2019s Day and maximize their advertising effort.<\/p>\n\n\n\n

Should you advertise on Valentine\u2019s Day?<\/strong><\/h2>\n\n\n\n

Unlike the common belief, Valentine\u2019s Day is not just about buying flowers, chocolates and cute cards. There are people who want to spend the day out, shop something new, spending a day at the spa, grabbing drinks with friends.<\/p>\n\n\n\n

If Google trends and keyword planner are optimally used, you will realize there is a vast market for Valentine promotion, so businesses should pay special attention to their advertising.<\/p>\n\n\n\n

Take a look at the floral industry; it dominates AdWords on Valentine\u2019s Day. Try using Floral Delivery on your Google search and you will notice that the first fold does not have any organic search results.<\/p>\n\n\n\n

There are plenty of opportunities to capitalize for e-commerce<\/a><\/strong> as well as local restaurants, promote your business beyond the typical search terms.<\/p>\n\n\n\n

Capitalizing Unusual Terms<\/strong><\/h2>\n\n\n\n

We would probably associate flowers chocolates with Valentine\u2019s Day but has anyone of us thought of men\u2019s elephant pants as a Valentine Day Gift? I am sure the answer is going to be NO.<\/p>\n\n\n\n

Elephant pants sell like hot cakes during Valentine\u2019s Day, and so do the hot cakes. These are great examples of capitalizing on unusual terms.<\/p>\n\n\n\n

There are tons of seasonal keywords that are missed because the search volume numbers in Google keyword planner are averaged out over a 1 year period. Businesses who want to advertise during festive seasons have to keep an eye on monthly search volumes and plan their ads accordingly.<\/p>\n\n\n\n

There is a special benefit for e-commerce websites that sell handmade craft as there is high search volume of DIY Valentine\u2019s Day Cards; precisely 15.6 million searches.<\/p>\n\n\n\n

Also Read: Brand Marketing V\/S Direct Marketing: The Early Stage Ecommerce Startup Dilemma<\/a><\/strong><\/p>\n\n\n\n

Plan your date<\/strong><\/h2>\n\n\n\n

Once you have analyzed the trending keywords during Valentine\u2019s Day and identified the products and services that you can promote, you need to start evaluating your marketing approach.<\/p>\n\n\n\n

It is very important to strategize before you invest time and money in advertisements. If you are selling Valentine\u2019s items for men, your target audience would be women with a higher bid in January than February, and similar will be the case with women\u2019s gift.<\/p>\n\n\n\n

Once you find the search volume trend, set your AdWords rules and schedule your bid adjustments ahead of time.<\/p>\n\n\n\n

\"Search<\/figure>\n\n\n\n

Gather the right data<\/strong><\/h2>\n\n\n\n

While publishers work on AdWords, one of the most overlooked strategies is gathering the right data. Though it takes up only a few dollars per day, running a consistent campaign for the brand and key terms give you a warehouse of data with unlimited applications.<\/p>\n\n\n\n

One of the best ways to leverage keywords for Valentine\u2019s Day is by using historical data inside your search terms report.<\/p>\n\n\n\n

In AdWords, navigate your search term to dates around 14th February, adjust your date range 3 weeks before the Valentine\u2019s. The search term shows all searches your ad is displayed on, so you should make a note and analyze valentine-related searches that can be helpful.<\/p>\n\n\n\n

It\u2019s possible that you may find it hard to isolate your seasonal campaign performance and these yearly holidays are important for the sale of your product\/service. In such scenario, consider a separate campaign for Valentine\u2019s Day and other seasonal festivals.<\/p>\n\n\n\n

This technique will make it super easy to control the budget, analyze historical data<\/a><\/strong> and improve your campaign\u2019s performance year after year.<\/p>\n\n\n\n

Target the right audience<\/strong><\/h2>\n\n\n\n

If you are a business that has been dealing in displays ads on Gmail and YouTube, you would know that you can target your ad based on demographics, interest and whether the person is in-market for a certain product. There are additional options to consider.<\/p>\n\n\n\n