{"id":1674,"date":"2017-12-08T11:36:18","date_gmt":"2017-12-08T06:06:18","guid":{"rendered":"https:\/\/www.yo-kart.com\/blog\/?p=1674"},"modified":"2025-11-17T11:45:23","modified_gmt":"2025-11-17T06:15:23","slug":"create-buyer-persona-to-reduce-marketing-errors-improve-leads","status":"publish","type":"post","link":"https:\/\/www.yo-kart.com\/blog\/create-buyer-persona-to-reduce-marketing-errors-improve-leads\/","title":{"rendered":"Create Buyer Persona To Reduce Marketing Errors &#038; Improve Leads"},"content":{"rendered":"Buyer Persona [bahy-er per-so-na] is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. In simple terms, buyer persona is a character sketch of the target audience constructed on common traits (not an assumption) and it helps marketers plan their strategies.\n\nIt is a measurable figure created after rigorous and thorough analysis; in simple language you can call it a way to quantify the quality of customers.\n\nThe process involves thorough research of different traits of users,based on which multiple personas are developed and the thought process, feeling, concerns, hopes, expectations, plans, and beliefs of the audience are identified by a business.\n<h2><strong>Not just Ideal customers, you can learn about the customers you least expect<\/strong><\/h2>\nDuring the process of identifying key characteristics of ideal customers, you will come across some customer\u2019s characters (negative persona) you do not want to sell your product to. You do not want to do business with these characters as they waste your resource and end up buying nothing. Eliminating\/reducing the probability of these customers is important as they reduce the profitability and gobble up resources, which you could have spent on targeting other customers.\n\nThe below image depicts some of the personas, which any website based business can create.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1704\" src=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2017\/12\/Buyer_Personas_Types.jpg\" alt=\"Buyer_Personas_Types\" width=\"700\" height=\"471\" srcset=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2017\/12\/Buyer_Personas_Types.jpg 700w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2017\/12\/Buyer_Personas_Types-300x202.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\n\nThese personas can change according to the market and niche you are targeting and cannot be same for two businesses.\n<h2><strong>How to create a buyer persona<\/strong><\/h2>\nAnalysis, research, survey, interview of your audience, are few of ways you can opt for creating buyer persona. By audience we mean a mix of <strong><a href=\"https:\/\/www.yo-kart.com\/blog\/solve-your-customers-problems-before-it-is-too-late-for-your-ecommerce-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">happy customers<\/a><\/strong>, unhappy customers, potential prospects, and the customers of non-competitive brand who are ready to align with you.\n\nFollowing are few more practical ways to gather information for developing buyer persona.\n<ul>\n \t<li>Analysis of customer\u2019s behavior and trends on a website<\/li>\n<\/ul>\n<strong>Analyze your customers<\/strong> and take note of frequent behaviors. Understand how these customers reach your website, how they behave on the website, when they visit the most, what are their favorable payment methods, etc.\n<ul>\n \t<li>Gathering important information through forms<\/li>\n<\/ul>\nWhen creating a registration form or any other form for your website, create form fields that can help you gather important information. For example: &#8211; While deciding the field for a registration form on ecommerce &nbsp;website most important fields will be gender, age, etc.\n<ul>\n \t<li>Close connection with customer support team<\/li>\n<\/ul>\nHave a detailed discussion with the <strong><a href=\"https:\/\/www.yo-kart.com\/blog\/importance-of-customer-support-in-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer support<\/a><\/strong> team of your organization, as they are the people who are know the end customers the maximum. They can help in generalizing the key characteristics of different type of customers you serve.\n<ul>\n \t<li>Interview the customers and the prospects<\/li>\n<\/ul>\nTry to discover what your customers like and dislike about your brand; you can use online survey or email for this. Interviews help in extracting a lot of information and details regarding the behavior of the customers.\n\n<strong>Suggested Read: <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.yo-kart.com\/blog\/top-chatbots-for-improved-conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">Top Chatbots to integrate with your ecommerce store for improved conversion rate<\/a><\/span><\/strong>\n<h3><span style=\"color: #00ccff;\"><b>Who Should You&nbsp;Interview To Create The Most Appropriate Buyer Persona <\/b><\/span><\/h3>\n<ul>\n \t<li>Customers- For interviews, the existing customer base is the perfect place to start with. It is very important that you take interview of both bad and good customer as this will help in creating a variety of personas.<\/li>\n \t<li>Prospects- Make sure you also interview those people who have not bought anything from your website and do not know much about you. There are some customers who register on your website and do not purchase, contacting them can help you know what went wrong.<\/li>\n \t<li>Referral \u2013 Ask existing customers or co-workers to spread the interview among known people. This will help you gather information of the general public and what they are expecting from an ecommerce website.<\/li>\n \t<li>Third-party network- Connect with any company (Non-competitors)that can give information regarding their customers. Make sure you find those companies that have similar target audience as you.<\/li>\n<\/ul>\n<h3><strong><span style=\"color: #00ccff;\">Tips to conduct a successful interview<\/span><\/strong><\/h3>\n<ul>\n \t<li>Give incentive to customers who are willing to give an interview or fill out a survey for you. A gift card or a discount coupon can <span style=\"text-decoration: underline;\"><span style=\"color: #993366;\"><strong><a style=\"color: #993366; text-decoration: underline;\" href=\"https:\/\/www.yo-kart.com\/blog\/offer-unique-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">entice customers<\/a><\/strong><\/span><\/span> to fill out answers for your brand.<\/li>\n \t<li>When you are asking non-customers to fill out a survey, make sure you inform them that it is not a sales pitch and you are just conducting an interview to know them better<\/li>\n \t<li>Make sure you are flexible about the timing of a telephonic or email interview. Allow them to pick up any date or time and make sure you send a calendar invitation to book the time and interview.<\/li>\n \t<li>The number of interviews you need to conduct depends on the size of the business but even for a start-up it is advisable to have at least 5 interviewees for each type of persona; as the business grows, so will this count.<\/li>\n \t<li>Ask questions related to their basic details, personal information, preferences, etc. Dive deeper into the questions so that you understand more and more about the characteristic of the customer.<\/li>\n<\/ul>\nNow it\u2019s finally the time to create a buyer persona from the information that you have gathered. Make sure you segregate information based on various parameters, like,\n<ul>\n \t<li>Demographic<\/li>\n \t<li>Psychographic<\/li>\n \t<li>Purpose<\/li>\n \t<li>Where they prefer shopping?<\/li>\n \t<li>Functionality of product<\/li>\n \t<li>Solution from product<\/li>\n \t<li>Objective<\/li>\n \t<li>Communication preferences<\/li>\n<\/ul>\nTogether these descriptions and answers will help you picture your ideal customers, so that you can direct your marketing strategies according to their preferences. Don\u2019t restrict your categories to the groups you see in this post; these categories will differ as per different needs\/goals\/nature of a business. Make your own categories from the information that you gather eventually.\n\n<strong>Suggested Read: <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.yo-kart.com\/blog\/want-to-start-a-drop-shipping-ecommerce-business-these-tips-might-be-useful-infographic\/\" target=\"_blank\" rel=\"noopener noreferrer\">Want To Start a Drop Shipping Ecommerce Business \u2013 These Tips Might Be Useful (Infographic)<\/a><\/span><\/strong>\n\nA buyer persona can be termed effective only when the information you gather can be used by your marketing team. Collecting all sort of information that have no relevance to your business goals cannot be used by them so make sure every piece of information that you put in a persona informs your marketing team about something.\n<div class=\"cta_box\">\n<div class=\"cta_title\">\n<h3>Get Customer-focused Features On Your Ecommerce Marketplace<\/h3>\n<\/div>\n<div class=\"cta_button\"><a class=\"button customBtn\" href=\"https:\/\/www.demo.yo-kart.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Try Yo!Kart<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Companies mostly create buyer persona to personalize the marketing strategy as per their target audience. Why buyer persona is so important for your business? How you can create a buyer persona? How few changes in your marketing strategy can attract \u201cideal customers\u201d and discard \u201cbad traffic\u201d? Get answer to all these questions in our post.  <\/p>\n","protected":false},"author":1,"featured_media":1872,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[147,148],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Create Buyer Persona To Reduce Marketing Errors &amp; Get Leads<\/title>\n<meta name=\"description\" content=\"Properly target your customers using buyer personas. Learn how to create them and incorporate in your marketing strategy to generate leads for your business.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yo-kart.com\/blog\/create-buyer-persona-to-reduce-marketing-errors-improve-leads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Create Buyer Persona To Reduce Marketing Errors &amp; Get Leads\" \/>\n<meta property=\"og:description\" content=\"Properly target your customers using buyer personas. Learn how to create them and incorporate in your marketing strategy to generate leads for your business.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yo-kart.com\/blog\/create-buyer-persona-to-reduce-marketing-errors-improve-leads\/\" \/>\n<meta property=\"og:site_name\" content=\"YoKart Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/YoKartSoftware\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-08T06:06:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-17T06:15:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2017\/12\/Target-Buyer-Persona.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"794\" \/>\n\t<meta property=\"og:image:height\" content=\"446\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yo!Kart Chef\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Yo_Kart\" \/>\n<meta name=\"twitter:site\" content=\"@Yo_Kart\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yo!Kart Chef\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Create Buyer Persona To Reduce Marketing Errors & Get Leads","description":"Properly target your customers using buyer personas. 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