{"id":1522,"date":"2017-11-10T15:40:21","date_gmt":"2017-11-10T10:10:21","guid":{"rendered":"https:\/\/www.yo-kart.com\/blog\/?p=1522"},"modified":"2025-12-16T09:33:37","modified_gmt":"2025-12-16T04:03:37","slug":"effective-marketing-techniques-for-e-commerce-stores-to-attract-holiday-shoppers","status":"publish","type":"post","link":"https:\/\/www.yo-kart.com\/blog\/effective-marketing-techniques-for-e-commerce-stores-to-attract-holiday-shoppers\/","title":{"rendered":"Effective Marketing Techniques for Ecommerce Stores to Attract Holiday Shoppers"},"content":{"rendered":"This is about the perfect time for e-commerce websites to deck up their marketing strategies. There is a small time window still remaining for businesses to execute their plan and increase their sales this holiday season.\n\nMore and more people prefer to shop online during the holiday season so they don\u2019t get stuck in traffic or have to wait in line to buy gifts for their friends &amp; family.\n\nAccording to stats, the average order value in the US during the upcoming holiday season will be $938.58.\n\nYou can use following techniques for the upcoming holiday season to attract traffic, improve conversion, and boost sales.\n<h2><strong>First off, recognize your audience<\/strong><\/h2>\nFirst you need to have a clear idea who are you targeting with your holiday season marketing strategy?\n\nNot everyone with the internet access is you target customer, so make sure you narrow down your targeting based on your business\u2019s niche and buyer persona.\n\nLet\u2019s assume that you have a Facebook page for your business. You can get demographics of your target audience through Facebook insight.You will easily be able to gather information like:\n<ul>\n \t<li>Gender<\/li>\n \t<li>Age<\/li>\n \t<li>Location<\/li>\n \t<li>Language<\/li>\n<\/ul>\nUse this information strategically to <strong><a href=\"https:\/\/www.yo-kart.com\/blog\/how-to-attract-customers-to-your-ecommerce-marketplace\/\" target=\"_blank\" rel=\"noopener noreferrer\">attract customers to your ecommerce marketplace<\/a><\/strong>.\n<h2><strong>Start planning your strategy early<\/strong><\/h2>\nIf you think you are going to start planning when the holiday season starts, then don\u2019t get your hopes high.\n\nThis does not mean that you should launch your marketing plans months before the holidays. It simply means that you should start strategizing what you are going to do on the festive day at least a few weeks ago.\n\nIf you wait until a few days before the sale day, your competitors are likely to take the edge by informing customers about their offers early.\n<h2><strong>Focus on retargeting<\/strong><\/h2>\nIt is very important that you also target your existing customer during the holiday season.\n\nWe understand it is crucial to get more and more new customers on the website during the holiday season, but you should not solely focus on it.\n\nStats say that it can cost as much as 7 times more to acquire new customers in comparison to selling to existing customers.\n\n<img loading=\"lazy\" decoding=\"async\" style=\"border: 1px solid #EEE;\" class=\"alignnone size-full wp-image-1523\" src=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2017\/11\/Holiday-survey.png\" alt=\"Holiday survey\" width=\"616\" height=\"293\" srcset=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2017\/11\/Holiday-survey.png 616w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2017\/11\/Holiday-survey-300x143.png 300w\" sizes=\"(max-width: 616px) 100vw, 616px\" \/>\n\nThe above-mentioned graphics represent that 73 % people prefer shopping on a new\/ different retailer during the holiday season.\n\nNaturally enough, holidays provide a great chance of getting new customers. But you need to also make sure that your current customers don\u2019t shop on some other ecommerce website.\n<h2><strong>Offer shipping benefits<\/strong><\/h2>\nGive the audience a reason to choose you over competitors.\n\nOffering free shipping is an effectivetacticthat can boost sales.\n\nAccording to a survey by marketing land, 9 out 10 consumers list free shipping as one of the top incentives to shop online.\n\nDo not just offer free shipping. Entice last-minute customers by offering express delivery and priority shipping service.\n\nThink about it, if a customer is ordering a gift one week before the festival and the website already mentions 2-week delivery why would a customer buy from the website.\n\nCustomers usually don\u2019t mind paying extra for express and priority shipping, as they are getting their packages delivered in timely manner.\n\nIf you want to <strong><a href=\"https:\/\/www.yo-kart.com\/blog\/shopping-cart-abandonment-reasons-and-how-to-counter-them\/\" target=\"_blank\" rel=\"noopener noreferrer\">minimize the shopping cart abandonment<\/a><\/strong>, free shipping is imperative; and if waiving off shipping cost is not possible, then mention shipping charges clearly on the cart page.\n\n<img loading=\"lazy\" decoding=\"async\" style=\"border: 1px solid #EEE;\" class=\"alignnone size-full wp-image-1524\" src=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2017\/11\/Future-of-retail.png\" alt=\"Future of retail\" width=\"600\" height=\"690\">\n\n<strong>Also Read: <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.yo-kart.com\/blog\/10-online-purchase-drivers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Online purchase drivers you need in you ecommerce marketplace<\/a><\/span><\/strong>\n<h2><strong>Create a sense of urgency<\/strong><\/h2>\nSome customers come to your website just to browse, why not make them buy from your instead.\n\nWhen on a product page, you highlight something like \u201conly one item left\u201d, it automatically creates a sense of urgency and customers tend to buy in instantly.\n\nSome of the best ways to create a sense of urgency is to mention\n<ul>\n \t<li>Limited pieces available<\/li>\n \t<li>Few hours left<\/li>\n \t<li>Free shipping if ordered before 21<span style=\"font-size: 12px;\">st<\/span><\/li>\n<\/ul>\n<img loading=\"lazy\" decoding=\"async\" style=\"border: 1px solid #EEE;\" class=\"alignnone size-full wp-image-1525\" src=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2017\/11\/Shipping-offers.png\" alt=\"Shipping offers\" width=\"600\" height=\"250\" srcset=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2017\/11\/Shipping-offers.png 977w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2017\/11\/Shipping-offers-300x125.png 300w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2017\/11\/Shipping-offers-768x320.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n<h2><strong>Flash sales<\/strong><\/h2>\nSales have always attracted a lot of traffic on e-commerce websites.\n\nBut during the holiday season, when pretty much every other store is running a sale, do something different.\n\nRun a same day promotional event. It is similar to the already discussed point of urgency.\n\nBut you have to be very careful when you run a flash sale, as the timing has to be perfect. So ensure early on what time most of your customers are online.\n\nWhen planned and executed properly, flash sale is the perfect way to boost the revenue of your ecommerce store.\n<h2><strong>Optimize your website for mobile devices<\/strong><\/h2>\nE-commerce sector is now shifting to m-commerce as we all know.\n\nLike the rest of the year, make sure your website is optimized for mobile devices.\n\nA major portion of the current online shopper base has transferred their shopping to mobile; consequently, <strong><a href=\"https:\/\/www.yo-kart.com\/blog\/m-commerce-is-the-future-yokart-will-keep-you-ready-for-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">m-commerce has become the new online shopping trend<\/a>.<\/strong>\n\nAlso, make sure your website loads fast and is responsive on a mobile device.\n<h2><strong>Pay attention to&nbsp;pricing<\/strong><\/h2>\nRemember, customers are always price-sensitive, especially during the holiday season.\n\nMake sure you compare your prices with the competitor, and strategize pricing accordingly.\n\nFor customers, one of the best things about online shopping is that within seconds they can compare the prices between two e-commerce sites and buy the inexpensive one.\n\nUnderstand the psychology of consumer before pricing the product and offer good deals. Besides, the holiday season, in itself, is a great time to offer discounts, promotions, and deals to attract more sales.\n<h2><strong>Use multiple distribution channels<\/strong><\/h2>\nHave you thought about what channels are you going to advertise on during the holiday season?\n\nThe answer &#8211; every channel where your target audience is present should be utilized.\n\nAlso, make sure your brand has an active participation across different social media channels.\n\nUse Facebook, <strong><a href=\"https:\/\/www.yo-kart.com\/blog\/how-ecommerce-businesses-should-do-instagram-marketing-to-gain-maximum-benefit\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a><\/strong>, and Snapchat to connect with your customers, as well as to sell products.\n\nCreatively use all resources to market your brand on different channels.\n\nEspecially during the flash sales, advertise it on various channels to attract maximum traffic on your website.\n\n<strong>Also read:&nbsp;<span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.yo-kart.com\/blog\/various-channels-to-catapult-ecommerce-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Various channels to catapult ecommerce marketing<\/a><\/span><\/strong>\n<h2><strong>Conclusion<\/strong><\/h2>\nThe holiday seasons are the best days for e-commerce websites to attract maximum customers in a short span of time&amp; reach their yearly revenue targets.\n\nThe days between Thanksgiving and Christmas should be targeted maximum, so, run more promotions during that time.\n\nMake sure you plan ahead and have a backup of resources and inventory for the surge in online orders during the peak time.\n\nAnd in case, you have any other idea to market your brand during the holiday season, share it in the comment section below.\n<div class=\"cta_box\">\n<div class=\"cta_title\">\n<h3>Attract traffic; convert visitors into buyers with Yo!Kart\u2019s powerful marketing features<\/h3>\n<\/div>\n<div class=\"cta_button\"><a class=\"button customBtn\" href=\"https:\/\/www.yo-kart.com\/marketing-features.html\" target=\"_blank\" rel=\"noopener noreferrer\">Learn more<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Customers during the holiday season are enthusiastically purchasing gifts and products online. Ecommerce businesses throughout the year wait for this time of the year. Simply displaying your products in front of the holiday shoppers will not entice them to buy it. Instead, businesses should use different marketing tactics to bring a maximum number of holiday shoppers to their website. Read on. <\/p>\n","protected":false},"author":1,"featured_media":1535,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,219],"tags":[123],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Effective Marketing Techniques for Ecommerce Stores<\/title>\n<meta name=\"description\" content=\"Marketing strategies for ecommerce stores to attract holiday shoppers. Increasing revenue, sales, traffic on website during holiday season\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yo-kart.com\/blog\/effective-marketing-techniques-for-e-commerce-stores-to-attract-holiday-shoppers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effective Marketing Techniques for Ecommerce Stores\" \/>\n<meta property=\"og:description\" content=\"Marketing strategies for ecommerce stores to attract holiday shoppers. Increasing revenue, sales, traffic on website during holiday season\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yo-kart.com\/blog\/effective-marketing-techniques-for-e-commerce-stores-to-attract-holiday-shoppers\/\" \/>\n<meta property=\"og:site_name\" content=\"YoKart Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/YoKartSoftware\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-10T10:10:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T04:03:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2017\/11\/How-to-market-your-brand-during-holiday-season.png\" \/>\n\t<meta property=\"og:image:width\" content=\"794\" \/>\n\t<meta property=\"og:image:height\" content=\"446\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Yo!Kart Chef\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Yo_Kart\" \/>\n<meta name=\"twitter:site\" content=\"@Yo_Kart\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yo!Kart Chef\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Effective Marketing Techniques for Ecommerce Stores","description":"Marketing strategies for ecommerce stores to attract holiday shoppers. 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