{"id":1510,"date":"2017-11-08T19:23:53","date_gmt":"2017-11-08T13:53:53","guid":{"rendered":"https:\/\/www.yo-kart.com\/blog\/?p=1510"},"modified":"2025-12-16T09:33:45","modified_gmt":"2025-12-16T04:03:45","slug":"on-page-seo-for-ecommerce-to-boost-rankings","status":"publish","type":"post","link":"https:\/\/www.yo-kart.com\/blog\/on-page-seo-for-ecommerce-to-boost-rankings\/","title":{"rendered":"On-Page SEO for Ecommerce to Boost Rankings"},"content":{"rendered":"\n<p class=\"normal\">About half of online shopping begins with an online search. Organic search traffic contributes about 25% in overall online sales. The top five results on a SERP gather 75% of user traffic, with the majority (33%) focused on the website ranked first. So, it becomes quite clear why ecommerce business owners worry about their website\u2019s ranking and leave no stone unturned to reach the top of the SERPs, and stay there.<\/p>\n\n\n\n<p class=\"normal\">Ecommerce business owners have come across terms like link building, internal links, backlinks countless of times. As a matter of fact, this is what they\u2019d always focused on. But today, we are going to talk about the other side of SEO. Today we will talk about what On-Page SEO is and why is it beneficial for your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is On Page SEO?<\/strong><\/h2>\n\n\n\n<p class=\"normal\">On page SEO is a technique that involves working on different pages of a website to make sure the webpages are able to earn a more relevant traffic via search engines, thereby improving their overall rank on the SERPs. Unlike off-page SEO that relies on link building, On Page SEO focuses on working on the HTML code and the content of web pages to improve their individual ranks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why is On Page SEO a Good Idea?<\/strong><\/h2>\n\n\n\n<p class=\"normal\">The best thing about On Page SEO is that once done right, you won\u2019t need to do it over and over again. On page SEO is scalable; it grows as your website grows.<\/p>\n\n\n\n<p class=\"normal\">Secondly, your website will attract the right kind of traffic, the one that should be there. Reduced bounce rate is the most prominent proof of an efficient on page SEO. And we all know how good reduced bounce rate sounds.<\/p>\n\n\n\n<p class=\"normal\">On Page SEO is the safest optimization technique used and recommended by SEO experts, provided you do not indulge in the age old sin of keyword stuffing.<\/p>\n\n\n\n<p class=\"normal\">On page SEO makes sense for both the website users as well as the search engines. Relevant keywords and comprehensible language are loved by humans and webpage crawlers alike.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>On Page SEO Tips for Ecommerce Businesses<\/strong><\/h2>\n\n\n\n<ul><li><span style=\"color: #800000;\"><strong>Focus on One Keyword That Defines Your Business<\/strong><\/span><\/li><\/ul>\n\n\n\n<p>Instead of focusing on which keyword ranks the highest on the result pages, you need to focus on the keywords that describe your business. What if the high ranking keyword doesn\u2019t express your business efficiently? You will be able to attract a lot of traffic on your website, but they won\u2019t stay there. On the contrary, it may increase the bounce rate of your website, which is not good for business.<\/p>\n\n\n\n<p>Thus, your USP, what you do that makes you different should become your focus keyword. Something that will click instantly with audience and the search engines, include this keyword in the title tag of your ecommerce website. The focus keyword should also be included in the following elements of a web page:<\/p>\n\n\n\n<p>&gt; Headers<br>&gt; Sub-headers<br>&gt; Paragraph copy<br>&gt; Product descriptions<br>&gt; Image file names<br>&gt; Image alt tags<br>&gt; Meta Title and Meta Description<br>&gt; URL<\/p>\n\n\n\n<ul><li><span style=\"color: #800000;\"><strong>Pay Special Attention to Website Organization<\/strong><\/span><\/li><\/ul>\n\n\n\n<p>From home page to categories to subcategories and then, finally to the products, the journey of your ecommerce website visitor should be seamless and must have a smooth flow. The architecture of the website affects the usability and the experience of your visitors, and can also help in improving the website\u2019s relevant traffic.<\/p>\n\n\n\n<p>But long before that happens; the architecture of an ecommerce website is analyzed and evaluated by the search engine crawlers. At the same time, the site architecture, if done right, also helps in adding more pages and more products as your business grows and you plan to expand your website.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"325\" src=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2017\/11\/Homepage.png\" alt=\"Homepage\" class=\"wp-image-1513\" srcset=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2017\/11\/Homepage.png 756w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2017\/11\/Homepage-300x129.png 300w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/figure>\n\n\n\n<p>While the figure above shows simple ecommerce website architecture, you should be able to get an idea of how things should flow from one point to another.<\/p>\n\n\n\n<ul><li><span style=\"color: #800000;\"><strong>Internal Linking<\/strong><\/span><\/li><\/ul>\n\n\n\n<p>Internal linking is a practice so common that all website owners do it, sometimes, without even knowing what they are doing is called internal linking. Confused? Thought so, read along\u2026<\/p>\n\n\n\n<p>In simple words, it is the process of linking a website\u2019s pages with each other.&nbsp; Suppose a customer bought a barbeque grill. So the website owner can suggest skewers and sauce ladles in the \u201citems bought with barbeque grill\u201d section and add an internal link that takes the customer to that particular page.<\/p>\n\n\n\n<p>However, internal linking is a technique that must be used cautiously and sparingly. Search engines don\u2019t like websites that have a huge number of internal links. And while you are doing internal linking, refrain from using the same anchor text. Search engines\u2019 algorithms have evolved a lot and expect different anchor texts.<\/p>\n\n\n\n<p>A wise thing to do will be to submit your website\u2019s sitemap to Google.&nbsp; This way, the search engine will be able to crawl and index all the pages individually and efficiently.<\/p>\n\n\n\n<ul><li><span style=\"color: #800000;\"><strong>Usability<\/strong><\/span><\/li><\/ul>\n\n\n\n<p>Usability is among the most crucial factors that have a direct impact on a website\u2019s traffic and ranking. Navigating through a website should be easy, and the visitors should be able to reach the checkout page using minimum possible clicks. Along with that, website\u2019s loading speed and ease of use are also important factors.<\/p>\n\n\n\n<p>And it\u2019s not just the customers who would like an easy to use and quick to load websites, even search engines love user friendly websites.<\/p>\n\n\n\n<ul><li><span style=\"color: #800000;\"><strong>Responsive Design<\/strong><\/span><\/li><\/ul>\n\n\n\n<p>There was a time when ecommerce website owners had to make different websites for different screen platforms. Gradually, the world moved to responsive website designs. Those who don\u2019t know what a responsive design is: it\u2019s the design that lets the website adjust its dimensions and resolution as per the device it is viewed on.<\/p>\n\n\n\n<p>Responsive design was not just a technological marvel; it\u2019s the need of the hour. With the majority of people using their smartphones to access internet, shop, book tickets and talk to friends, making responsive websites is foreseeable and necessary. And that\u2019s what you must also do.<\/p>\n\n\n\n<p>Plus, you won\u2019t need to manage a lot of websites; one responsive site and you are sorted.<\/p>\n\n\n\n<ul><li><span style=\"color: #800000;\"><strong>Customer Reviews<\/strong><\/span><\/li><\/ul>\n\n\n\n<p>Customer reviews are a great method of killing two birds with one stone. Firstly, it is a known fact that people like to read reviews about a particular product before purchasing it, so including customer reviews will help you in building trust among your customers and get better sales.<\/p>\n\n\n\n<p>At the same time, as more customer reviews keep adding up on your website, your website gets fresh content regularly, and the content will be relevant to your website. Search engines love fresh content, and thus, your SEO efforts will start reaping good results, and continue to do so for a good period of time.<\/p>\n\n\n\n<ul><li><span style=\"color: #800000;\"><strong>Rich Snippet<\/strong><\/span><\/li><\/ul>\n\n\n\n<p>Rich snippets are the additional details that we see along with the Meta title and description of links in the SERPs. The thumbnails you see with video links and product ratings are a part of the rich snippets.<\/p>\n\n\n\n<p>See the two different results for Yo!Kart, on one resulting link; you get to see the starting price of this ecommerce marketplace builder.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"658\" height=\"112\" src=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2017\/11\/Resulting-Link.png\" alt=\"Resulting Link\" class=\"wp-image-1514\" srcset=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2017\/11\/Resulting-Link.png 658w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2017\/11\/Resulting-Link-300x51.png 300w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/><\/figure>\n\n\n\n<p class=\"normal\">The other one shows a rating given by a reviewer.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"616\" height=\"108\" src=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2017\/11\/Reviewer-Rating.png\" alt=\"Reviewer Rating\" class=\"wp-image-1515\" srcset=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2017\/11\/Reviewer-Rating.png 616w, https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2017\/11\/Reviewer-Rating-300x53.png 300w\" sizes=\"(max-width: 616px) 100vw, 616px\" \/><\/figure>\n\n\n\n<p class=\"normal\">There are different rich snippets depending on the kind of industry or person it is being used for. From ecommerce businesses to music to food recipes, snippets can show it all.<\/p>\n\n\n\n<p class=\"normal\">The advantage of using rich snippets is that it helps you in improving your ecommerce website\u2019s click through rate. It also <a href=\"https:\/\/www.growthboost.co\/saas-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">improves traffic<\/a> relevance, and in turn better conversions and lower bounce rates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"normal\">See, it all boils down to this: descriptive Meta titles and descriptions, a logical and crisp URL, optimized internal links, easy to scan content and a website structure that can be easily crawled by the search engine spider bots are the elements that go into making an ecommerce website truly optimized for on page SEO. No wonder, it is important to <a href=\"https:\/\/www.trickyenough.com\/learn-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">learn SEO<\/a> if you want to keep your digital marketing game strong.<\/p>\n\n\n\n<p class=\"normal\">Once everything is done in this direction, things get pretty autonomous from here. On page SEO gives amazing local results and improves ranking where you need to. It is cost effective, time saving, improves organic traffic and eventually and adds a permanent value to your business. Do it right now, if you have not implemented it yet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many ecommerce website owners focus on many off page SEO strategies to enhance their website rankings on search engine result pages. In all these efforts, on page SEO happens to be an over looked practice. Internet expert have said times and again that on page SEO is as important and effective as off page SEO. The problem is that with time, people are starting to forget this method of garnering organic traffic and enjoying long sustaining results. In this article, we will talk about what on page SEO is, why is it important and some tips to help you get going.<\/p>\n","protected":false},"author":1,"featured_media":1531,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,219],"tags":[118,117,119],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>On-Page SEO for Ecommerce to Boost Rankings - YoKart Blog<\/title>\n<meta name=\"description\" content=\"On page SEO is an effective way of improving Ecommerce website ranking. On Page SEO is cost friendly, time saving and offers long lasting results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yo-kart.com\/blog\/on-page-seo-for-ecommerce-to-boost-rankings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On-Page SEO for Ecommerce to Boost Rankings - YoKart Blog\" \/>\n<meta property=\"og:description\" content=\"On page SEO is an effective way of improving Ecommerce website ranking. On Page SEO is cost friendly, time saving and offers long lasting results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yo-kart.com\/blog\/on-page-seo-for-ecommerce-to-boost-rankings\/\" \/>\n<meta property=\"og:site_name\" content=\"YoKart Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/YoKartSoftware\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-08T13:53:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T04:03:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yo-kart.com\/blog\/wp-content\/uploads\/2017\/11\/OnPage-SEO-for-Ecommerce-Main.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"794\" \/>\n\t<meta property=\"og:image:height\" content=\"446\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yo!Kart Chef\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Yo_Kart\" \/>\n<meta name=\"twitter:site\" content=\"@Yo_Kart\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yo!Kart Chef\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"On-Page SEO for Ecommerce to Boost Rankings - YoKart Blog","description":"On page SEO is an effective way of improving Ecommerce website ranking. 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