Drop shipping is a method of order fulfillment that eliminates the need for retailers to hold inventory. When a customer purchases online the order is routed directly to the manufacturer or wholesale distributor who is then responsible for shipping. This freedom from inventory management and supply chain logistics frees up the retailer to focus on growing organic traffic and optimizing the conversion rate. This results in a lean operation since each party is better able to focus on mastering their function. Want to learn how drop shipping works? This article is for you!
Marketing has always been one of the foundation stones of every business. And when it comes to an ecommerce business, especially an early startup, its growth depends directly on its marketing. However, it’s also equally important to know which marketing channel early stage startups should focus on. Instead of spending humongous amount of cash on building a brand, it would be a wise step to invest in direct marketing. This article discusses why new ecommerce entrepreneurs can benefit more from direct marketing than brand marketing.